WS 2011/2011

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Preliminary slides for Friday

Transcript of WS 2011/2011

  • 1. +Social Media Zeitvertreib undStalking Tool?Uni Augsburg, Digitale MedienWS 2011/2012Nina Grabowskiin collaboration with Wolfgang Reinhardt

2. ARPANETBack to the future 3. Web 1.oWeb what?! 4. Web 2.oWeb what?! 5. Semantic WebWeb what?! 6. So what? 7. Social Media 8. Social Media - Why care? 9. Social Media for Business 10. Social Media for Business 11. Social Media Monitoring (SMM) 12. SMM - Why? 13. SMM - Why? 14. SMM - Why? 15. Our semiarGoals: 16. Our seminarImplementation: 17. Our seminarHashtag:#smms11 18. Our seminar Social Media Marketing Social CRM Social Media Monitoring / Tools Topics: Social Media Monitoring Case Study Log File Analysis Web Mining Your ideas 19. Our seminar Gruppen, je 3-4 Personen Referate am 27.1. und 3.2. Hausarbeit, gemeinsam verfasst, ca. 30-40 Seiten,Course Deadline 27.1.assessment: Anrechnung: 4LP, Modul T2a/b 20. Next Steps 21. ContactNina Grabowski @sywotSkype: sywot1nina@redchili.dein collaboration withWolfgang Reinhardt @wollepb