World Cup 2010 Ramallah Summer

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Ramallah Summer

2010

Presented by:



2010 World Cup in South Africa



WORLD CUP 2010 AT AL – DIERA TENT

RAMALLAH / AL - MASYOUN SQUARE

• Football is the world’s most popularsport. It is played to a high level inevery continent in the world, and ithas been estimated that 25 per cent of the world’s population are football

supporters through the years and thispercentage increase in the world cup.So it’s considered as a good marketingopportunity for mobilizing withcustomers.

• We will build a state-of-the-art public

viewing tent – AL-Diera – where thepublic are invited to enjoy theentertainment of the games beingplayed coupled with lots of fun,games, prizes and much more…



Location:

Buzzes with members of the Ramallah population from ALL walks

of life – Al MASYOUN – boast a beautiful prime land catered by

premiere hospitality, with ample parking and activity space, this

is the ideal location for this project.

At AL-Diera 2010, we will be showing 100% of the games with all

the analysis, goals, highlights as well as running special

competitions and raffle draws that will attract a wide audience

that will amount to over 300 guests per day.

VERENDA

Yellow pages

Al - Diera Tent

El-Nakhla Bld.



The Concept

FIFA World Cup

•The world’s most highly viewedsporting event

•32 Teams representing the world’s

top football nations

•National Pride on the Line

•1 Month of Excitement



Timing:The games are all played at very convenient viewing times for Ramallah Public. This

is the last chance for the public of Ramallah to view games together before the 2018

FIFA World Cup since 2014 will be in Brazil and game times will be extremely

inconvenient for large scale public viewing.Game Timings (Palestine TIME): 1:30pm, 4:00pm and 8:30pm



Al – Diera TentYCG chose an area of 2700 m2 in Al-Masyoun

area, Al-Nahda suburb to implement the

majestic unique design to meet the taste of

families, associations and companies.

The tent’s sizes are all extremely elegant andunique. The large exterior also provides a

sizeable branding area for our partners and

sponsors; the tent - 24X24m2 Clear Span it ’s

highly equipped to accommodate 550

persons.

Based on a modular structure, are enhancedby a generous side wall height and solid PVC

side panels, emergency doors, attractive

smoked glass windows or PVC curtains with

decorative arched windows, can withstand

most weather conditions.

Al-Diera Tent structures has a unique system

of natural ventilation developed specifically

and has a wide range of options for lining and

furnishing the structure.



Al Diera Tent equipment

Two projection screens for showing the games inside the tent, and two LCD

outside in the garden area

Complete sound system for the tent

FIFA: Live broadcasting from Al Jazeera during the games

Comfy furniture which is a combination of lounges, bean bags, bar counterswith high chairs.

Catering area in it, and a shisha area (6x6 mtr) on the side, sophisticated

bathroom facilities and generators.

The menu will consist of light snacks and finger foods sandwiches, Slim

Pizza, Palestinian Mazza, shawarma, salads, nuts, popcorn, salty snacks… etc

Soft drinks, juices, water, energy drinks, Milk shake…etc



Tent

The Exterior



Tent

The Interior



•

Inside tent is a clear span aluminum frame structure of 20 x 24mtr, on an area of 2700 m2.

•Garden area 300 m2 consist two LCD’s

•Bar & buffet area inside the tent.

•Parking expands 40 cars (400mtr with two entries).

•The tent will be operational from 1pm daily till 1am

•Hats, flags, , shirts … etc will be on sale on the two

Booth at all times

Al Diera Clear span Tent

Target Audience

Arguably the world’s largest and most publicly viewed event,the FIFA World Cup is of interest to every one of all ages and

races to various cultural and business affairs. With its

multicultural flair and magnitude,

Ramallah at al-Diera tent is ultimately the perfect place to hold

an event of this scale.



The Promotion

In order to reach our target audience and

ensure the success of the event and proper

promotion, our campaign will span across all

mainstream, digital, viral and new media toensure that everyone is aware of the event and

The tent 2010!

The Campaign



The PromotionPrint Advertising

News paper Advertising :•2weeks print ad campaign before the world cup start

•16 ads in the local newspaper in the size of 8 columns x 4 inches

•8 ads in Alquds, 5 Ads in Al Ayyam, and 3 ads in Alhayat

Direct Advertising

Direct Marketing:•Targeted SMS campaign to a database of over 20,000 people

•Email shots to 150,000 direct mailers

•Facebook: Creating a FB group and events page and inviting

people from our database of over 10,000 members to the event.

We will also be advertising across the FB Network to the registered

members, the group will be daily updated with news, scores andpictures of the daily activities.



Sponsorship Opportunities

Corporations understand the importance of sport as a marketing and branding tool

for their product

World cup, have a global marketing capacity , We believe that this will be a prime

opportunity for companies and brands to gain a lot of benefits which includes:

Powerful Brand Association with one of the world’s most recognizable events

- Multiple exposure opportunities through a fully integrated campaign

- Interaction opportunity with consumers on a day-to-day basis

Main category is determined

Sponsor-package value 25,000$ for

4 weeks

sponsors to have outdoor and indoor

branding opportunities, as well as F&B

complimentary discounted privileges as

well as advertising and PR coverage.



Sponsorship

packages

Type Packages Sponsorship

Bill Boards 13 Banners

5 Banners

1 Banner

(See Map on next slide)

Bill Boards 2 Banners

(See Map on next slide)

Company clip

From 15-30seconds to be provided

by the company and will be shown

before the game and before the 2nd

half and after the game on the samescreen that the game will be on

Zoom determine how

much seconds and how

many times between ,

before and after the

game

2 weeks before the game Mentioning of name and

title on every add

Logo on all Production Menus, 10,000 Game

Schedule…etc

Brochures, materials…etc Distribute sponsorship

materials inside tent

20,000 text SMS

150,000 emails and FB Group

Booth – events –

product show – prizes

or customized activities

Optional



Plan



Thank you very much for your time

We look forward to welcoming you

on board this unique and excitingevent

Contact Information

YCG Co.

Tel: +972 - 598944200

Email: [email protected] Co.

Tel: +970 2 297 3737

Fax: +970 2 297 3738

mailto:[email protected]

mailto:[email protected]

World Cup 2010 Ramallah Summer

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