Workshops using social media for business
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Transcript of Workshops using social media for business
How to Use Social Media Effectively for Business
With Garry Kousoulou & Thegz Savvides
The World of Search
The digital landscape
What does it mean?
Blog• Who is it for?• What is a blog…?• Why do I need a blog…?• How do I go about creating / writing a blog?
• How can it help my business?• To portray your personality through the written word
and immediately get your perspective across to your audience
You Tube
Gary Vaynerchuk
Twitter King
Who knows their stuff?Social Media
Facebook Queen
What’s new?
• Great Info
Social Media Strategy
Five steps:
1. UNIFYING THEME - Internal / external
2. PLATFORM TACTICTS - With = WIN / Against = Lose
3. DAILY TASKS – Momentum / Consistency / Systems
4. LISTEN – Key words, Reputation
5. MEASUREMENT – Influence > Audience (Klout / twitter grader)
• Do they care? Will they go? Will they buy?