Busting Through Success Driven Complacency

what’s wrong with it?

butt. . .

“People see this as a fun event, and we see it as the beginning of a conversation about better

transportation.”

Program vs Event

• National momentum as an initiative• Medium for convening partners & building

relationships• Platform for education and awareness• Commitment to achieving goals, creating change

and resolving disparities• Community strategy for change• Capable of positive health impact• Effective community intervention

8-80 CitiesHealthiest Practice Open Streets

Limitations

• Corporate sponsorships• City entity• Health buy-in• Lack action team • Misconceptions• Metrics• Success driven

COMPLACENCY

Targeted Tactics

1. Temporary Wayfinding2. BIKEapalooza3. First Friday Parklets4. Sunday Streets Shuttle

Temporary Wayfinding

• Distance in terms of time• Foster active living• Guerilla marketing • Permeate community• *Target neighborhoods • Metrics:– Attendance increased by 20%– 39% of attendees heard about SSM

because of these signs– Let’s Move! Missoula signs

BIKEapalooza• 230+ people biked 6 miles• Montana Bicycle Celebration, Adventure Cycling Association, Missoula Art

Museum, Bike Walk Alliance for Missoula, Free Cycles, Missoula Fresh Market, Missoula In Motion, City of Missoula Bike/Ped Office

• Metrics:– 18% discovered a new business– 24% most enjoyed being active– 35% greatest barrier to biking is safety while biking next to/ with cars– 63% learned new on-street bicycling routes; 48% new off-street– 98% said BIKEapalooza encouraged them to ride more for transportation– 2015: 48% identified as female riders– 2016: 63% identified as female riders

Accessibility – Sunday Streets Shuttle

• Mountain Line (transit provider)– ZeroFare– No service on Sunday• People live, work and play 7 days each week

• Metrics:– Less than 1% of Southgate Triangle residents bike

or walk to work– All other neighborhoods’ combined bicycle and

pedestrian commuter rates are 8 – 48%

Is your

a “success”?