World's Fair Use Day: Aufderheide on Best Practices

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COPYRIGHT & FAIR USE: BEST PRACTICES Pat Aufderheide Center for Social Media American University

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The Best Practices in Fair Use model has changed industry practice, expanded the creativity of communities of practice, and made clear that fair use is not a murky part of US copyright law but a vibrant, useable and essential balancing feature to copyright ownership.

Transcript of World's Fair Use Day: Aufderheide on Best Practices

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COPYRIGHT & FAIR USE:

BEST PRACTICES

Pat Aufderheide Center for Social Media American University

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THE PURPOSE OF

COPYRIGHT

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ONE PURPOSE:

TO PROMOTE THE CREATION OF CULTURE

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By:

•Rewarding creators with limited monopoly

• Encouraging new makers to use existing culture

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WHY BALANCE?

• All culture createdAll culture createdon existing culture on existing culture (we used to know that)(we used to know that)

• The First Amendment The First Amendment (no censorship)(no censorship)

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“Standing on the shoulders of

giants.”

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HOW WE FORGOT BALANCE:• Copyright term

extension

• Default copyright

• Punishing penalties (statutory damages)

• Large content holders’ aggressive tactics

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The Escape Hatch!FAIR USE:

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FAIRFAIR USEUSE •Legal, unauthorized use of Legal, unauthorized use of copyrighted material—under some copyrighted material—under some circumstancescircumstances

•FlexibleFlexible

•BroadBroad

•AdaptableAdaptable

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INDIVIDUALS FEAR…

• Will I get it wrong?

• Will I get sued? $125K+ per infringement!!)

• Will my boss/librarian/client get angry?

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BEST PRACTICES

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EDUCATION• Knowledge of the law

• Awareness of problem

• Define interpretation of fair use

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COMMUNITIES DEFINE FAIR USE FOR THEMSELVES

• Documentary filmmakers

• Film scholars

• Media literacy teachers

• More

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STORIES UNTOLD STORIES UNTOLD

Creative Creative consequences consequences of the rights of the rights clearance clearance culture for culture for documentary documentary filmmakersfilmmakers

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DOCUMENTARYFILMMAKERS

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RESULTS• Broadcasters program films

• Cablecasters program films

• Filmmakers develop new kinds of projects

• Television/web companies expand their plans

• All insurers of errors and omissions insurance now accept fair use claims

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ENGLISH TEACHERS

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MEDIA LITERACY CATEGORIES

• Classroom teaching

• Producing texts

• Publishing texts online/print

• Student projects

• Students posting/publishing their work

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RESULTS• Teachers share syllabi, curriculum

• Work is published using the code

• School districts adopt code

• Code used for national student contests

• Other teachers want to know how they can employ fair use

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ONLINE VIDEO

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ONLINE VIDEO CODE• Comment/critique

• Illustration/example

• Accidentally/incidentally

• Preserve/recall

• Discuss

• Collage (Remix)

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RESULTS

• Google funds video on the Code

• Plethora of YouTube “citations”

• Continuing stream of users to website

• Use in K-12, film schools, contests

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OTHER COMMUNITIES AND CODES

• OpenCourseWare

• Archivists

• Film/media scholars

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COMING SOON!

•Librarians

•Poets

•Communications scholars

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CHALLENGES TO COME

• Extending the model (music, literature)

• Publicizing the model

• DMCA issues

• International congruence

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CORE CONCEPT

People can act together to make fair use more useable

Or…..

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PRACTICE MAKES

PRACTICE

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Please feel free to share this presentation in its entirety. For excerpting, kindly employ the principles of fair use.

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CONTACT INFO

Pat Aufderheide Center for Social MediaSchool of Communication American University Washington, DC [email protected]