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Writing for Social Media
@stevebuttryMedia Writing
October 20, 2016
Today’s quizWhich these does not follow correct AP style:A. If Clinton wins, she would be the nation’s first
female president.B. If Clinton wins, she would be the nation’s first
woman president.C. If she wins, she would be the first woman
elected president.Email your answer to [email protected]. with “MC2010 quiz” as the subject line.
Today’s presentations• John Frugé, Victoria Cleveland, Mary
Robinson • Tuesday: Shaina Grace, Khoury Ieyoub,
Mary Lebourgeois
Final features• Lots of good ideas• Lots of questions (from me and in your
emails)• Let’s talk; email me good time• After class or Friday morning this week• Monday & Tuesday morning next week• Next Thursday
4th assignmentA story based mostly on an interview. Can’t be a one-source story, but 2nd interview is not required. Other source(s) can be interview(s), online sources, records, etc.
Story is due Thursday, Oct. 27
Tweet during class• At least 3 tweets #manship2010• Use your account & post if you want• Write in email to me & don’t post if you
prefer• No more than 140 characters• You decide content: quote, commentary,
question, photo, observation, etc.
Whatever your platform …• Get to the point quickly• Keep it brief (even if not limited)• Consider images & make writing fit w/
photo or video• Consider tone (what will make people
want to RT, share, engage?)• Rewrite
Opinions in social media• Opinions aren’t inherently bad
journalism (editorials, columns, cartoons, commentary, etc.)
• Opinions can be troublesome for some journalists in some positions or orgs
• Know whether opinions are appropriate for your media role
Today’s quizWhich these does not follow correct AP style:A. If Clinton wins, she would be the nation’s first
female president.B. If Clinton wins, she would be the nation’s first
woman president.C. If she wins, she would be the first woman
elected president.Email your answer to [email protected]. with “MC2010 quiz” as the subject line.
therealvergeon Snapchat
Tanya Sichynsky,USA Today
Social media = journo tool• Monitored competition• Found neighbor who tweeted at TV
station• Checked neighbor’s Facebook page• Found post w/ neighbor’s email• Reporter tracked down neighbor, got
story & more photos
Social media as a source• How do you know a source is genuine?• How does the source know?• Check photos, location, timeline for
context, clues• Ask to call you or connect in person• Grab screenshots
• Posting too often annoys friends, fans
• No 140 limit but short is best
• Good questions start conversations
• Engage, don’t intrude
• Make a point in 140• Story can unfold in
multiple tweets• Hashtags help more
w/ search, conversation
• Engagement not as intrusive
Breaking news on Twitter• Tell unfolding story• Capture the moment• Tweet verified facts• Say what you don’t know• Crowdsource• Use hashtag
#Hashtag tips• Use existing hashtag if there is one• Search before launching hashtag (avoid
duplication)• Look for secondary hashtagsHashtags
help find sources• Use regular hashtags: #GeauxTigers
#TakeTheCrown
Crowdsource
Crowdsource
Writing benefits of Twitter• Paste lead into tweet box. If it’s >140,
challenge whether it’s too long• 140 characters gives great practice at
getting to the point
Even in longer writing …Whether you’re writing a long
story for a newspaper or magazine, or a political speech or a book, whatever you write, consider boiling the essence down to a
single tweet.
Franklin Delano Roosevelt@FDR
We have nothing to fear but fear itself. #NewDeal
Anne Frank@AnnesDiary
Despite everything, I believe that people are really good at heart. #DiaryofaYoungGirl
President John F. Kennedy@JFK
Ask not what your country can do for you – ask what you can do for your country. #NewFrontier
Rachel Carson@RachelCarson
In nature nothing exists alone. #SilentSpring
Dr. Martin Luther King Jr.@MLKing
I have a dream today! #Freeatlast
Ronald Reagan@TheGipper
Mr. Gorbachev, tear down this wall! #Freedom
Let’s see (and hear)your tweets