WORKSHOP. RESOURCE MOBILIZATION Resource Mobilization involves: Fundraising, and income generating...
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Transcript of WORKSHOP. RESOURCE MOBILIZATION Resource Mobilization involves: Fundraising, and income generating...
WORKSHOP
RESOURCE MOBILIZATIONResource Mobilization involves: Fundraising,
and income generating activities
FUNDRAISING
INCOME GENERATIN
G ACTIVITIES
FUNDRAISINGConcept of FundraisingWhy Fundraise? Purpose of FundraisingSurvival Tactics in FundraisingProcess of successful FundraisingPrinciples of FundraisingFundraising StrategyIdentifying Sources of FundsAddressing different stakeholdersFunding TechniquesIncome generating Activities
Concept Of Fundraising
Fundraising is a component of resource mobilization.
Fundraising is giving people the opportunity to give. It’s a process whereby resources are transferred from those able to give to those in need to receive.
Why FundraiseDiversify and increase the number of different
income sources the organisation has.Develop and expand, or consolidate and
maintain, the existing workforce and programme or service.
Reduce financial dependency on funds received from any one source or any international funding agency.
Enhance long term organisational sustainability.Promote the organisation Member recruitment
Survival Tactics in FundraisingKnow your mission- Do not compromise your
valuesLong-term fundraising has to be plannedEffective internal and external communicationInvesting in its own growthMaking friends- “Fundraising is friend raising”
Building relationships with community and supporters
Servicing the funders and sustaining their support
It is not a one off attempt- it takes timeFocus on why you need the funds.Leadership is key
Process of Successful Fundraising
Principles of FundraisingEducateAskUse personal approachUnderstand the donor’s point viewSeek ethical donorsSay thank youInvest time and money in retaining donorsMaintain a good reputationBe accountable and transparent
Ask with Direction
$ 1
$ 5
$ 250
Provides 3 meals per day
Provides accommodation for a week
Educates a child for a whole year
Pyramid of Donors
Large Donations
Donations
Regular Committed Giving
Repeat Gifts
First Gifts
Fundraising strategy
Main Issues to considerFunds for todayFunds for tomorrowFunds for the future
Identifying Sources Of Funds1. Foreign Donors
a) Outside The Country b) Inside The Country
2. Corporations/Businesses3. Government4. Institutions and NGOs5. Individuals
Addressing Different Stakeholders
Developing a case for supportThe Case must: “Catch the Eye – Warm the Heart – Stir the Mind”
The “case” is an expression of the cause, or a clear, compelling statement of all the reasons why anyone should consider making a contribution in support of advancing an NGO’s vision to meet a need. A reality of fundraising is that no one has to say “yes” in response to a call for help. It is up to the NGO to attract and persuade support.
Raising Money From Foreign DonorsIdentifying donors area of values and interestsKnowledge of donors application requirements
and deadlinesKnowledge of operation of international
umbrellasMoney flow
E.g.IHEUHAMU
Raising Money From Business Corporations
ApproachResearch Why should they give you money? What can
you give the business?Face-to-face approach
Identify contact personsSet up a meeting
Raising Money From Local CommunityVoluntary support services “in kind”Cost SharingSpecial EventsOffering services to the community for a payCooperating with similar organisations to cut
costsFor example hiring services
Raising Money From IndividualsAsk- How?Face-to-face meetingsPrepare Eye- catching literature
Fundraising TechniquesANNUAL FUND – CURRENT INCOME (Today) Direct mail appeals Debit orders/pledges Membership Fees Special Events Competitions (raffles) Selling services Selling products Donor or supporter clubs (Friends of …) The internet Payroll deductions
Fundraising TechniquesSPECIAL GIFTS – PROJECTS AND CAPITAL
CAMPAIGNS (Tomorrow)Project proposals (Corporations, Foundation,
Trusts, Foreign Sources)Face-to-face negotiationsMatching grantsCapital campaigns
Fundraising TechniquesDEFERRED GIVING – ENDOWMENT (the
future)Wills and bequestsEndowmentsInsurance policiesUnit Trusts
INCOME GENERATING ACTIVITIESConsider the organisation’s strength- Assets
and capitalConsider the environmentConsider low risk venturesInvolve beneficiaries, given their capability
THANK YOU.Questions