World Newspaper Congress 11: Session Branding, Dietmar Otti
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63 rd WORLD NEWSPAPER CONGRESS Session: Branding Title: How to capitalize a media brand Speaker: Dietmar Otti Vienna, Reed Messe Wien Mark your calendar 64 th WORLD NEWSPAPER CONGRESS 19 th WORLD EDITORS FORUM www.wan-ifra.org/kiev2012
Transcript of World Newspaper Congress 11: Session Branding, Dietmar Otti
63rd WORLD NEWSPAPER CONGRESS
Session: BrandingTitle: How to capitalize a media brandSpeaker: Dietmar Otti
Vienna, Reed Messe Wien
Mark your calendar
64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM
www.wan-ifra.org/kiev2012
How to capitalize a media brand the case “BILD Zeitung”
Dr. Dietmar Otti, Managing Director MarketingAxel Springer Media Impact
WAN-IFRA. 63rd World Newspaper Congress
! 1@≠ ;) (i) ®
newspaper in Europe.#1
Sunday newspaper in Germany. #1
newsportal in Germany.#1
most innovative media portal in Germany.#1
mobile media portal in Germany.#1
B2B
B2C
$ Volks-Produkt$ Familien-Produkt$ Aktion für Deutschland$ Kaiser-Karte$ Merchandising$ Mobile SIM cards
$paid content
$
merchandising $
BILD shop
$ gaming and travelling$
$
cell phone / gas rates
B2B
B2C
$ audience
$ cooperations
$ innovations
$ events
$ services
$print, digital, mobile,crossmedia
$
Print: 3D BILD $
User generated advertising
$ Print: XXL BILD
$
thanks for your attention.
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