Writeup BP 1

8/9/2019 Writeup BP 1

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Business Project 1 AREATWO ENTERPRISE

TABLE OF CONTENT

1.0 INTRODUCTION 2

1.1 Objective of the business project 2

1.2 Overview of the compan !

1.! "ac#$roun% of compan &

1.' "ac#$roun% of owner &

1.& (ro%uct an% service specia)ist *

2.0 +,-,/I,/ CONO+IC ,N,-/I/

2.1 In%ustr ,na)sis in +a)asia 10

!.0 3IN,NCI,- ,N,-/I/ 12

!.1 (rofit an% -oss 12

!.2 "a)ance /heet 1!

'.0 (/T- ,N,-/I/ 1'

'.1 (/T- ,na)sis for ,reatwo nterprise 1*

&.0 /4OT ,N,-/I/ 15

&.1 /4OT ,na)sis for ,reatwo nterprise 21

*.0 CONC-U/ION 22

.0 RCO++ND,TION 2'

5.0 R3RNC/ 2&

6.0 ,TT,C7+NT 2*

1


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1.0 INTRODUCTION

1.1 Objective of the business project

One of the requirements set by the Universiti Kuala Lumpur Business School in

completing its Master in Business Administration (ntrepreneurship! program is to do a

feasible study on an organi"ation o#ned by a Bumiputra entrepreneur and identify

problems faced by the organi"ation and recommend solutions to solve or overcome

these problems$

%n order to identify the problems faced by the entrepreneur& #e have to do some

analysis on the company's internal and eternal environment& such as the S)O*

analysis& +S*L analysis& ,ive +orter's analysis& ,inancial -atio analysis and other

analysis #hich #e thin. #ould be relevant to our study$

,rom the analysis& #e #ill have to identify the potential problems that cause the

organi"ation from epanding or gro#ing and later provide recommended solutions to the

organi"ation as a #hole$

% have chosen an advertising company for my Business +ro/ect #hich is located at Bu.it

Beruang& Mela.a$ My study begins #ith the overvie# of the company& bac.ground of the

company& Malaysia's economy analysis& the industry analysis& the company analysis

and the potential problems or issues$

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1.2 Overview of the compan

Areat#o Business nterprise #as registered on 01 May 0112 and is a sole proprietor

#ho is fully cultivated by 3atives$

Areat#o nterprise early inception of this company /ust act as suppliers or trading

house for the supply of souvenir items& clothing and equipment& stationery and furniture$

Among the huge success Areat#o nterprise in the supply company that has managed

to get three4year contract to supply *4shirt& baseball cap and bottom trac. to the

3ational Service *raining +rogram$

5o#ever the support and trust from the customers Areat#o nterprise business a step

ahead into manufacturing of advertising and design$ Almost ten years of eperience in

the company can promise the quality and competitiveness of products are good$

%n the product range of eternal and internal signboard& signboards electric shutters&

road safety signboards& sil.screen& banners& buntings& signage's and signboards street

name$

Based on eperience and business confidence contact this company can capture and

epand business activities if given the opportunity and support at this time and the

future$

Areat#o nterprise chooses to form this business because from the analysis that had

been made& the mar.et of this industry for the past three years is al#ays increased$ *his

business plan #as created to vie# and evaluate the proposed of this venture in an

ob/ective& critical and practical manner$ )ith this business plan& the management has a

solid and #ell grounded information to supplement the planning and decision ma.ing

process$ By using this business plan& the management #ill have more realistic andpractical plan$

Besides that& it #ill ma.e easier to analy"e and evaluate the viability of a proposed

venture$ %t can be used as a basis in determining the viability of a proposed business

venture$ %t also can convince relevant parties of the investment potential to invest in the

3


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pro/ect$ *he viability of business plan #ill boost the confident of interested parties to

finance partially or fully co"y of the venture$ %t include financial institutions& private or

individual investors& suppliers& government agencies etc$ furthermore& it can be as a

guideline in terms of managing the business because it #ill be an important benchmar.

to gauge the progress$ Other than that& it #ill help in terms of allocating the business

resources effectively to avoid unnecessary #astage and to ensure optimum returns on

investment$

*he product and services being offered based on responsibility to provide better service

of advertising #hich is attractive and satisfied the customer$ *he company mission is to

be leader in each of the mar.et they participate$ *o ma.e sure the business achieve the

target& they operate the business at 667 8 66740& 9alan Bu.it Mela.a 0:;& *aman Bu.it

Mela.a& Bu.it Beruang& 2


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1.! "ac#$roun% of compan

?ompany @ Areat#o nterprise

stablished @ 01 May 0112

O#ner @ n$ Ad"am bin 5ashim

5ead Office @ 667 8 66740& 9alan Bu.it Mela.a 0:;&

*aman Bu.it Mela.a&

Bu.it Beruang& 26 ;0 1211

,a 3umber @ >6 ;0


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1.& (ro%uct an% service specia)ist

Manufacturer of advertising displays& internal and eternal signage& light bo& signboard&

road sign& billboard& sil.screen& digital in.4/et printing& bunting& banner& home tech$

2.0 +,-,/I,/ CONO+IC ,N,-/I/

6


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Malaysia's economy rebounded considerably #ell from the 0112 Asian crisis #ithout

incurring in %nternational Monetary ,und loans and hence future debt$ conomic

forecasts are optimistic even though there #as a deceleration in the economy due to a

slo#do#n in the mar.et for information technology$ Also& macroeconomic numbers

remain stable and there is a strong confidence in the countryFs future performance$

*herefore& #e find Malaysia capable of revitali"ing its economy to become one of the

fe# strong economies in Southeast Asia$ *his can be attributed to its #ell sounded

financial and monetary policies as #ell as the confidence the Malaysian people and

surrounding country governments have in the Malaysian administration$ 3onetheless&

some policy changes have to be implemented to guarantee results& including@ changing

the echange rate system& diversifying its eport base& furthering financial and trade

deregulation and continuing to reform the financial and corporate sectors$

*he Malaysian economy remains surprisingly resilient$ %n third quarter >0& its Gross

Comestic +roduct (GC+! gro#th moderated to a still commendable $7& #hile construction contributed >$6$


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?onsumer confidence is still holding up and is epected to remain largely intact going

for#ard& as indicated by the results of Malaysian %nstitute conomic -esearchFs

?onsumer Sentiments Survey$ *he ?onsumer Sentiments %nde (?S%! ended the fourth

quarter marginally higher at 007$2 points& compared to 007$; points in the previous

quarter$ Of the three components that ma.e up the ?S%& ?urrent ,inancial +osition

gained 0$< points quarter over quarter #hile pected ,inancial +osition #as flat quarter

over quarter$ pected Availability of 9obs #as the only component that registered a

decline (4>$1 points!$ All three components remain above the neutral 0>>4point level$

Business conditions in the manufacturing sector& ho#ever& have deteriorated some#hat

and could deteriorate further& according to the results of the fourth quarter M%-

Business ?onditions Survey$ M%-Fs Business ?onditions %nde& #hich had bro.enthrough its 0>>4point gro#th4neutral threshold level in the third quarter to settle lo#er at

16$> points& fell further in the fourth quarter to register 1=$0 points$ Both the epected

local sales and epected eport sales sub4indices declined slightly in the fourth quarter$

Li.e#ise& the half4yearly ,MM4M%- Business ?onditions %nde settled lo#er at 77$1

points in the second half compared to 16$7 points previously$ *he ,MM4M%- B?%Fs

for#ard4loo.ing epected business conditions inde also settled lo#er at 0>0$0 points

(05>0@ 0>$ points!& an indication that manufacturers have become less confident in

their outloo.$

Of the four M%-Fs sectoral indices& only the -esidential +roperty %nde (-+%! came in

higher at 0=$7 points in the fourth quarter (;E>0@ 00;$6 points!& #hile the *ourism

Mar.et %nde (*M%! #as largely unchanged at 01$7 points (;E>0@ 01$1 points!$ *he

t#o remaining sectoral indices& the Automotive %ndustry %nde (A%%! and the -etail *rade

%nde (-*%!& came in significantly lo#er at 0>0@ 06>$>! and 1=$7 points

(;E>0@ 0;>$! respectively$ *he -*% is the only sectoral inde to have settled lo#er at

belo# the 0>>4point neutral level$

On account of the results of M%-Fs fourth quarter surveys& #e are .eeping to our full4

year >0 gro#th estimate at


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epect domestic demand to remain resilient and to continue pic.ing up the slac. of

#ea. eternal demand$ )e are .eeping to our >0; GC+ gro#th forecast 0=& #e epect it to register

#ithin the and 6$> per cent range

%nflationary pressures mean#hile remain benign in Malaysia$ ,or the 9anuary 4

3ovember >0& the ?+% increased 0$2 per cent #hen compared to the same period last

year$ )e are maintaining our inflation rate forecast for full4year >0 and >0; at 0$2

per cent and $< per cent respectively and the unemployment rate at the ;$> per cent for

both years$ ,or >0=& #e epect inflation and unemployment to register $< per cent

and ;$> per cent respectively$

*he services sector is no# targeted to spearhead economic gro#th over the net 0>

years$ And epectations are ambitious$ *he sector's contribution to gross domestic

product (GC+! is targeted to increase to 66$>& valued at -M=;2$6bil& from

7 #hen it #as valued at -M1>$>6 #as 2 and

7$ *ourism is no# Malaysia's main services eport earner$ %t is anencouraging trend& and suggests that the country is on course to meeting the target set

by policy planners$

A measure of the services sector's contribution to the economy can be obtained by

loo.ing at its share of eports$ %t is internationally the norm that services account for

about >H of total eports$

%n Malaysia& the figure for >>2 and >>7& at -M0>>$1bil and -M0>bil respectively&came up to 02H$ *his is not an insignificant achievement& but it does not qualify

Malaysia to ran. as one of the #orld's top eporters of services$

"


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According to the )orld *rade Organi"ation& eight developing countries are in its list of

the #orld's ;> largest eporters of services$ Malaysia #as ran.ed ;>th in >>7& and so

still has some #ay to go before it can be considered a ma/or eporter of services$

)here is gro#th li.ely to come fromI -ight no#& some 2H of the services sector share

of GC+ consists of services provided by the Government$ *he remainder is the tradable

services sector #hich has commercial and gro#th prospects$ *ourism& valued at

-Mbil& is no# our main services eport earner$ %t gre# by >7 because of an

increase in tourist arrivals$

Other sectors #ith prospects for gro#th are information and communications

technology& construction& %slamic financial services& education and training&

management services& medical tourism& logistics& and oil and gas services$ *he

contribution of these sub4sectors to eports remains modest$

2.1 In%ustr ,na)sis in +a)asia

*he Malaysia advertising industry is one of the most dynamic and active ones around

the region$ *he Advertising penditure or ACJ in Malaysia has been one of the

fastest gro#ing and #ith the good performance registered for the first 1 months of >0

despite the global economic slo#do#n& mar.et analysts have been upbeat about >0;&

hoping that the momentum #ill carry for#ard to net year$

5o#ever& the general sentiments among advertisers for >0; might be that it could be a

slo#er year as compared to >0$ *his is mainly due to the fact that there #ere certain

ma/or global events in >0 that caused the spi.e in ACJ not only in Malaysia but also

around the #orld$

According to 3ielsen Media& not including ACJ on the internet& 9uly sa# a gro#th of

6$;H year4on4year #hich #as significantly lo#er than 9une #here the gro#th #as at

7$H$ *his #as mainly due to the U,A uro >0 football tournament$ ,or the first 6

months of >0& ACJ increased by $6H as compared to the year before that totalled

to some -M6$0 billion$ *he largest percentage came from ne#spapers that covered

1#


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=>$=H #hile free4to4air television #as at 2$;H #hich #ere both lo#er than >00$

Mean#hile& all other media li.e +ay *& -adio& outdoor and maga"ines advertising sa#

healthy gro#th rates$ 9uly this year too had a good run as it #as #hen the London >0

Olympics #ere held for a month$ *hese figures #ere healthy and pro/ected a positive

outloo. for advertisers and the agencies ali.e although regions li.e urope and the

United States #ere reportedly facing financial crises throughout$

%t #as reported that certain agencies have performed etremely #ell in the Malaysia

#ith ACJ for the first 0> months of >0 breaching the -M1billion mar.$ *his #as a

good improvement for the same period last year #hen the ACJ #as registered at

-M7$62billion$

On this note& analysts are confident that this momentum #ill most li.ely continue to net

year and it #ould be interesting and surely eciting in the first quarter #ith festivities li.e

?hristmas& 3e# Dear and ?hinese 3e# Dear coming around$

*he main hurdle that >0; #ould bring about is that there #ill be no ma/or events

happening (unli.e >0 #ith uro and the Olympics! #hich means that there might not

be a boost come mid4year& #hich is usually the slo#er ACJ periods$

5ence& it is up to the local ministries and businesses to stimulate the mar.et #hich #ill

in turn affect ACJ$ *he outloo. for >0; #ill most li.ely be slo#er than >0 #ith a

more steady pace of ACJ throughout the year #ith minor spi.es during the festive

seasons$ >0= #ould surely be a better year #ith the )orld ?up >0= in Bra"il coming

around$

!.0 3IN,NCI,- ,N,-/I/

11


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Areat#o nterprise as at ;0 Cisember >00 (-efer attachment 0!

!.1 (rofit an% -oss

-evenue ;6&=60

(4! ?OGS 02=&7=>

Gross +rofit 072&60

(4! penses 0;2&;2

Net (rofit &08!5'

9ross (rofit +ar$in &1.*:

Net (rofit +ar$in 1!.60:

(rofit +ar$in Ratio

%t sho#s ho# much profit is earned from every -M0 sales that the company made$ %n

>00& the company's gross profit margin is H$ *he

results for the margin are considered to be good$

!.2 "a)ance /heet

12


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?urrent Assets 0;>&>6

?urrent Liabilities 01&;0

*otal Cebt 01&;0

*otal Assets 0;6&>==

Current Ratio 1.00*

Debt Ratio 6&.0&:

Current Ratio

One #ay to determine the liquidity position of the company is through the computation

of current ratio$ *he company's calculated ratio for >00 is 0$>>6$

?urrent ratio measures the etent to #hich the company's current liabilities are covered

by its current assets$ *he ratio for >00 #as a good one$ 5o#ever& the company's

current assets are sufficient to cover its current liabilities$ As such& the company's

liquidity position is good$

Debt Ratio

%t measures the percentage of funds provided by creditors$ Cebt ratio calculated for the

company for >00 is 1


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(/T- ana)sis& #hich is sometimes referred as (/T ana)sis is a concept in

mar.eting principles$ Moreover& this concept is used as a tool by companies the #orld

over to trac. the environment they're operating in or are planning to launch a ne#

pro/ect:product:service etc$

(/T- is a mnemonic #hich in its epanded form denotes + for +olitical& for

conomic& S for Social& * for *echnological& L for Legal and for nvironmental$ %t gives

a bird's eye vie# of the #hole environment from many different angles that one #ants to

chec. and .eep a trac. of #hile contemplating on a certain idea:plan$

Diagram 1

%t is very critical for one to understand the complete depth of each of the letters of the

(/T-$ %t is as belo#@

1. (o)itica); *hese factors determine the etent to #hich a government may

influence the economy or a certain industry$ ,or eample a government may

impose a ne# ta or duty due to #hich entire revenue generating structures of

organi"ations might change$ +olitical factors include ta policies& ,iscal policy&

trade tariffs etc$ that a government may levy around the fiscal year and it may

affect the business environment (economic environment! to a great etent$

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2. conomic; *hese factors are determinants of an economy's performance that

directly impacts a company and have resonating long term effects$ ,or eample

a rise in the inflation rate of any economy #ould affect the #ay companies' price

their products and services$ Adding to that& it #ould affect the purchasing po#er

of a consumer and change demand:supply models for that economy$ conomic

factors include inflation rate& interest rates& foreign echange rates& economic

gro#th patterns etc$ %t also accounts for the ,C% (foreign direct investment!

depending on certain specific industries #ho're undergoing this analysis$

3. /ocia); *hese factors scrutini"e the social environment of the mar.et& and gauge

determinants li.e cultural trends& demographics& population analytics etc$ An

eample for this can be buying trends for )estern countries li.e the US #here

there is high demand during the 5oliday season$

4. Techno)o$ica); *hese factors pertain to innovations in technology that may

affect the operations of the industry and the mar.et favorably or unfavorably$ *his

refers to automation& research and development and the amount of technological

a#areness that a mar.et possesses$

5. -e$a); *hese factors have both eternal and internal sides$ *here are certain

la#s that affect the business environment in a certain country #hile there are

certain policies that companies maintain for themselves$ Legal analysis ta.es into

account both of these angles and then charts out the strategies in light of these

legislations$ ,or eample& consumer la#s& safety standards& labor la#s etc$

6. nvironmenta); *hese factors include all those that influence or are determined

by the surrounding environment$ *his aspect of the +S*L is crucial for certain

industries particularly for eampletourism& farming& agriculture etc$ ,actors of a

business environmental analysisinclude but are not limited to climate& #eather&

geographical location& global changes in climate& environmental offsets etc$

4$1 PESTLE An%&'sis (or Are%t)o Enter*rise

15
http://pestleanalysis.com/examples/examples-of-pestle-analysishttp://pestleanalysis.com/examples/pestle-analysis-business-environmental-analysishttp://pestleanalysis.com/examples/pestle-analysis-business-environmental-analysishttp://pestleanalysis.com/examples/examples-of-pestle-analysis


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+olitical a) *o help ne# entrepreneurs get started& the Malaysian

Government provides various types of funding$ *hese funds&

available in the form of grants& loans and incentives are

available for various industrial sectors and enterprises$

Loans from Government ,inancial %nstitutions

Ban. 3egara Malaysia 3e# ntrepreneurs ,und

,inancial Schemes under Ministry of %nternational *rade and

%ndustry (M%*%! for SMs

Small and Medium %ndustries Cevelopment ?orporation

(SM%C?!

,ranchise %nvestment and ,inancing Schemes

MA-A Business ,inancing for Bumiputera (Bahasa version

only!

MA*-AC Mar.et Cevelopment ,und

Malaysian *echnology Cevelopment ?orporation (M*C?!

Cana +ro/e. Usaha#an Bumiputera dalam Bidang +eruncitan

(+-OS+-!

*he Government has also set up of the SM Ban. to assist

SMs in obtaining financial assistance$

conomic a! ?urrent economic situation stated above@

16
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Social

*he population of the #hole of this has an impact on all businesses in

Malaysia including Areat#o nterprise$

*echnology Mela.a has been selected as the precursor to the green technology

city to create a high quality and clean healthy environment$ Mela.a

has the characteristics of Lo# ?arbon ?ity ,rame#or. and

Assessment System (L??,! #hich is a system that supports all the

policies and initiatives in Sustainable Municipal ,rame#or.& including

the Green 3eighborhood Guidelines and the emphasis on upgrading

the quality of life$

Legal A great many common la# rulings& statutes& administrative rules and

legislation ma.e up the practice and interpretation of employment

la#$ %ts governance falls under the umbrella of both federal and state

statutes& as #ell as administrative regulation and /udicial precedent$

nvironment *his charming city is a U3S?O #orld heritage site& #ith a rich

trading history and multicultural heritage$ Mela.a is a re#arding to#n

to eplore and is about t#o hours from Kuala Lumpur$,irmly rooted as MalaysiaFs historical city& visiting Malacca is li.e a

/ourney bac. in time to #itness the adventures and discoveries

during MalaccaFs golden age$

&.0 /4OT ,N,-/I/

1


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Diagram 2

/4OT is an acronm for /tren$ths8 4ea#nesses8 Opportunities an% Threats $ By

definition& Strengths (S! and )ea.nesses ()! are considered to be internal factors over

#hich you have some measure of control$ Also& by definition& Opportunities (O! and

*hreats (*! are considered to be eternal factors over #hich you have essentially no

control$

/4OT ,na)sisis the most reno#ned tool for audit and analysis of the overall strategic

position of the business and its environment$ %ts .ey purpose is to identify the strategies

that #ill create a firm specific business model that #ill best align an organi"ation's

resources and capabilities to the requirements of the environment in #hich the firm

operates$ %n other #ords& it is the foundation for evaluating the internal potential and

limitations and the probable:li.ely opportunities and threats from the eternal

environment$ %t vie#s all positive and negative factors inside and outside the firm that

affect the success$ A consistent study of the environment in #hich the firm operates

helps in forecasting:predicting the changing trends and also helps in including them in

the decision4ma.ing process of the organi"ation$

An overvie# of the four factors (Strengths& )ea.nesses& Opportunities and *hreats! is

given belo#41!


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1. /tren$ths


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great opportunity for ne# firms to enter telecom sector and compete #ith eisting

firms for revenue$

4. Threats


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-elatively lo# operating epenses

and overhead

5igh quality of product and services

Good net#or.ing #ith government

and private agencies Good communication and

negotiation s.ill$

Being a player more than 0< years

,ocus on local net#or.ing and

establishing lin.ages #ith serviceproviders from other disciplines

Limited access to capital

Coes not provide any training for

staff

Lac. of mar.eting strategy

+roduction capacity constraint

Lac. of machine 8 technology

One man sho# for public relation

and mar.eting

O((ORTUNITI/ T7R,T/

?hange in economic& businessenvironment$

Government support for medium

scale business:Bumiputeraentrepreneurs

Good economic condition in

Malacca

*he increase in the governmentFs

financial allocation for theadvertising program

Malacca as much tourism

contributes to the advertising

%ncreasing number of competitors Slo# accept advertising technology

development

*.0 CONC-U/ION

*.1 (rob)em I%entification

21


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After ma.ing studies& surveys and research to this business& some ma/or

problems have been identified$ Some of these problems have been identified by

their o#ners& but there are also some #ho are identified through my o#n

observation and evaluation$ *he problems identified are as follo#s@ 4

1. 7uman Resource >%ifficu)t to $et a s#i))e% wor#er?

*#o categories of #or.ers needed by the Areat#o nterprise$ Graphic

designer #ho uses computer s.ills& and labor to do the rough #or. of

installation and so on$ ,or s.illed #or.ers using a computer is simple as

can get help from the Cepartment of Manpo#er$ Cifficulty is to get s.illed

#or.ers to #or. on4site installation #or.$ *o recruit is simple but very

difficult to obtain a s.illed #or.er$

2. (ro%uction >)ac# of machine an% new techno)o$?

Areat#o nterprise machine strapped and underdeveloped of the ne#

technologies$ As such& they restrict the production due to lac. of effort to

ma.e production in large quantities in a short period$ %ncrease in capital

through loans& grants& etc are epected to address the shortage of

machines$

Besides that this business is also seen slo#ly to adopt and implement ne#

technologies in the production of advertising$ Lac. of capital and epertise

in this field to be the primary cause of the deficit$ Business o#ners need to

be more li.ely to try something ne# even require some sacrifices in order

to enhance competition in the advertising field of endeavor$

!. +ar#etin$ >no proper strate$ies?

Mar.eting is important in every business$ *hat #ill determine the success

of mar.eting and revenue to a business$ )ea.nesses found in Areat#o

22


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nterprise #hich is lac. of effective mar.eting strategies$ Mar.eting is

focused on eisting customers as #ell /ust give priority to government

agencies compared private$ Mar.eting strategy that implemented by

Areat#o nterprise is the old method that #ill al#ays bring big toll on life

epectancy of this business$ 5ence Areat#o nterprise should thin. and

ta.e appropriate action to overcome the mar.eting techniques currently

practiced$

'. /trate$ic +ana$ement >no proper motto8 vision8 corporate objective?

Areat#o nterprise since its inception and this does not have any motto&

vision& missions and corporate ob/ective are clear$ *o become a

successful business and compete on a broader level& this needs to be

fied and clearly stated in the beginning of a business establishment$

Areat#o nterprise hence has to start from the beginning again to fi all of

these things so clear goals and targets set out to convince customers$

.0 RCO++ND,TION

,rom all the problems mentioned above clearly Areat#o nterprise is facing

problems either clear or not clear$ 5alf of the problems discovered by the o#ner

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and is also part of my observation and as a researcher$ *#o problems mentioned

earlier is a problem that is noticed by the business o#ner #hile the other t#o are

through my o#n observations$

Of the four problems& % #ill focus on in4depth and proposed solutions to the o#ner

of this business deal for the problems associated #ith production obstacles by

Areat#o nterprise$ *he solution is epected to help is through

recommendations to the company applying for any loan or grant resources that

could contribute to the increase in the capital including the proposed business

funding application from MA-A$

More thorough eplanation regarding the proposed settlement of problems of

production and constraints on ne# production technology to the enterprise #ill be

presented in more detail in the Business +ro/ect soon$

5.0 R3RNC/

0$ e$a%vertisin$$com$my:mar.eting4ma)asia4a%vertisin$4outloo.4>0;:

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Writeup BP 1

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