INTRODUCTIONINAMULHAQSHAHBAZ KHANMUHAMMAD ILYAS

WORLDCALL TELECOM LTD

Brand elements

BRAND NAME: - WORLD CALL SLOGAN:-The slogan is “RAHO CONNECT DUNIYA SEY”

INTRODUCTION OF COMPANY

• World Call Telecom Limited (WTL), an Oman Telecommunications Company (Omantel), is the most reliable and unique telecom and multimedia service provider in Pakistan.

• WorldCall Telecom Limited being pioneers in a number of telecommunication solutions in Pakistan persists to raise the bar.

Products & Services offered in Pakistan

• World Call wireless broadband

• World Call Cable Broadband

• World Call digital TV

• World Call Cable TV

• World Call Video on demand

• World Call wireless phone

Product and services

• Now world call Introducing mobile services and the sim they have introduced service which include different packages.

• 100 free minutes to Dubai, NewZealand, South Africa and Italy

• Ringtones• Cheapest telephone calls• Cheapest sms bundles (daily, weekly and

monthly)• Video conferencing • 3g internet facility

PRICE

• The company is offering a sim with its own brand name called “World Call” and the price of the sim is 150 in which it has different features.

Download speed

Estimated Upload speedOld Price New price

512Kbps256Kbps

Rs. 1,100 Rs. 700

1Mbps512Kbps

Rs. 1,400 Rs. 1,000

2Mbps1Mbps

Rs. 5,100 Rs. 1,500

4Mbps2Mbps

N/A Rs. 2,000

6Mbps 3Mbps N/A Rs. 4,000

8Mbps4Mbps

N/A Rs. 6,000

10Mbps 5Mbps N/A Rs. 8,000

PLACE

• The company will provide services from headquarter which is in Clifton or from world call internet service or from world call customer center as world have not open any new franchise of mobile service.

PROMOTION

• Since the company is one of the famous brand and they are already well established and they will promote their mobile service through advertisement and they attract customers through promotions and they will promote through newspaper, magazines and advertisements, through famous websites like face book, yahoo and Google , universities and colleges campaign and on billboard also give awareness to the new mobile service which they have not done before and whoever will buy their sim there speed of internet will be double..

Competitors Analysis

• Major competitors of WorldCall includes:

• Telenor

• Ufone

• Mobilink

• Zong

• Warid

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