WORLD BREAST FEEDING WEEK

1-7 AUGUST 2014

PRESENTED BYSWAYAMTA ACHARYA

3rd YEAR B.SC.NURSING

World Breastfeeding Week is celebrated every

year from 1 to 7 August in more than 170

countries to encourage breastfeeding and

improve the health of babies around the world.

ORGANIZED BY

WABA WHO UNICEF

THEME FOR THIS YEAR

World Breastfeeding Week1 - 7 August 2014

Breastfeeding : A Winning Goal For Life !

The theme asserts the importance of increasing and sustaining the protection, promotion and support of breastfeeding- in the Millennium Development Goal (MDGS) countdown, and beyond.

WBW call on all celebrates to protect ,promote and support breastfeeding : IT IS A VITAL LIFE – SAVING GOAL !

1. To provide

information about the Millennium Development Goals (MGDS) and how they relate to breastfeeding and infants and young child feeding(IYCF).

OBJECTIVES OF WBW:

OBJECTIVES OF WBW: (CONT…)

2. To showcase the progress made so far and the key gaps in breastfeeding and IYCF

Over the past 5-10yrs, 23

countries have recorded

gains of 20% point or more in

exclusive breast feeding

rates.

Infant mortality is reduced

by 13% with the improved

breast feeding.

OBJECTIVES OF WBW: (CONT…)

3. To call attention to the importance of

STEPPING UP action to protect, promote and support breastfeeding as a key intervention in the MDGs and in the post 2015 era.

Protection means ensuring that women and their families receive scientifically factual information and support that is independent of vested business interest for example from the baby food industry and/or professionals.

Promotion means informing and raising awareness of the importance of breastfeeding and mobilizing people to take action, for example via World Breastfeeding Week!

Support means providing access to information, skilled clinical help and counseling, and practical and emotional backing to mothers to enable them to initiate, manage and sustain breastfeeding wherever they are. Maternity protection can help working mothers continue breastfeeding.

OBJECTIVES OF WBW: (CONT…)

4.To stimulate interest among young people

of both gender to see the relevance of

breastfeeding in today’s changing world.