World Newspaper Congress 11: Session Opportunities, Urs Gossweiler
Transcript of World Newspaper Congress 11: Session Opportunities, Urs Gossweiler
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63rd WORLD NEWSPAPER CONGRESS
Session: Opportunities Speaker: Urs Gossweiler
Vienna, Reed Messe Wien
Mark your calendar
64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM
www.wan-ifra.org/kiev2012
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63. Weltkongress der Zeitungen / 18. World Editors Forum12. bis 15. Oktober 2011
Taking publishingto the next levelUrs Gossweiler, Verleger in vierter Generation
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Exklusiv lokal
Mikrokosmos
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Globale Identität
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Globale Identität
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Globale Identität
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Globale Identität
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Globale Identität
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Globale Identität
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Globale Identität
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Globale Identität
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Globale Identität
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Globale Identität
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Lokaler Inhalt auffächern in klassische Ressorts
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Lokaler Inhalt auffächern in klassische Ressorts
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Lokaler Inhalt auffächern in klassische Ressorts
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Lokaler Inhalt auffächern in klassische Ressorts
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Lokaler Inhalt auffächern in klassische Ressorts
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Lokaler Inhalt auffächern in klassische Ressorts
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Lokaler Inhalt auffächern in klassische Ressorts
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Lokaler Inhalt auffächern in klassische Ressorts
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Lokaler Inhalt auffächern in klassische Ressorts
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Lokaler Inhalt auffächern in klassische Ressorts
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Lokaler Inhalt auffächern in klassische Ressorts
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Inhalt multimedial zur Verfügung gestellt
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Inhalt multimedial zur Verfügung gestellt
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Inhalt multimedial zur Verfügung gestellt
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Inhalt multimedial zur Verfügung gestellt
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Inhalt multimedial zur Verfügung gestellt
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Inhalt multimedial zur Verfügung gestellt
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Inhalt multimedial zur Verfügung gestellt
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Inhalt multimedial zur Verfügung gestellt
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Inhalt multimedial zur Verfügung gestellt
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Inhalt multimedial zur Verfügung gestellt
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Inhalt multimedial zur Verfügung gestellt
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Inhalt multimedial zur Verfügung gestellt
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Inhalt multimedial zur Verfügung gestellt
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Inhalt multimedial zur Verfügung gestellt
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Inhalt multimedial zur Verfügung gestellt
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Inhalt multimedial zur Verfügung gestellt
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Inhalt multimedial zur Verfügung gestellt
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iPad
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iPhone
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Web
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Printout
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VIP-Zeitung
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Mobile
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WebTV
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WebTV
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Bildergalerie
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1. Exklusive Inhalte sind die Voraussetzung um als Medium zu überleben. Auf lokaler Ebene sind diese noch finanzierbar.
2. In einem geographisch klar abgegrenzten Raum können publizistische Inhalte, Mediennutzung und Werbewirtschaft in Einklang gebracht werden.
3. Lokale Medien entwickeln die Kraft, in ihrem Gebiet den gesellschaftlichen Zusammenhalt zu stärken.
Modell Mikrozeitung: Die Vorteile
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Prototyp protestantisch…
Mikrokosmos
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Obwalden und Nidwalden
Mikrokosmos Jungfrau
… und Prototyp katholisch
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Prototyp Schweiz…
Testmarkt
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Prototyp Zürich…
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Mikrokosmen Deutschland
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Mikrokosmen Deutschland
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Mikrokosmen Deutschland
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Mikrokosmen Deutschland
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Mikrokosmen Deutschland
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Mikrokosmen Deutschland
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Mikrokosmen Deutschland
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Mikrokosmen Deutschland
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Mikrokosmen Deutschland
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Mikrokosmen Deutschland
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Mikrokosmen Deutschland
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Mikrokosmen Deutschland
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Mikrokosmen Deutschland
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Mikrokosmen Deutschland
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Mikrokosmen Deutschland
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