WP2: Engagement and Dissemination

Daniele CattedduCloud Security Alliance

Goal

Report main results of Communication and Dissemination activities throughout the HN project

Showcase impact of HN initiative

D. Catteddu, Cloud Security Alliance

D. Catteddu, Cloud Security Alliance

Overview

Engagement PlanMain results from actions of Engagement PlanWorkshops and eventsOnline outreachWebsite analyticsHN in the pressTargeted communicationsImpactFuture action plan

D. Catteddu, Cloud Security Alliance

Engagement Plan

From September 2013 to May 2014Main objectives:- Raise awareness for the Helix Nebula initiative- Promote HN’s cloud services for e-Science- Engage new users and ‘communities’

Implementation mode: Target important stakeholders that could benefit from HNX (policy makers, academia, research, industry)

D. Catteddu, Cloud Security Alliance

Engagement Plan Stakeholders21 stakeholders

D. Catteddu, Cloud Security Alliance

Engagement Plan Actions

26 actions in Engagement Plan – 32 undertaken:

Cloudscape-VI: attended plenary session, demonstrated HNX production platform:

Presentations on supply side, user side, round table discussion, Position paper, demo of HNX

Result: won the prize of the “Best Position paper”

ESFRI projects: 3 presentations at ESFRI projects events, i.e. CLARINResult: Presentation at an additional event & EPOS interested in

collaboration with HN (D2.2, Section 2.1 Goals of Engagement Plan)

D. Catteddu, Cloud Security Alliance

HN workshops & Events

Two public events (Frascati, Geneva) & one workshop organized by the

Helix Nebula Initiative, over 100 participants

Overall 79 events targeting identified audiences:

- 4 meetings (10th e-Infrastructure meeting, TERENA meeting, etc)

- 41 events (CSA EMEA Congress, TechnItaly, Digital Agenda Assembly, GigaOM, TERATEC,RDA, EGU General Assembly, etc )

- 16 workshops (Japan, EC workshops, e-IRG workshop, Copernicus, FET flagship, Singapore, etc)

- 18 conferences (Annual European, ISC conference, EUDAT, RSA conference, etc)

Gov & Public Sec-tor

Industry & IT IndustryScien-

tific Com-

munity

Policy Makers

(EU)

Academia

Target Audiences

D. Catteddu, Cloud Security Alliance

Online OutreachWebsite redesigned in April 2014, in association with the launch of the HNX platform,

Average increase of 100 more visits from June 2013 – May 20143470 page views per month (July 2013-April 2014, Most visitors: Germany, U.S., UK, Italy)Social networks: Twitter 374, Facebook 380, LinkedIn 335, Youtube 3242 views. (Average increase of more than 100)

Website Analytics

Peak in the website visits, coincides with the public event in May 2014. The average number of unique visitors increased (100 more unique visitors between June 2013 and May 2014. Overall, 10269 unique visitors browsed the website and 14456 visits have been registered from June 2013 to May 2014. (average visit duration: 2.37 minutes. Most viewed: Use cases)

D. Catteddu, Cloud Security Alliance

D. Catteddu, Cloud Security Alliance

HN in the pressEnhanced the visibility of activities of the Helix Nebula project through web magazines & partners dissemination channels (CERN, ESA, TERENA, Interoute, PrimeEURmagazine, ISGTW, HPC in the Cloud, CORDIS)

Example: 6 reports/ press releases disseminated through 24 channels

Master Thesis: Exploring Value Co-creation in the Cloud-Computing Platform Ecosystem: A Revelatory Case Study, Michael Blaschke (SAP), Uni of Augsburg, Feb. 2014

The Helix Nebula Marketplace kick-off press release, May 2014

Generated new articles on HNX: “Europe Gets Cloud Marketplace That Actually Has Chance of Survival” (thenewstack.io)

D. Catteddu, Cloud Security Alliance

Public Event14 May 2014, CERN: “From cloud-ACTIVE to cloud-PRODUCTIVE”

D. Catteddu, Cloud Security Alliance

HN in the press (2)Public event May 14, 2014:

- more than 100 participants- Streamed live : webcast had 80 single

IP connections

Indicative connections:

In-dus-try

EU

Re-search Organ-isations

Distribution of participants

D. Catteddu, Cloud Security Alliance

Targeted Communications

Stakeholders targeted through different means:

26 interviews conducted on the initiative + resultsAdditional interviews for media channels as GIGAOM, iSGTW, etc. for specific target audiences3 minutes videos presenting the Vision, the Objectives and the Results of the HN initiative18 presentations for different events and target groups3 newsletters circulated to the HN database and to the partner networks. Goal: information on the progresses of the project

Industry (e

.g. Forb

es)

Science

Community (e

.g. isgtw

)

Policy m

akers (e.g. C

ordis)

Target media channels

D. Catteddu, Cloud Security Alliance

HN’s impact on policy makersThe scientific community has a clear need for powerful, high capacity and dependable infrastructure that can be used to advance their research without exposing it to data loss, corruption or intrusion.

Secure scientific clouds can meet these requirements, and several projects within the EU have been set up to satisfy this demand, including the Helix Nebula project and through GÉANT.

However, further work is needed to integrate existing science clouds, to promote their adoption, and to enhance their usability.

Secure clouds for science applications offer clear benefits in terms of scale, integrity and confidentiality. Further EU work is urgently needed to achieve this goal

Helix Nebula in the European Cloud Partnership steering board press release along with document “Establishing a Trusted Cloud Europe”.

D. Catteddu, Cloud Security Alliance

Helix Nebula impact on H2020

Make it possible to trade services- Services from commercial and public providers offered on a pay-per-

usage model should be considered eligible costs for EC projects

Model GA article13 — Implementation of Action Tasks by Subcontractors

The beneficiaries must ensure that the majority of the research and development work done by the subcontractor(s) (including the work of the main researchers) is located in the EU Member States or associated countries (‘place of performance obligation’).

Final Impact

Actions set in Engagement Plan were completedRaised global awareness on HN Proposals for the hybrid public-commercial cloud model (i.e. EIROforum: - the forum of the European Research Organisations) Engagement of new users and new potential communities (i.e. National funding agencies)New members joined the consortium (user & supply sides) – Memset, Ultimum Tech, Yandex, etc.Strong impact on industry, research communities, policy makers, government

D. Catteddu, Cloud Security Alliance

D. Catteddu, Cloud Security Alliance

Future Action Plan

Continuous, stable online presence Social media to strengthen diffusion of HNXNew events participationPromote future initiatives