Writing to persuadeWriting to persuade

WALT- identify persuasive devices in a textWALT- identify persuasive devices in a text

Personal pronounsPersonal pronouns

Using words like ‘we’, ‘you’, ‘our’ Using words like ‘we’, ‘you’, ‘our’ and ‘us’ to make your audience and ‘us’ to make your audience

think you are talking only to them.think you are talking only to them.

Alliteration Alliteration

Repeating the consonant Repeating the consonant sounds at the beginning of sounds at the beginning of

words to make them stand out.words to make them stand out.

e.g. Eat Yo Yos. They’re yummy in your mouth!

Groups of threeGroups of three

When three adjectives or phrases are When three adjectives or phrases are used together to make them stand used together to make them stand

out. out.

e.g.e.g. Homework is boring, dull and Homework is boring, dull and uninteresting.uninteresting.

RepetitionRepetition

Words or phrases are repeated so Words or phrases are repeated so that they stick in the reader’s that they stick in the reader’s

mind.mind.

e.g. remember what is was like to be at e.g. remember what is was like to be at school; remember how much work school; remember how much work

you had.you had.

Emotive LanguageEmotive Language

When words are used to make the When words are used to make the reader feel a certain emotion, like reader feel a certain emotion, like

sadness or anger.sadness or anger.

e.g. We are the poor, helpless children e.g. We are the poor, helpless children who are forced to do hours and hours who are forced to do hours and hours

of homework every night.of homework every night.

Exaggeration Exaggeration

When information is given that When information is given that is over the top, or slightly is over the top, or slightly

untrue.untrue.

e.g. If I get one more piece of e.g. If I get one more piece of homework, I am going to move to the homework, I am going to move to the

moon!moon!

Rhetorical questionsRhetorical questions

Using questions that don’t need an Using questions that don’t need an answer to get the audience to answer to get the audience to

think. think.

e.g. Could you live with yourself if e.g. Could you live with yourself if you missed out on this you missed out on this

opportunity?opportunity?

Facts and StatisticsFacts and Statistics

When truthful information is given When truthful information is given to back up a point. to back up a point.

e.g. 95% of pupils feel that there is too e.g. 95% of pupils feel that there is too much homework.much homework.

SummarySummary

Personal pronounsPersonal pronouns AlliterationAlliteration Groups of threeGroups of three Rhetorical questionsRhetorical questions RepetitionRepetition Emotive languageEmotive language ExaggerationExaggeration Facts and statisticsFacts and statistics