World Congress on World Congress on Communication for DevelopmentCommunication for Development

Rome, Italy

October 25-27, 2006

ObjectivesObjectives

Showcase the wealth of experience from around the world in the field of C4D and its value-added to development

To bring together senior policy- and decisionmakers, experienced practitioners, leading academics and representatives from organizations supporting and/or carrying out communication programs

Demonstrate to the broader development community and policy-makers the effectiveness of C4D in helping them meet today’s most pressing development challenges

Objectives cont...Objectives cont...

Provide participants with a set of advocacy tools they can use to make a compelling case for C4D to influence their constituencies of management, policy makers, funders

Build a set of recommendations on how to incorporate Communication into development policy and practice

Develop an advocacy strategy for mainstreaming communication in development policy/practice

Promote partnerships, networks and alliances for systematic support, debate and dialogue to promote more effective C4D practice

WCCD Session ThemesWCCD Session Themes[working titles][working titles]

Health in a Time of PovertyHealth in a Time of Poverty

Communication for Good GovernanceCommunication for Good Governance

New Frontiers in CommunicationNew Frontiers in Communication

Communication for Sustainable DevelopmentCommunication for Sustainable Development

*Six sessions per theme + 12 Special Events/Hot Topics

Health in a Time of PovertyHealth in a Time of Poverty

HIV/AIDS, Sexuality & Gender: Message and VoiceHIV/AIDS, Sexuality & Gender: Message and Voice

Maternal, Child, & Reproductive Health: Entitlement and ObligationMaternal, Child, & Reproductive Health: Entitlement and Obligation

Immunisation: Success & StagnationImmunisation: Success & Stagnation

Tobacco: Smoke & AdvertisingTobacco: Smoke & Advertising

Anti-Corruption & Institutional TransparencyAnti-Corruption & Institutional Transparency

Communication for Good Governance

Communication for Good Governance

Public Sector GovernancePublic Sector Governance

Voice & Accountability – The Demand Side Voice & Accountability – The Demand Side

The Role of Media in GovernanceThe Role of Media in Governance

Natural Resources Management & the EnvironmentNatural Resources Management & the Environment

Communication for Sustainable Development

Communication for Sustainable Development

Food Security, Rural Development & Livelihood StrategiesFood Security, Rural Development & Livelihood Strategies

Poverty Reduction & Equity IssuesPoverty Reduction & Equity Issues

HostHost

SecretariatSecretariat

Steering CommitteeSteering Committee

Scientific CommitteeScientific Committee

WCCD OrganizationWCCD Organization

Advisory BodyAdvisory Body

Host

Secretariat

Steering Committee

• AMARC • Asian Media Information and Communication Center (AMIC)• Calandria • CECIP• Communication for Social Change Consortium • DFID• Europan Commission, DG Development • Exchange • Global Communication Research Association (GCRA) • Italian DG for Development Cooperation • SADC-Center of Communication for Development • Swiss Agency for Development Cooperation (SDC) • Soul City IHDC • UNDP • UNESCO • UNICEF • USAID

Scientific Committee

Chair: Prof. Jan Servaes(BELGIUM/AUSTRALIA)

Silvia Balit (ITALY) Guy Bessette (CANADA) Maria Celeste H. Cadiz (PHILIPPINES) Nabil H. Dajani (LEBANON) Cees Hamelink (NETHERLANDS)

Robert Huesca (BOLIVIA/USA) Thomas Jackobson (USA) Ullamaija Kivijuru (FINLAND) Rico Lie (NETHERLANDS)

Shuang Liu (CHINA/AUSTRALIA)Eric Louw (SOUTH AFRICA/AUSTRALIA) John Mayo (USA)

Francis B. Nyamnjoh (CAMEROON/SENEGAL)Levi Obijiofor (NIGERIA/AUSTRALIA) Raphael Obregon (USA/COLOMBIA)

Charles Okigbo (USA) Ricardo Ramírez, (MEXICO/CANADA) Douglas Storey (USA)

Pradip Thomas (INDIA/AUSTRALIA) Thomas Tufte (DENMARK) Robert White (TANZANIA) Karin Gwinn Wilkins (USA)

Mainstreaming Communication for Development: Rationale, Evidence and Recommendations

An Advocacy Paper for Policy/Decisionmakers

Demonstrate the value C4D adds to development initiatives and the evidence for its impact

Propose a set of policy recommendations on how to mainstream this discipline in development policies across multiple development sectors

Show them “what’s in it for me” with respect to effectively addressing the development challenges they face

Advisory Body [`50 Strategic partners including bilateral and multilateral

organizations, universities, NGOs and foundations]

Follow up on the recommendations coming out of the Congress in their respective organizations

Help identify key policymakers to participate in the Congress and in the Policymaker’s Forum

Form basis of a Global Alliance on Communication for Development [potential medium-term outcome]

Provide Comment/Feedback on Mainstreaming Study

Advise on the post-Congress Advocacy Strategy and Mainstreaming Agenda

Advisory Body [cont...]

AB includes a mix of academia, practitioners and policy and decisionmakers: 1 bilateral, 3 multilaterals, 5 NGOs and CSOs, 6 Universities/academic associations, 2 foundations, 4 UN agencies, 4 networks/alliances, and 2 research centers.

As of today 27 organizations from five continents: Africa (4), Asia (2), Europe (8), South America (3) and North America (10).

www.devcomm-congress.org

Thanks for listening and

we hope you can join us in Rome!