Frequency Percent

Total 4,701 100.0%

Everyday 2,115 45.0%

W&S online market research is one of the top online market research

service provider in Vietnam. Since 2011, we established our actively

managed panel "Vinaresearch" and it has reached the number of over

120,000 members since July, 2013.

This publication sub-panel is based on Single-choice and Multi-choice question types with a total of 4,701 respondents from

Vinaresearch Panel. Statistical result includes tables in following content:

1. Frequency of visiting online shopping websites

2. Frequency of shopping online

3. Considerations when shopping online

4. Products purchased most often

5. Online shopping websites visited

1. Frequency of visiting online shopping websites [SA] (n=4,701)

ONLINE SHOPPING SUB-PANEL (July 2013)

Everyday 2,115 45.0%

5 - 6 times / week 909 19.3%

3 - 4 times / week 920 19.6%

1 - 2 times / week 569 12.1%

2 - 3 times / month 160 3.4%

Once per month 28 0.6%

2. Frequency of shopping online [SA] (n=4,701)

Frequency Percent

Total 4,701 100.0%

Very often 439 9.3%

Often 1,293 27.5%

Occasionally 2,969 63.2%

Frequency Percent

Total 4,701 100.0%

Home delivery 3,149 67.0%

Variety of products 2,627 55.9%

Saving time 2,461 52.4%

Cheap price 2,345 49.9%

Simple purchasing process 2,093 44.5%

Many attractive promotions 1,701 36.2%

Free delivery 1,694 36.0%

Prestigious website 1,622 34.5%

Variety of payment method 1,601 34.1%

Friends's recommendation 1,402 29.8%

Some products are only sold online 1,152 24.5%

Good product's quality 997 21.2%

Fast delivery 876 18.6%

Be able to return and exchange 789 16.8%

Want to try a new method of purchase 714 15.2%

Many online advertisements 695 14.8%

Sales staff is friendly 404 8.6%

Sales staff is professianal 251 5.3%

Follow others 90 1.9%

Others 7 0.1%

3. Considerations when shopping online [MA] (n=4,701)

Others 7 0.1%

Frequency Percent

Total 4,701 100.0%

Clothing 3,286 69.9%

Shoes - Footwear 2,055 43.7%

Handbags & Fashion Accessories 1,588 33.8%

Books - CD - Culture Products 1,292 27.5%

Cosmetics - Beauty 1,268 27.0%

Computers - Components 1,249 26.6%

Backpacks & Travel Accessories 1,186 25.2%

Mobile phone 1,172 24.9%

Travel - Hotels 943 20.1%

Food & Beverage 935 19.9%

Furniture - Kitchen Appliances 883 18.8%

Watches 791 16.8%

Products for babies, kids & toys 776 16.5%

Sports & Leisure 706 15.0%

Camera - Camcorder 533 11.3%

Plants - Pets 166 3.5%

Cars - Motorcycles - Bicycles 108 2.3%

Others 24 0.5%

4. Products purchased most often [MA] (n=4,701)

Websites visited in

recent 3 months

Websites visited

most often

[MA] [SA]

4,701 4,701

100.0% 100.0%

1,209 583

25.7% 12.4%

1,107 613

23.5% 13.0%

1,027 491

21.8% 10.4%

894 494

19.0% 10.5%

830 417

17.7% 8.9%

801 348

17.0% 7.4%

646 280

13.7% 6.0%

644 349

13.7% 7.4%

Muare.vn

Zalora.vn

5giay.com

Total

123mua.vn

Lazada.vn

Vatgia.com

5. Online shopping websites visited (n=4,701)

Social network sites

Enbac.com

13.7% 7.4%

408 124

8.7% 2.6%

317 82

6.7% 1.7%

306 113

6.5% 2.4%

208 73

4.4% 1.6%

135 60

2.9% 1.3%

134 77

2.9% 1.6%

69 20

1.5% 0.4%

60 18

1.3% 0.4%

24 9

0.5% 0.2%

20 3

0.4% 0.1%

18 4

0.4% 0.1%

464 98

9.9% 2.1%

445

9.5%

25h.vn

1001shoppings.com

Muaban.net

Scj.vn

Dokhuyenmai.com

Muabanhangngay.com

Webmuaban.vn

Megabuy.com.vn

Chodientu.vn

Rongbay.com

Ebay.com

Others

Do not have most often buying websites

1. Age (n=4,701) 2. Gender (n=4,701)

3. Monthly household income (n=4,701)

49.1

50.9

Male

Female

Respondent's Profile

6.4

43.2

27.3

14.3

4.2 2.9 1.6

16 -19 years old

20-24 years old

25-29 years old

30-34 years old

35-39 years old

40-49 years old

50 years old and

over

1.1

25.4

18.7 20.0

13.1

6.8 5.43.4 2.5 3.5

Unit: %

Unit: %

Unit: %

W&S Company Limited

Address: Floor 10, 40 Pham Ngoc Thach St., District 3, HCMC.

Office phone: +84 8 38 223 215 Fax: +84 8 38 223 216

E-mail: info@vinaresearch.jp

http://vinaresearch.jp/

CONTACT INFORMATION

The copyright of this report belongs to W&S Company Limited. The results (anlyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from W&S Company Limited (also include its website address http://vinaresearch.jp).

Under 5 millions VND

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Over 50 millions VND