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Table of Contents
INTRODUCTION ....................................................... 3
WORLDWIDE ERC® MISSION & VISION .................................................................. 3 PURPOSE OF WORLDWIDE ERC® .......................................................................... 3 PURPOSE OF EVENT ................................................................................................ 3 OBJECTIVES .............................................................................................................. 4
INSIGHTS .................................................................. 4
INDUSTRY LANDSCAPE ........................................................................................... 4 Current statistics in U.S. domestic employee relocation........................................... 4 Cost of U.S. Domestic Transfers ............................................................................. 5 International Relocation ........................................................................................... 5
STRENGTHS .............................................................................................................. 5 WEAKNESS ................................................................................................................ 6 OPPORTUNITY .......................................................................................................... 6 THREATS ................................................................................................................... 7 WORLDWIDE ERC® EVENT AUDIENCE PROFILE .................................................. 7 WORLDWIDE ERC® STAKEHOLDERS ..................................................................... 9 WORLDWIDE ERC® MEMBER COMMUNICATION PLAN ........................................ 9
CREATING THE EXPERIENCE .............................. 10
T-H-E-M-E ................................................................................................................. 10 4E’S: ENTERTAINMENT, EDUCATION, ESCAPIST, ESTHETICS ........................... 13 WOW: SIGNATURE MOMENT ................................................................................. 15 VALUE PROPOSITION ............................................................................................. 16 4Ps: PRODUCT, PLACE, PRICE, PROMOTION ...................................................... 16
OUTCOMES ............................................................ 18
EVALUATION SCORECARD .................................................................................... 18 EVALUATION SCORECARD RESULTS ................................................................... 19 EVALUATION SCORECARD RESULTS ................................................................... 19 EVALUATION SCORECARD RESULTS ................................................................... 20 MEASUREMENT ...................................................................................................... 21 BUDGET ................................................................................................................... 21
APPENDIX .............................................................. 22
Appendix A. Menu ..................................................................................................... 23 Appendix B. Bulletin Board ........................................................................................ 24 Appendix C. Evaluation Form Postcard ..................................................................... 25 Appendix D. Recipe for Success Journal ................................................................... 26 Appendix E. Save the Date Mailer ............................................................................. 28 Appendix F. Name Tag .............................................................................................. 29 Appendix G: Signage................................................................................................. 30 Appendix H. Schedule of Events ............................................................................... 31 Appendix I. Neighborhood Map Example................................................................... 32 Appendix J. Marketing Timeline ................................................................................. 33 Appendix K. Budget ................................................................................................... 33
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INTRODUCTION
WORLDWIDE ERC® MISSION & VISION
To empower global workforce professionals to enhance their partnerships,
skills, knowledge, productivity, business strategy, talent management,
profitability, and career potential; and to build upon Worldwide ERC®’s
reputation as the preeminent organization to bring workforce mobility
expertise and global reach to its members and to employers around the
world.
PURPOSE OF WORLDWIDE ERC®
Worldwide ERC® is the workforce mobility association for professionals
who oversee, manage, or support U.S. domestic and international
employee transfer.
As a membership association, Worldwide ERC® provides a wealth of
products and services that contribute to the success of our members. The
organization provides exclusive access to robust and constantly refreshed
information, valuable networking and benchmarking opportunities and
tools for career success in this constantly changing industry.
PURPOSE OF EVENT
Every year, Worldwide ERC® executes the three-day Worldwide ERC®
Global Workforce Symposium where leaders in global workforce mobility
can network, strategize and share ideas for thriving in the global
marketplace. The event serves to provide outstanding educational
sessions, an opportunity to engage with dynamic speakers, an
environment in which to explore new products and services, and a
networking opportunity to benchmark with fellow peers.
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OBJECTIVES
Create a sense of common community and engagement among
attendees that will increase attendance in the upcoming years
Increase attendance at the 2010 Global Workforce Symposium by 10%
among corporate attendance
Maintain seven sponsors and 100 exhibitors
INSIGHTS
INDUSTRY LANDSCAPE
The current economy has significantly impacted domestic employee
relocation in the U.S. In Particular, due to the fall in the real estate industry,
many employees and their families are now reluctant to relocate to other
parts of the country. Plunging home value has exacerbated this problem
and subsequently, employers are finding it more expensive and difficult to
persuade employees to take on assignments in other locations.
Worldwide ERC® 2007 transfer volume and cost survey indicates that
71% of transferred employees were reluctant to do so due to the
depressed housing market. Worldwide ERC® 2009 benchmarking study
cites spouse reluctance to leave his/her job as a major reason for
transferees’ reluctance to move.
Current statistics in U.S. domestic employee relocation
On the average, 800,000 household moves related to job transfers
$24 billion spent annually on corporate relocation
$16 billion on relocation by Worldwide ERC® member corporations
$16.3 million average each company spends yearly on relocation
On average, Worldwide ERC® member companies transfer 381,000
people domestically every year
450,000 employer assisted relocation moves per year
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1/3 of the 381,000 transfers are new hires
2/3 of the transfers are current employees
Approximately 45% are homeowners and 55% are renters
Cost of U.S. Domestic Transfers
Current employee homeowner: $76,600
New hire homeowner: $61,929
Current employee renter: $22,112
New hire renter: $18,355
International Relocation
From the employer strategic perspective, top corporate reasons for
global mobility of their workforce include:
Filling local skills gap
Transfer of knowledge
Career development
Developing global competencies
STRENGTHS
Worldwide ERC® is the preeminent institution in the employee relocation
industry both domestic and global. They offer member organizations a
unique platform to network and to gain knowledge in contemporary issues,
trends, and best practices in the industry through research, training, and
education.
The employee relocation industry is crucial to the U.S. economy as
corporate employee relocation is a $24 billion industry, Worldwide ERC®
member companies account for $16 billion annual employee relocation
spending.
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Worldwide ERC® has a strong membership base boasting approximately
12,000 members worldwide; 1,600 corporations, 10,000 service industry
members. Members come from a large swath of the industry; corporations,
destination service providers, global mobility specialists, HR managers,
real estate agents, accommodation, and cultural training providers.
WEAKNESS
An industry weakness that weighs heavily is the housing market. The
housing market to the industry renders companies vulnerable to the
fluctuations of the economy particularly the real estate market. The real
estate slump affects employee relocation programs around the country;
approximately 45% of annual transferees of member companies are
homeowners.
Another weakness in the industry is that there is inadequate intercultural
training for employees and families in global relocation programs. The
disconnect between policies on cross-cultural training and actual practices
as per the GMAC Global Relocation survey show that 8 out of 10
companies consider cultural training very important, yet only a quarter of
those companies make cultural training mandatory for international
assignments.
OPPORTUNITY
Given the current volatility of the economy, there is no better time for
corporations to reassess their employee relocation policies and programs
to match their local and global business objectives. There is a subsequent
increasing number of companies trending towards more efficient and
leaner approaches including an emphasis on controlling costs. Employers
are relocating only when absolutely necessary for meeting corporate
objectives.
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To minimize assignment failure, more companies are increasingly
employing international adaptability assessment to screen employees for
global assignments.
THREATS
Employees are reluctant to relocate due to depressed real estate
economy, and more companies are reporting employee rejection of
relocation offers due to housing related concerns. Assignment refusals are
also due to cultural and family concerns.
Also a threat to the industry is the strict regulatory environment in global
workforce mobility. Other externalities such as global health epidemics
pose a threat.
WORLDWIDE ERC® EVENT AUDIENCE PROFILE
Demographic: ERC’s primary audience is made up of 30-60 year-old
men and women with a dominant percentage in the 40-50 year-old
age category. Sixty percent of ERC’s member are females ranging in
age from 30-50 years old and are considered female baby
boomers. A majority of the members are middle managers and the
decision makers at their company.
Geographic: Among ERC’s 12,000 members, 11,000 are located in
the US, 500 in Asia Pacific, and 500 in Europe. Members in the
United States are spread out everywhere, with large membership in
the Northeast, Texas and California.
Economic: This group makes most of the money-making decisions
in their households and is expected to spend close to a trillion dollars
on goods and services this year. In particular, Women's decision-
making authority has grown in part because more households are
headed by women -- 27% at last count, a fourfold increase since
1950. Their buying power has grown, too. In the past three decades,
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men's median income has barely budged -- up just 0.6% -- while
women's has soared 63%. Specifically, 75% of women with the title
of vice-president or higher at Fortune 500 companies out earn their
husbands, bringing home on average 68% of household income. In
total, some 30% of working women out earn their husbands.
Attitude: This group is described as assertive, results-oriented and
affluent. This group likes being part of a group, being socially
connected, and feels that family and nurturing friendships are
important for their well-being. In particular, female boomers are
educated, seek immediate gratification and live longer than their male
counterparts. They also like value and customization, and seek
immediate gratification and achievement. This female crowd has
changed the expectations between work and family life, and make up
close to half of the workforce today. For these reasons, this group
works hard to balance work, while taking care of their children and
their parents. This group is also experiencing menopause, which can
lead to irritability, anxiety, fatigue, tension, mood swings, lack of
motivation, insomnia and many more emotional feelings; depression
is another symptom of menopause and is quite common in this age
group.
Behavior: Baby boomers are a loyal bunch. Once you establish a
relationship and provide guidance, products and services they need
in a compassionate manner, referrals are common. In particular,
female consumers of all ages make more than 80% of discretionary
purchases. Females in this group also research more extensively
and are less likely to be influenced by ads. As a whole, more than
60% of boomers, both men and women, are avid consumers of social
media, according to Forrester Research. According to Facebook,
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since September 2008, the number of women over 55 on the site has
tripled and makes up the social network's fastest-growing age group.
WORLDWIDE ERC® STAKEHOLDERS
WORLDWIDE ERC® MEMBER COMMUNICATION PLAN
Worldwide ERC® currently utilizes a variety of communication channels to
communicate with their vast audience. These channels include:
Worldwide ERC® website
Four company publications
Mobility Magazine
Monthly member e-newsletters: Express, Grassroots Netnews
Twice monthly e-newsletter Globility
Unlimited e-mail outreach
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Social media platforms:
Community Blog
Online Discussion boards
Annual Company Events: These events offer members the
opportunity to gain knowledge, build business, strategize, and
exchange ideas for thriving in the challenging global
marketplace. Worldwide ERC® offers the following events:
Spring conference: National Relocation Conference
Fall conference: Global Workforce Symposium
CREATING THE EXPERIENCE
T-H-E-M-E
Theme: “Building a Community Neighborhood; the Worldwide ERC®
Neighborhood. Regardless of where you hail from, big city or small
town, the desire for a sense of community is universal! Ways in which
we’ll create this sense of community include:
Name Tags: Color coded name tags based on the five regions
of the country. Name tags will also feature neighbors’ city and
state.
Community Bulletin Boards: Each day, bulletin boards
placed throughout the event featuring a question about issues
that both affect the community as a whole as well as individual
neighbors. Neighbors will be encouraged to “post” responses
on color coded post-its or note cards. The same question will
be posted on Facebook and LinkedIn groups, allowing those
who are unable to attend to participate via social media
outlets. Additionally, there will be several Worldwide ERC®
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bulletin boards that simply feature community news items for
neighbors.
Evaluations: Post cards with event feedback questions will be
created instead of traditional evaluation forms. Neighbors will
be able to “mail” their post cards by placing them in a Worldwide
ERC® “mail box” at the registration area or by taking them
home and actually mailing them back at their leisure.
Theme Concept:
Harmonize impressions with positive cues: All Town Hall and
sessions are welcoming, comfortable, and even cozy. Neighbors get
to know each other at networking activities. The Welcome Wagon is
always upbeat and engaging and all staff is actively participating in
their themed roles. Providing enough networking opportunities to
ensure neighborhood integration, thus eliminating existing cliques.
Ensure that all “neighbors” feel welcome before, during, and after the
event. Social media tools (LinkedIn & Facebook) will be used to
Attendees Neighbors
Exhibit Hall Neighborhood
ERC Staff Welcome Wagon
Floor Plan Map
First Timers New Neighbors
General Sessions Town Hall Meetings
Breakout Sessions City Council
Networking Sessions Neighborhood block party
Evaluations Forms Post cards
Evaluation box Mail box
Event signage Street signs
Check-in Moving in
Exhibitors/Aisles Neighborhood shops and
Where business happens Main Street
Final Night Event Cookout at the ERC park
Plan Theme Concept
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engage registrants before and after the event making them feel
welcomed, remembered, and appreciated.
Eliminate negative cues: Eliminate cues that would make anyone
feel out of place or unwelcome i.e. extra emphasis places on first
timers.
Mix in Memorabilia: Upon check in attendees will receive their
choice of a cookbook focused on recipes from different regions
across the country. The Worldwide ERC® staff will also be asked to
submit their favorite family recipe and have bound together or
inserted in the welcome packets. In an effort to mix in memorabilia,
neighbors will receive their choice of two different cookbooks rather
than traditional gift items such as water bottles and key-
chains. Cookbooks can be purchased through Barnes & Noble for
approximately $5-$10 each. Autographed memorabilia from food
network that will be raffled at the closing cookout.
Upon arriving, Neighbors will also receive “Recipe for Success” spiral
bound blank notebooks allowing them to take notes and jot down
ideas at the Town Hall Meetings and Networking sessions. A sample
“Recipe for Success” journal is included in this proposal.
Engage all Five Senses:
Touch: All Worldwide ERC® staff members will be required to
shake each Neighbors hands upon check in “moving into the
neighborhood”.
Sight: All onsite signage, sessions and meal events will be
decorated and created with the neighborhood theme in mind i.e.
session signage will look like street signs. Additionally, all event
materials (digital and print) such as marketing brochures, Save
the Date cards, e-mail communications and social media outlets
will be integrated to feature characteristics of the neighborhood
theme.
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Photos will be taken throughout the three day event and put into
a power point show for the final night dinner. Photos will also be
added at the end of each day to the Facebook and LinkedIn
groups.
Taste & Smell: All meal events will feature “comfort foods”
reminiscent of neighborhood potluck dinners, BBQs and the like.
Snack breaks will feature popcorn, ice cream, Rice Krispy
Treats, lemonade, milk and other family favorites. Complete
menu recommendations are included in this proposal. Ideas for
inspiration can also be found at: www.teriskitchen.com.
Sound: Theme Song. Before all Town Hall and sessions, a
portion of a theme song such as “Pink Houses” (by John Cougar
Mellencamp) or “Homeward Bound” (by Simon and Garfunkel)
will be played instead of announcements or bell ringers, alerting
neighbors of the start of sessions.
4E’S: ENTERTAINMENT, EDUCATION, ESCAPIST, ESTHETICS
Entertainment: We will be staging an “All-American” Neighborhood.
The exhibit hall real estate will be used to create a live, closed-knit
community. The Neighbors (attendees) will be welcomed by the
welcome wagon (internal Worldwide ERC® staff) upon registration
and given a town map (floor plan), as they meet their new
neighborhood and neighbors. Exhibit aisles will be designed as
streets/sidewalks accompanied by street signs, directive maps, park
benches, and recyclable trash bins. Community theme song will be
introduced and event will end in a communal neighborhood
cookout/picnic with potluck food and live chefs for entertainment.
This closing cookout will provide plenty of time for new neighbor
networking opportunities!
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Education: Neighbors (attendees) will be introduced to their new
neighborhood and encouraged to meet new neighbors. Neighbors
can find more information at the community bulletin board, which
provides information about the Worldwide ERC®
neighborhood/community breakdown, company news, opportunities
and a feedback drop box. (here is our opportunity to provide/explain
the basis for Worldwide ERC® neighborhood theme and really
connect with attendees!- put close to entrance so attendees can
immediately educate themselves about the event and know what to
expect).
Other educational opportunities will be found at “town hall” meetings,
including educational and development sessions, roundtable
sessions and keynote speakers. Educational sessions will uphold
the theme and be given topic/neighborhood related titles.
Escapist: The second attendees walk through the door and put on
their nametags they become a part of the new community.
Essentially, they will be playing the role of a newcomer in a
neighborhood and need to familiarize themselves with the new
surroundings. This is their opportunity to immerse, explore, and
acquaint themselves with a new, exciting community.
Esthetic: The event will mirror that of a bustling community with
street ways, sidewalks, city benches, town halls, potluck picnics, and
a diverse group of neighbors. This authentic environment will make
attendees (passively) feel like they’re strolling through a new
community.
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WOW: SIGNATURE MOMENT
The event’s signature moment will take place at the closing neighborhood
cookout on the Thursday night of the conference. This closing cookout
will take the shape of a traditional community barbecue where all
neighbors can have the opportunity to meet and network, while enjoying
music, potluck-style food, plenty of refreshments, and participate in trivia
games for prizes. The dining hall will be transformed into a local public
park equipped with picnic-style furniture and décor. This neighborhood
picnic will provide a casual, relaxed and engaging dining experience for all
neighbors. Post-dinner trivia game centered on Workforce Mobility topics.
Can be used a conference review session where each table competes.
Suggested Picnic Menu
Barbecue chicken
Hot dogs and hamburgers
Veggie Pasta Salad
Regular tossed salad
Potato Salad
Corn on the cob
Bread
Pop corn
Rice Crispy treats
Novelty Ice Cream bars
Lemonade
Iced tea
Beer
Suggested ideas and props to include:
Refreshments in coolers
Picnic baskets at every table with bread and butter
Furniture covered in picnic table coverings
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Community benches
Fresh flowers
Tent/canopy
VALUE PROPOSITION
Worldwide ERC® Global Workforce Symposium provides a sense of
community by cultivating personal and business relationships that
empower and educate global workforce professionals to thrive and adapt
in a constantly changing industry at a competitive price.
4Ps: PRODUCT, PLACE, PRICE, PROMOTION
Product: The 2010 Worldwide ERC® Global Workforce Symposium.
The leaders in global workforce mobility will be networking,
strategizing and sharing ideas for thriving in the global marketplace.
Providing members with networking and education opportunities is a
critical element to the events success.
Place: Seattle, Washington
Price:
Worldwide ERC® Members $1,095 $1,195 $1,295
Non-Worldwide ERC® Members $1,295 $1,395 $1,495
Conference Guest Package $195 $195 $225
Global Mobility Specialist (GMS™)Training:
Single modules, each $450 $450 $450
Package of all three modules $1,195 $1,195 $1,195
Promotion: To promote the event, Worldwide ERC® will engage
members before, and after the event. Worldwide ERC® will use the
following channels to integrate all marketing and communications
efforts:
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Web site: Starting in June 2010 ERC will promote the event on
the main page of their website. They will also launch the event
page, so that members can register and learn more about the
event.
Newsletters (print and electronic): Worldwide ERC® will
feature updates on the event through their company
publications; Mobility Magazine, Express, Grassroots Netnews,
and the e-newsletter Globilty.
Direct mail: Direct mail will be the first step in promoting the
event. ERC will send a "Save the Date" direct mail to their
members the first week of June 2010.
Word-of-mouth: Previous attendees will hopefully encourage
their colleagues and new members to attend the event.
Social media (LinkedIn & Facebook): A LinkedIn and Facebook
group for the event will be created so that members who have
registered and are attending the event the event can see who is
going and start discussions about the event.
Email: Weekly announcements and updates about the event
will be sent to potential attendees through email blasts. Monthly
surveys will be sent to those who registered to identify the
sessions that they are interested in attending as well as topics
for corporate attendees.
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OUTCOMES
EVALUATION SCORECARD
Scorecard evaluation based off of evaluation card feedback
The purpose of the scorecard is to identify strengths and weaknesses
that will assist with future Symposiums
Town Hall 20 Yes 1320 Yes 1365 Yes 1350
Break Out
Sessions 30 No 10 No 1 No 5
Welcome
Reception 20 Somewhat 45 Maybe 9 Somewhat 20
Closing
Reception 385 Total 1375 Total 1375 Total 1375
Training 20
Gifts 300
Food 110
Location 90
Net-
working 280
Outreach 100
Activities 20
Total 1375
*SAMPLE* SCORECARD MATRIX
Of approximately 1400 attendees, 1375 responded (for the purpose of our *sample* scorecard).
What was the best part of
Symposium?
Were the Town Hall Meetings
Informative?
Will you attend the Sympoium
next year?
Did you leave with at least one
big idea?
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EVALUATION SCORECARD RESULTS
Best part of the Symposium *Sample Score*
Informative Town Hall Meetings *Sample Score*
0
50
100
150
200
250
300
350
400
Break O
ut Sessions
Welcom
e Reception
Closing Reception
Training
Gifts
Food
Location
Net-w
orking
Outreach
Activities
# P
art
icip
ati
ng
Att
en
dees
Score Category
96%
1% 3%
Yes
No
Somewhat
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EVALUATION SCORECARD RESULTS
Projected Attendance for Next Year *Sample Score*
Projected Attendance for Next Year *Sample Score*
99%
0% 1%
Yes
No
Maybe
99%
0% 1%
Yes
No
Somewhat
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MEASUREMENT
By establishing quantifiable objectives for the event, for internal strategy
purposes, Worldwide ERC® will be able to utilize baseline data such as
current registrants, sponsors and exhibitors to establish a strategy,
implement the strategy, and measure outcomes of the strategy. By
instituting a comprehensive communication and marketing strategy,
executing an event which engages attendees and provides value to
members, and creating an evaluation scorecard, Worldwide ERC® will be
able to align outcomes with initial goals to measure the success of the
objectives established.
BUDGET
The full budget can be reviewed under Appendix K. Below is an overview
of the total income, total expenses, and subsequent revenue. The
anticipated revenue match almost exactly to the budget outline provided
by the client. Numbers and sections were altered to comply with the Event
Concept. The majority of budgetary changes occurred with items such as
gifts and food/refreshments.
Total Income: $1,375,550
Total Expenses: $1,108,400
Revenue: $267,150
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APPENDIX Appendix A. Menu: 23
Appendix B. Bulletin Board: 24
Appendix C. Evaluation Form Postcard: 25
Appendix D. Recipe for Success Journal: 26
Appendix D. Recipe for Success Journal: 27
Appendix E. Save the Date Mailer: 27
Appendix F. Name Tag: 29
Appendix G: Signage: 30
Appendix H. Schedule of Events: 31
Appendix I. Neighborhood Map Example: 32
Appendix J. Marketing Timeline: 33
Appendix K. Budget: 34
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Appendix A. Menu
Wednesday Thursday Thursday Thursday
New Professionals Block Party &
Opening Block Party Morning Coffee Symposium Luncheon Afternoon Block Party
Rice Krispies Treats Coffee Fajita Buffet Rice Krispies Treats
Cracker Jacks Milk/Chocolate Milk Cracker Jacks
Erin's Gourmet Popcorn Bakery Selection Erin's Gourmet Popcorn
Fresh Whole Fruit Fresh Whole Fruit
Fresh Carrots and Celery Fresh Carrots and Celery
Novelty Ice Cream Bars Novelty Ice Cream Bars
Apple Cider Oreo Cookies
Lemonade Apple Cider
Milk/Chocolate Milk Lemonade
Seattle-Style Tapas Station Milk/Chocolate Milk
Mashed Sweet Potatoes
Mashed Potatoes
Cider Coleslaw
Traditional Coleslaw
Friday Friday Friday
Morning Coffee Morning Block Party Box Lunches
Coffee Rice Krispies Treats Selection of sandwiches
Milk/Chocolate Milk Pudding Cups Side Salad
Bakery Selection Mini Muffins Potatoe Chips
Fresh Whole Fruit Mini Babybel Cheese
Apple Cider Fresh Fruit
Lemonade Chocolate Chip Cookie
Milk/Chocolate Milk
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Appendix B. Bulletin Board
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Appendix C. Evaluation Form Postcard
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Appendix D. Recipe for Success Journal
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Appendix E. Save the Date Mailer
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Appendix F. Name Tag
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Appendix G: Signage
REGISTRATION ROAD
WORLDWIDE ERC
GENERAL SESSION LANE
WORLDWIDE ERC
MINGLE CIRCLE
WORLDWIDE ERC
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Appendix H. Schedule of Events
Time Session Location
7:00 a.m. – 9:00 p.m. Symposium
Registration/Informatio
n Desk
South Lobby
8:00 a.m. – 4:00 p.m. GMS Training Module 3
– The Intercultural
Challenge
TBD
2:00 p.m. – 5:00 p.m. Introduction to the
NEW BMA Report
TBD
2:00 p.m. – 5:00 p.m. Corporate
Benchmarking
Workshop
TBD
6:00 p.m. – 9:00 p.m. New Professionals
Block Party
South Lobby
7:00 p.m. – 10:00 p.m. Opening Block Party
and Exhibit Program
4BC
Wednesday, October 27, 2010
Time Session Location
7:00 a.m. – 6:00 p.m. Symposium
Registration/Informatio
n Desk
South Lobby
10:00 – 10:30 a.m. Morning Coffee South Lobby
10:30 a.m. – 4:30 p.m. (separate registration) TBD
City Council Meeting
Breakout 1
Breakout 2
Breakout 3
12:00 p.m. – 1:15 p.m. Symposium Luncheon TBD
City Council Meeting
(Education Sessions)
Breakout 1
Breakout 2
Breakout 3
3:00 p.m. – 3:30 p.m. Afternoon Block Party South Lobby
City Council Meeting
(Education
Development
Sessions)
Breakout 1
Breakout 2
Breakout 3
4:30 p.m. – 6:30 p.m. Block Party at the ERC
Park* *Signature
Moment
4BC
Thursday, October 28, 2010
3:30 p.m. – 4:30 p.m. 2AB, 3AB, and 602-620
10:30 a.m. – 12:00 p.m. 2AB, 3AB, and 602-620
1:30 p.m. – 3:00 p.m. 2AB, 3AB, and 602-620
Time Session Location
7:00 a.m. – 8:00 a.m. Walk for the Workforce
Mobility Foundation
TBD
8:00 a.m. – 4:00 p.m. Symposium
Registration/Informatio
n Desk
South Lobby
8:30 a.m. – 9:00 a.m. Morning Coffee South Lobby
City Council Meeting
(Education Sessions)
Breakout 1
Breakout 2
Breakout 3
10:30 – 11:15 a.m. Morning Block Party South Lobby
11:15 a.m. – 12:30 p.m. Town Hall Meeting 4A
12:30 p.m. – 2:15 p.m. Lunch in Exhibit Hall 4BC
City Council Meeting
(Education Sessions)
Breakout 1
Breakout 2
Breakout 3
4:15 p.m. – 5:30 p.m. Closing Town Hall
Meeting
4A
Friday, October 29, 2010
9:00 a.m. – 10:30 a.m. 2AB, 3AB, and 602-620
2:30 p.m. – 4:00 p.m. 2AB, 3AB, and 602-620
32 Event Concept: Worldwide ERC® July 2009
E 2
Experience EventsE 2
Experience Events
Appendix I. Neighborhood Map Example
33 Event Concept: Worldwide ERC® July 2009
E 2
Experience EventsE 2
Experience Events
Appendix J. Marketing Timeline 3
-Ju
n
“Save the Date”
Direct Mail
6-J
ul
Weekly outreach
to potential
attendees
3-A
ug
Weekly outreach
to potential
attendees
7-S
ep
Weekly outreach
to potential
attendees
5-O
ct
Weekly outreach
to potential
attendees
2-N
ov
Thank you email
sent to attendees
7-J
un
“Save the Date”
7-J
ul
Survey sent to
registered
attendees
4-A
ug
Survey sent to
registered
attendees
8-S
ep
Survey sent to
registered
attendees
6-O
ct
Survey sent to
registered
attendees
15-J
un
Weekly outreach
to potential
attendees
13-J
ul
Weekly outreach
to potential
attendees
10-A
ug
Weekly outreach
to potential
attendees
14-S
ep
Weekly outreach
to potential
attendees
12-O
ct
Weekly outreach
to potential
attendees
17-J
un
Facebook and
LinkedIn event
groups launched
14-J
ul
Survey sent to
registered
attendees
11-A
ug
Survey sent to
registered
attendees
21-S
ep
Weekly outreach
to potential
attendees
19-O
ct
Weekly outreach
to potential
attendees
22-J
un
Weekly outreach
to potential
attendees
15-J
ul
Mail event
brochure to
members
17-A
ug
Weekly outreach
to potential
attendees
22-S
ep
Survey sent to
registered
attendees
20-O
ct
Survey sent to
registered
attendees
23-J
un
Survey sent to
registered
attendees
20-J
ul
Weekly outreach
to potential
attendees
24-A
ug
Weekly outreach
to potential
attendees
28-S
ep
Weekly outreach
to potential
attendees
27-O
ct
Evaluations given
to attendees at
event to drop off in
“mailbox”
29-J
un
Weekly outreach
to potential
attendees
27-J
ul
Weekly outreach
to potential
attendees
25-A
ug
Survey sent to
registered
attendees
29-O
ct
"Man on the
Street Interviews"
on last day of
event:post on
website, Facebook
& LinkedIn pages
28-J
ul
Survey sent to
registered
attendees
31-A
ug
Weekly outreach
to potential
attendees
OCTOBER NOVEMBER
2010 Marketing Timeline
JUNE JULY AUGUST SEPTEMBER
34 Event Concept: Worldwide ERC® July 2009
E 2
Experience EventsE 2
Experience Events
Appendix K. Budget
Income Assumptions Staff Expenses
Registrants 830,000 Salary 350,000
Sponsorships 250,800 Travel 11,000
Exhibits 294,750 Rooms 15,000
Total 1,375,550 Consultant 20,000
Print Collateral Total 396,000
Event Program 20,000
Program Preview 15,000 Travel 2,500
Direct Mail 1,500 Rooms 5,000
Labels 500 Conference Rooms 2,000
Name Tags 2,000 Total 9,500
Other 5,000
Total 44,000 Travel 10,000
Shipping & Postage Rooms 7,000
Shipping 27,000 Other 50,000
Postage 15,000 Total 67,000
Total 42,000 Miscellaneous Expenses
Aesthetics Photographer 2,000
Presentation 2,500 Office Supplies 500
Registration 3,000 Entertainment 500
General 1,000 Bank Charges 25,000
Exhibit Hall 15,000 Exhibit Charges 15,000
Sinage 5,500 Security 5,000
Event Maps 500 Evaluation 500
Bulletin Board 500 Insurance 15,000
WOW 10,000 Total 63,500
Total 38,000
Technology Recipe Success Journal 2,400
Cyber 14,000 Gifts 14,000
Telephone 2,000 Raffle 3,000
Computer/Printer 9,000 Total 19,400
AV 149,000
Electric 5,000 Total Income 1,375,550
Total 179,000 Total Expenses 1,108,400
Food & Beverage Revenue 267,150
Coffee & Beverage 20,000
Opening Reception 60,000
Breakfast 50,000
Lunch 50,000
WOW 70,000
Total 250,000
2010 Global Workforce Sympsium
Estimated Budget
Totals
Memorabilia & Gifts
Speaker Expenses
Committee Expenses