World2 Buffalo09
description
Transcript of World2 Buffalo09
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Service Measures
On-Brand ServiceOn-Brand Marketing
Financial Measures
Balanced Scorecard–Reinforce the Brand
Live the Brand!
©2005 EverythingCU.com and Denise Wymore
BRINGING YOUR CU INTO
WORLD 2.0Tri-District Chptr
CU Assoc of NYMorriss Partee
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WE ARE MORE
NEEDED AND
RELEVANT
THAN EVER
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HOW IGOT HERE
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HOW YOUGOT HERE
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SOCIALMEDIA
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COMMUNITYENGAGEMENT
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WEB 1.0
STATIC PAGES
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WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE
COMMUNICATE, SHARE AND/OR INTERACT
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SOCIAL MEDIA/NETWORKING SITES
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WORLD 2.0:I can get
• ANY information about• ANYthing, ANY place,
ANY one, or ANY businessat ANY TIME.
(oh, and I can’t get lost, either)
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Time for a magic trick
46645
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GOOD NEWS!Now is our time to shine
• Democratically controlled• Open, honest• Authentic• Local• A solid deal!
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Social Media/Networking
Morriss ParteeChief Experience Officer
EverythingCU.com
[email protected]·535·0621
http://everythingcu.wordpress.comFriend me on Facebook, Twitter, LinkedInToday’s slides will be on Slideshare.net
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100 YEARS AGO
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What never worked for us
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Word of Mouth
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Countries by Population
1. China 1,300 m2. India 1,100 m3. United States 305 m4. MySpace 245 m5. Indonesia 228 m
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Countries by Population
9. Russia 141 m10. Japan 127 m11. Mexico 106 m12. Facebook 100 m13. Phillipines 90 m
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Facebook Members
0
25
50
75
100
Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08Members
52 million
Founded
1 mil
HighSchools
Regions
CoverFast Company
100 million
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56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment.
-Cone Business Study, Sept. 2008
http://www.coneinc.com/content1182
*60% of Americans currently use social media.
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craigslist
SOCIAL MEDIA IS NOT A MARKETING THANGIT’S EVERYONE’S THANG
BLOCKED? WTF?
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What should I do now?
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CU social media case studiesVancity CU, Vancouver, Change EverythingCommon Wealth CU, Alberta, Young & FreeVerity CU, Seattle, We are V blogUFirst FCU, Albany, The BoardcastTDECU, Houston, Y&F TexasMembers CU, NC, What are you saving for?Carolina Postal CU, NC, I love my hooptyCommunity Choice CU, Des Moines, The Bills
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Results:
$179,000 in unpaid traditional media coverage
2,000,000+ impressions
2,736 new Y&F accounts$3,982,000 deposits into Y&F accounts
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What it is: Community blog to make Vancouver and BC a better place to live
Results: Featured coverage in local media, including TV and newspaper
Increased loyalty among members
Reinforces triple-bottom line of the CU
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New members joining Verity CU cite their
blog as the reason three times
more frequently than
direct mail.
Shari StormVP Marketing
Verity CUSeattle WA
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MemberNote
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MemberNote29% 41-5528% 25-4023% 56+
11% 18-24
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TIME TO JUMP IN!
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Join/Participate in
YOUR
online community:
www.EverythingCU.com
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Social Media/Networking
Morriss ParteeChief Experience Officer
EverythingCU.com
[email protected]·535·0621
http://everythingcu.wordpress.comFriend me on Facebook, Twitter, LinkedInToday’s slides will be on Slideshare.net