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A HISTORY OF SUCCESS

December 11th, 1988, is World Jaycee Day, the 44th Anniversary of Jaycees International. On this day, Jayceesaround the globe celebrate World Jaycee Day to commemorate the formation of Jaycees International.

While celebrating this year, we should be proud of our history and of the many Jaycee successes.

Brief History of Jaycees International

1915

1916

1918

1920

1920-1944

1944-

1946

1952

1953

1955/1969

1972

1983-

1986

The first step towards the creation of the Jaycee movement was taken, when 32 young men met at the Mission Inn inSt. Louis, Missouri, on October 13, 1915, to form the "Young Men's Progressive Civic Association", with its founder,Henry Giessenbier, as President.

In August, the organization's name was changed to "Junior Citizens" and, it was at this time that the initials of "JC"

were first employed.

An affiliation with the St. Louis Chamber of Commerce developed, and the name" Junior Chamber" was adopted.

On January 21st and 22nd, the first national organization, the "United States Junior Chamber of Commerce (USJCC)",

was formed. Twenty-nine clubs around the nation were in attendance and elected Henry Giessenbier as the firstnational President.

The Jaycee movement crossed international borders and organizations were formed in many countries including,Canada. England, Mexico. New Zealand. Australia, and Colombia.

The Junior Chamber International was born in Mexico City, Mexico, on December 7th to 11th. Witnesses to the birth

of the organization were 30 delegates from North and Central America who elected the first President, Raul GarciaVidal.

In February, the first World Congresswas held in Panama City, with an attendance of 44 delegates from 16 countries.

At this time, a Constitution was drafted and. that same year, the JCIcreed was authored by Bill Brownfield.

The JCISenate was formed, through efforts by 1951 JCt President Phil Pugsley, to recognize the achievements ofoutstanding members, at the 7th World Congress in Melbourne, Australia.

The first permanent JCISecretariat was established at The United States Jaycees Headquarters building in Tulsa,Oklahoma.

The rapidly growing organization moved to its own World Headquarters on Miami Beach, Florida, U.S.Aand then in

1969 expanded to the current World Headquarters in Coral Gables, Florida, U.S.A, to commemorate the 25thAnniversary of JayceesInternational.

At the Taipei Congress, the organization's name was changed from "Junior Chamber International" to "JayceesInternational" .

Honorees were recognized at the first "The Outstanding Young Persons" (TOYP) ceremony at the 38th WorldCongressin Taipei. Taiwan.

JCIIUNICEFdeclaration signed.

World Leaders Speak Out For Jaycees

"The future of humanity is in the hands of individualswho, like you, are working actively to achieve peace,the cornerstone of development in nations of justice. "

Belisario Betancur Cuartas,former President of Colombia

"The responsibilities and span of activities world-widehave expanded into what is now acclaimed as thegreatest youth leadership development organizationin the world. "

Ramon V. del Rosario, Phillippine Ambassador

"Peace and goodwill among nations are goals that allfree peoples share and strive for. That is why the workof Jaycees International is so important for the world.For more than 40 years, JCI has fostered greaterunderstanding among young peoples of all races,creeds, cultures and backgrounds. This has been amajor contribution to world peace. "

Ronald Reagan,President of the United States of America

"The Junior Chamber has a vital role in preparing itsmembers to become the next generation of leaders inbusiness and industry. Your efforts will determinewhether our societies continue to enjoy the steadilyrising prosperity of the past 40 years and all thebenefits that flow from that. And remember: the

heart of the free world is free enterprise. The successof our economies is the surest way to defend ourliberties ..... "

Margaret Thatcher, Prime Minister of Engla,,!d

"On several opportunities, JCI has given us,Senegalese, the proof of particular interest they grantour country in general, and its young chamber inparticular ... Senegal, so deeply attached tointernational cooperation and peace, promoting anew economic and cultural world order, is alwayshappy and willing to sponsor the implementation ofprojects which are as noble and generous as those ofJCI..... "

Abdou Diouf,President of the Republic of Senegal, Past

Chairman of the Organization of African Unity (OAU).

What Can You Do To Make World Jaycee Day A Success?

There is no limit to the type of project a local or national Jaycee organization can conduct on WorldJayceeDay. It can vary from submitting a pressrelease to a local newspaper to honoring a civic leader.

The following are some suggestions to stimulate the imagination. Have a brainstorming session todevelop these ideas or to think of additional ones. Remember, almost any project you conduct will beeligible for recognition, within the framework of the JCIAwards Program.

--[~

-_I~

COMMUNITY:

eColiect clothes for the needyeEstablish a co-op food bankeOrganize a non-denominational worship serviceeRaisefunds for an orphanage or hospital-Heighten community awareness via a "Walk for Peace"eArrange senior citizens' dayeParticipate in the JCI Major Emphasis Theme (MET) Program"Jaycees: Young People for World Peace"

INDIVIDUAL:

-Offer Jayceepersonal development coursesto the public, such as:*Effective speaking"Personal Financial Planning"Vanguard Leaders"How Municipal Government Works"Time Management*Mind Mapping

MANAGEMENT:

-Organize a major membership drive-Undertake a community Jayceeawareness programeHold a "Ways and Means" ProjecteHonor a civic or religious personality-Orientation for members on the history of the JayceeseParticipate in the JCIAwards Program

INTERNATIONAL:

-Organize a project in support of UNICEFeStart an aid program for refugee families in your communityeHave a cultural fair with food, fashions and flagseConduct a childrens' essay/poster competition on world peaceeLuncheon for foreign exchange studentseBegin a twinning program.Conduct a joint project with CARE

Successful Projects

Jayceessuccessis reflected by the thousands of projects that are conducted by national (NOM) and local (LOM)Jaycee organizations worldwide. Eachyear thousands of communities and individuals benefit by the programsand projects conducted by 400,000 Jayceesin 90 countries. The following are six successfulprojects that Jayceeshave conducted:

*

*

*

*

*

*

The LusakaJaycees,a local organization of the Zambia Jaycees,make it possible forhundreds of handicapped children to receive care and education through theirsupport of the Chinawa Day Care Center. Through the efforts and projects of theLusaka Jaycees,both financial support and manpower are provided to help in theoperation of the day care center.

The Netherlands Jaycees have teamed up with UNICEFto conduct projects to helpchildren. Thirteen of the fifteen Jaycee Districts in the Netherlands are participatingin numerous projects which include, chess competitions, bicycling tours for youngpeople to increase their awareness of UNICEF,a television documentary on a UNICEFwater pump project in Tanzania (Africa) and two districts built a mobile exhibitionusing the UNICEFtheme "Rights ofthe Child."

The Japan Jayceescombined with UNICEFto conduct the Aqua-Aid Program for thepurpose of assisting children in developing countries. Their program included thedistribution of two million packets of Oral Rehydration Salts, sending seven medicalmissions, a donation of $50,000 and digging of 100 wells in Nepal, Bangladesh andthe Philippines.

Every four months the Panama City Jaycees (Panama), conduct a blood pressurecheckup program in the community in cooperation with the National NursesAssociation. Eight blood pressure checkup stations provide service to approximately3,000 people. Patients with high or low blood pressure are given free literature tohelp correct their condition.

For the past 12years, the 5,000 local organizations in The United States Jayceeshaveconducted a variety of projects which have raised over US$18 million for theMuscular Dystrophy Association (MDA). The MDA provides patient care, familyservicesand conducts research to find cures for 40 neuromuscular diseases.

The French Jaycees' "Prevention of Sexually Transmissible Diseases and AIDSProgram" is educating hundreds of thousands of people on this issue. The publiceducation and awareness program has included the distribution of educationalmaterial to more than 300,000 young people and families and the organization ofover 50 informative seminars.

PROMOTIONAL IDEAS

There can be no overstatement regarding media exposure and the value of getting your message acrossto alarge audience. We have to let the public know what we are about, what we have done and what we canachieve.

Here are some promotional ideas requiring minimal financial backing:

RADIO AND TELEVISION

These communication channels will provide the largest audiences and, since we are a non-profitorganization, public service announcements will probably be the most accessible avenue. Contact the publicaffairs directors of your local radio and TV stations to place public service announcements, alwaysemphasizing general public interest.

*Television: If your LOM is able to develop a project of consequence to the general public, contact thenews director or assignment editor of your local TV station for coverage on their news broadcast. If yourlocal TV station has a talk show addressing community concerns, it may be interested in scheduling a JCIrepresentative. Contact that show's producer to discussthe idea. Or, check with the general manager of thestation for a possible editorial recognizing your local activities.

*Radio: Send stations public service announcements (PSAs),typed double-spaced in capital letters, at leastten daysto two weeks before the event date. Your promotion can be about your specific projects(s) or aboutWorld JayceeDay. Also, explore the possibility of talk-show hosts scheduling guests who can talk about ourphilosophy, history and achievements.

NEWSPAPERS

A valuable source for continuous coverage, possibly a feature story can be developed from press releasessubmitted to the city editor along with black and white glossy photos. If the content is newsworthy, acomplimentary editorial can be done with the permission of the managing editor. However, be sure tosupply him with resource materials about the organization, specifically successful projects. The paper'sadvertising manager can help with ads paid for by sponsors.

Once again, the importance of publicity cannot be overstated, and can be virtually guaranteed if generatedby well-organized, dynamic projects of consequence to the general public. When presenting any propostionto the media, remember the first question will be: "Why would anybody, other than Jaycees,be interestedin coverage of this event?" So, be sure to highlight how others will be affected, important celebritypersonalities and any other tactic to get and retain the public's attention. Also, submit requests to the mediaat least two weeks to ten days prior to the scheduled event, to provide them ample time and advance noticefor proper preparation.

NEED HELP????

If you would like some more information or any additional assistance, please call or write: Jaycees International, Inc.,400 University Drive, P.O. Box 140577, Coral Gables, Florida 33114-0577, U,S.A.Tel: (305) 446-7608/ Fax: (305) 442-0041/ Telex: lIT 441084 (JA YCEES)

JCICORPORATESYMBOLSfMBOLO CORPORATIVO DE LA JCISYMBOLE CORPORATIF DE LA JCI

Jaycees International

~

Jaycees International

~

JCI MAJOR EMPHASIS THEME (MET) LOGO "Jaycees - Young People for World Peace"EMBLEMA DEL TEMA DE MAYOR ENFASIS (TME) DE LA JCI «Juniors, Jovenes por la paz mundial»

EMBLEME DE LA JCI DU THEME PRINCIPAL «Jaycees - jeunes gens jour la paix mondiale»

JCI "TRAINING FOR TRAINERS" (TROT) LOGOEMBLEMA DE «CAPACITACION DE INSTRUCTORES» (TROT) DE LA JCIEMBLEME DE LA JCI DE LA «FORMATION DES FORMATEURS» (TROT)

JCI - THE OUTSTANDING YOUNG PERSONS OF THE WORLD (TOYP) LOGOEMBLEMA DE LOS JOVENES SOBRESALIENTES DEL MUNDO (TOYP) DE LA JCI

EMBLEME DE LA JCI DES «JEUNES GENS LES PLUS REMARQUABLES DU MONDE» (TOYP)

10)'P 10)'P 10)'P

The United States Junior Chamber of Commerce,®A Leadership Training Organization

International Affairs DepartmentThe U.S. Jaycees~

P.O. Box 7Tulsa, OK 74121-0007

918/584-2481

"A Worldwide Leadership Development Organization"Jaycees International, Inc. 1987

400 University DriveP.O. Box 140577

Coral Gables, FL 33114-0577Tel: 305/446-7608Fax: 305/442-0041

Tlx: ITT 441084 (Jaycees)