World Bank Communication policy and development
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Communication Policy and Development
“Are World Bank policy prescriptions in the
communications sector conducive to development?”
Shehab
Zahda
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Introduction
Deconstruction World Bank Development and World Bank ethos World Bank projects WB Strategic Requirements Long term Foundation Are the policies conducive to
Development? UNESCO‟s paradigm Conclusion Bibliography
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Deconstruction
o To answer...
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World Bank
1
IBRD2
Bretton Woods Conference 1944
IBRD - IMF
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World Bank
188 member states… Voting Power
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Today WB’s main goal
is reduction of poverty
Neo-Liberal
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Development & WB‟s ethos “Development is a specified state of
growth or advancement.”
(Oxford, 2013)
People’s rights to equality and to
communicate are protected and advanced
in the Universal Declaration on Human
Rights.
(Article 19)
Effectiveness in fighting poverty “WB’s
main priority” and meeting the other
Millennium Development Goals (MDGs).
World Bank has put forward few strategic
requirements and recommendations.
(Mefalopulos, 2008)
It highlights the need to harmonize
communication strategies and
approaches, as indicated by the 9th UN
Roundtable on Communication for
Development.
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http://www.worldbank.org/projects/search?lang=en&searchTerm=§or_ex
act=General%20information%20and%20communications%20sector
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The right and opportunity
people have to participate in
the decision-making processes
that affect their lives
WB Strategic Requirements (Mefalopulos, 2008)
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Creating opportunities
for sharing knowledge
and skills
WB Strategic Requirements (Mefalopulos, 2008)
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WB Strategic Requirements (Mefalopulos, 2008)
The process of
dialogue, debate, and
engagement that builds
public policies that are
relevant, helpful. (Public
Sphere)
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WB Strategic Requirements (Mefalopulos, 2008)
Communication trends
that are taking place at
local, national, and
international levels for
improved development
action.
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WB Strategic Requirements (Mefalopulos, 2008)
Adopting an approach
that is contextualized
within cultures.
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WB Strategic Requirements (Mefalopulos, 2008)
Empowering people to have
their say, to voice their
perspectives, and to
contribute and act on their
ideas for improving their
situation
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Long-Term Foundation
Strengthening Citizenship
and Good Governance.
Deepening the communication
links and processes within
communities and societies
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Are these policy prescriptions conducive to
Development?
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The five principal media development
categories
1. A system of regulation conducive to
freedom of expression, pluralism and
diversity of the media.
2. Plurality and diversity of media, a level
economic playing field and
transparency of ownership.
3. Media as a platform for democratic
discourse.
4. Professional capacity building and
supporting institutions that underpins
freedom of expression, pluralism and
diversity.
5. Infrastructural capacity is sufficient to
support independent and pluralistic
media.(UNESCO, 2010)
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The WB‟s prescriptions are meant to eradicate(reduce) poverty as a priority.
WB projects‟ aimed to progress and changeCommunication sector are secondary projects ininfrastructure and lending projects„sanitation, telecommunications, infrastructure‟..
Projects indirectly contribute to communicationsector but are not directly conducive todevelopment.
WB‟s publications do contribute to the theory ofdevelopment communication rather thancommunication sector itself in terms ofdevelopment.
WB policies work represents a top-downdevelopment paradigm “modernization theory”.
Conclusion and Thoughts
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WB projects comes under MDGs scheme where
Communication Sector is not a priority in
itself, and MDGs .
WB projects do not deal with limestone themes
for development, like; cultural diversity, self-
determination of people, economic
pressures, environment, gender relations, and
political dynamics.
Conclusion and thoughts
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Bibliography Allen, T. and Thomas, A., (2000). Poverty and Development in the 21st
Century. The Open University Press.
Erixon, F. (2005). Aid and Development: Will it work this time?.International Policy Network.
Hopper, P. (2012). Understanding Development: Issues and Debates.Cambridge: Polity Press.
http://oxforddictionaries.com/definition/english/development?q=development .
Mefalopulos, P. (2008). Development Communication Sourcebook:Broadening the Boundaries of Communication. Washington: The WorldBank.
Servaes, J. (1999). Communication for Development: OneWorld, Multiple Cultures. New Jersey: Hampton Press, Inc.
Sparks, C. (2007). Globalization, Development and the Mass Media.Sage Publications
UNESCO, (2010). Media Development Indicators: A framework forassessing media development. Paris: Baseline arts.
Wade, R. (2004). The World Bank and the Environment. In Boas, M. &McNeil D. (eds.) Global Institutions and Development: Framing theWorld?, pp.72-94. London: Routledge.
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Any questions