1. Tara Lynne Groth @writenaked Writing Words that Work March 2014 Member Lunch

2. About Me Originally from Long Island, lived in Rhode Island, now Pittsboro Freelancing for 5 years in May 2014 (4 years full-time), TW & AW PR director 4 years in NY, Marketing Manager 2 years in NC VP of Marketing, Atlanta Writers Club 2 years Memberships: Freelancers Union, ASJA. Former: AWC, NCPS, Authors Guild. Academia: Career Writing, Advertising/Marketing Communications; B.A. Cinema & Cultural Studies at SUNY Stony Brook Non-writing: New moto rider, kayaking

3. Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy

4. Press Releases in Print Structure Reverse pyramid, include a quote, boilerplate. Why? Hires, partnerships, products, distribution, surveys Transmission Print, radio, television contacts via email, phone, online wires. What do editors look for? Timing Relevancy Editorial calendars Title/copy problems: Proud/excited/delighted, reads like a commercial, free, long, not relevant to actual copy. (Oscar Finally Awarded to Miley) Title tips: Present tense, quantify, subject+verb+object (Miley Receives First Oscar)

5. Press Releases Online How are algorithms for online press release distribution changing? Stock Images Link Building Anchor Text Penalties What can writers do to make sure press releases are found? MorgueFile or Pixabay Links for Journalists (Media Kit) No-Follow Links Anchor Text Natural and Meaningful

6. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials. Marshall McLuhan

7. Magazine Publication Process Aside from press releases, how can you secure interviews or features in trade and consumer magazines? Process: Query Acceptance Deadline Submit Print

8. Title, word count, department. Quotes? This usually becomes the first lines of article. Further develop your idea, include a statistic. Why you are the best person to write it. Query Structure Hook 2nd Par Structure Why?

9. How to Contact Magazine Editors? Email Check editorial calendars before pitching Customize query to their market Plan far in advance: 6-8 months Higher chances of getting published: Interviews Surveys New research Innovations FOB items

10. Mondo Times Wooden Horse Publishing Writers Market Online Wires Journalists Bloggers

11. Upcoming Events Online Connect @writenaked Facebook, LinkedIn, G+ writenaked.wordpress.com Resources for Writers on taralynnegroth.com Slideshare: http://www.slideshare.net/taralynne0 Sat 3/29 RALEIGH Aromas & Creativity Thurs 4/17 RALEIGH Poetry on Demand Sat 5/3 ASHEVILLE Wordfest Sat 5/17 WINSTON-SALEM Query Clinic Sat 6/7 PITTSBORO Poetry on Demand Tues 7/29 RALEIGH Author Marketing