Writing to Inspire: Bring Audiences to Act

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WRITING TO INSPIRE Bring audience to action….

Transcript of Writing to Inspire: Bring Audiences to Act

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WRITING TO INSPIREBring audience to action….

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FOR EVERY 100 FOLLOWERS YOU HAVE, ONLY 6 OF THEM ARE GOING TO SEE YOUR CONTENT.

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EDGERANK

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WANT MORE ENGAGEMENT

Boosts Join the conversation on twitter Find where you audience hangs-out online Reddit

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BRINGING CLARITY TO YOUR TOPIC

Create a voice Be the thought-leader Be the how-stuff-works for complex topics Listacles

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WRITING FUN, ENGAGING EMAILS

Constant contact, MailMunch, CakeMail. Add a ‘subscribe’ to your blog Upload to Facebook for a look-a-like audience Use non-subject, subject lines

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POSTING TO SOCIAL MEDIA IN WAYS THAT CREATE LASTING CONNECTIONS

Use graphics Have fun with your page Always be ON…

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COMMUNICATING YOUR VALUE IN UNDER 30 SECONDS ON THE WEB

What is your connection? Tell me 3 things In only 3 sentences

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START WITH YOU AUDIENCE

Who is your audience? What do they want to know about? Learn from their engagement

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YOUR STORY

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DON’T SHINE THE UNDERSIDE OF THE BANISTER

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AUTHENTIC

IMAGES

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BLOG

Connect with your audience with humor that relates to the top Offer a simple (first person) voice Be a person in a conversation

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BLOG ~ CONTENT ~ SHARING

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EXAMPLES

Ride the News Wave Be slightly controversial Connect with your audience

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SELF PUBLISH ON AMAZON

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THANK YOU!

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MERRY CHRISTMAS

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QUESTIONS?