Writing good copy
description
Transcript of Writing good copy
![Page 1: Writing good copy](https://reader036.fdocuments.net/reader036/viewer/2022062410/56816003550346895dcf0377/html5/thumbnails/1.jpg)
WRITING GOOD COPYHOW TO BE INTERESTING AND GET BUSINESS
![Page 2: Writing good copy](https://reader036.fdocuments.net/reader036/viewer/2022062410/56816003550346895dcf0377/html5/thumbnails/2.jpg)
GOOD WRITING• Clarity• Feeling• Direct• Consistent
viewpoint• Active voice• Good organization• Maintain the basics
• Good grammar• Correct spelling• Punctuation
![Page 3: Writing good copy](https://reader036.fdocuments.net/reader036/viewer/2022062410/56816003550346895dcf0377/html5/thumbnails/3.jpg)
GOOD COPY• Concise• Action oriented• Tells a story• Easy to understand• Targeted• Instills inspiration or
action• Interesting• Precise• Benefits oriented
![Page 4: Writing good copy](https://reader036.fdocuments.net/reader036/viewer/2022062410/56816003550346895dcf0377/html5/thumbnails/4.jpg)
TYPES OF COPY• Plain• Storytelling• Conversational• Persuasive/Imagine• Long copy• Killer poet copy/story
sell• CEO copy• Frank and earnest• Superlative• Rejection copy
Source: http://www.copyblogger.com/good-copywriting/
![Page 5: Writing good copy](https://reader036.fdocuments.net/reader036/viewer/2022062410/56816003550346895dcf0377/html5/thumbnails/5.jpg)
PLAIN• Informative• Just the facts• No sizzle• No
conversation• No claims
![Page 6: Writing good copy](https://reader036.fdocuments.net/reader036/viewer/2022062410/56816003550346895dcf0377/html5/thumbnails/6.jpg)
STORYTELLING• Opening• Conflict• Dialogue• Solution
![Page 7: Writing good copy](https://reader036.fdocuments.net/reader036/viewer/2022062410/56816003550346895dcf0377/html5/thumbnails/7.jpg)
CONVERSATIONAL• Talk directly to
the reader• Informal• Feeling
![Page 8: Writing good copy](https://reader036.fdocuments.net/reader036/viewer/2022062410/56816003550346895dcf0377/html5/thumbnails/8.jpg)
IMAGINE COPY• “Imagine…”• “Pretend for a
moment…”• “Close your
eyes…”• Paint a picture
of what’s possible
![Page 9: Writing good copy](https://reader036.fdocuments.net/reader036/viewer/2022062410/56816003550346895dcf0377/html5/thumbnails/9.jpg)
LONG COPY• More you tell,
the more you sell
• Complex proposition
• Series of snippets (small portions)
![Page 10: Writing good copy](https://reader036.fdocuments.net/reader036/viewer/2022062410/56816003550346895dcf0377/html5/thumbnails/10.jpg)
KILLER POET COPY• Creative• Clever• Artistic• Sells• Solution
oriented
![Page 11: Writing good copy](https://reader036.fdocuments.net/reader036/viewer/2022062410/56816003550346895dcf0377/html5/thumbnails/11.jpg)
CEO COPY• Down to earth• Here’s why
we’re doing this
• Intention• Connection• Care
![Page 12: Writing good copy](https://reader036.fdocuments.net/reader036/viewer/2022062410/56816003550346895dcf0377/html5/thumbnails/12.jpg)
FRANK AND EARNEST• Start with what
doesn’t work• Honesty• Trustworthiness• Transparent• Credibility
![Page 13: Writing good copy](https://reader036.fdocuments.net/reader036/viewer/2022062410/56816003550346895dcf0377/html5/thumbnails/13.jpg)
SUPERLATIVE• Evidence-
based• Testimonials• Research• Statistics
• Use sparingly
![Page 14: Writing good copy](https://reader036.fdocuments.net/reader036/viewer/2022062410/56816003550346895dcf0377/html5/thumbnails/14.jpg)
REJECTION COPY• Discourage• Exclusive• Invitation only• Generates
curiosity and desire to belong
![Page 15: Writing good copy](https://reader036.fdocuments.net/reader036/viewer/2022062410/56816003550346895dcf0377/html5/thumbnails/15.jpg)
FIT• Mix and match• Occasion• Topic• Intention• Sender• Receiver