Towards the aspiration :Leader in Wound Management

Mahakam Beta Farma

May 2013

Findings : The Market

General / Teaching Hospitals

Private•A class•B class•C class

Public•A class•B class•C class

Maternity Hospitals

Private•A class•B class•C class

Public•A class•B class•C class

Clinics

General clinics

Wound Care clinics *

Referral clinics

Private Practices Pharmacists

* Wound Care clinics just recently introduced to Indonesian market, specialize in stoma and DFU management

GP NursesNurses / Anaesthesiologists

General Hospitals

ER

Alginate (burns)

Traditional gauge Sofratulle

Operating theater

Hidrocolloid

Poly-urethane

Ward / Policlinics

Alginate Traditional gauge Sofratulle Poly-

urethane

Preference of dressings in Hospital departments

Modern Wound Management is on-development

• The Association of Indonesian Nurse Education Center (AINEC) (Asosiasi Institusi Pendidikan Ners Indonesia (AIPNI))

   

InETNEP established in 2007 so far has 41 international certified nurses (by WCET : World Council of Enterstomal Therapist)

INWOCA (Indonesia Wound Ostomy Continence Association)

NURSE ASSOCIATION IS ACTIVE IN EDUCATING WOUND MANAGEMENT

First Wound Care Clinics in East Indonesia established in September 2012 in Menado

Wound Care Clinics named WOCARE, dedicates to wound, stoma and incontinensia management. There are several clinics in greater Jakarta and not sufficient to fulfill the demands.

Some certified nurses set up clinics to provide on-call service or home-care for wound management

More and more hospitals provide special clinics for DFU cases

7 DFU clinics in public hospitals :Jakarta, Surabaya, Manado, Padang, Jogja , Bali, Banjarmasin

Competitors :

PATIENT PRICE

1 Daryant Tulle Steril 1 16,200 1.67 2 Bioplacenton Tulle 1 21,174 2.18 3 Lomatuell H 1 14,162 1.46 4 Opsite Post 9.5x8.5 1 24,600 2.54 5 Duoderm Extrathin 4x4 1 55,850 5.76 6 Duoderm CGF 4x4 1 124,450 12.83 7 Sofratulle 10x10 1 10,595 1.09

No Dressing TypesQuantity

(pcs)Price (IDR) Price (USD)

THANK YOU