Workshop on Knowledge networks & markets Dramatic impact ... · Frederic CAILLAUD M.D, Ph.D., C.L.P...
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Frederic CAILLAUD M.D, Ph.D., C.L.P Licensing & Business Development Director, L’Oréal [email protected] June15,2011, Paris Dramatic impact of new IP analytical tools on Companies and PROs : « The Transparency paradigm » Workshop on Knowledge networks & markets
Transcript of Workshop on Knowledge networks & markets Dramatic impact ... · Frederic CAILLAUD M.D, Ph.D., C.L.P...
Frederic CAILLAUD M.D, Ph.D., C.L.P
Licensing & Business Development Director, L’Oréal [email protected]
June15,2011, Paris
Dramatic impact of new IP analytical
tools on Companies and PROs :
« The Transparency paradigm »
Workshop on Knowledge networks & markets
What is required ?
Strategic advantage to first users
Copyright L’Oréal
Qualitative analysis
« Mapping »
Quantitative analysis
« Rating »
TRANSPARENCY
Transparency paradigm : “Google Earth view”
Apparently a paradox (60 M patents)
… but the tools are available !
A B C D E
(Thomson Innovation)
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Licensing & Business Development
Audio
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Teleph
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Birth of an innovation
(Thomson Innovation)
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Plants
Gene therapy
Transgenic animals
Medical
application
Patlib, Sofia,2009 A B Cross mapping
Licensing & Business
Development
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SECTOR
DOMAIN
COMPANY
DEPARTMENT
RESEARCHER
Fcaillaud Copyright
Innovation Space navigation tool
• Applications
- Trends identification ,
- R&D strategy analysis of competitors and newcomers,
- More objective & efficient partner selection,
- Potential licencees or counterfeiting companies
detection
- Identifying breakthrough innovations.
- Patent portfolio management
• Still expensive, rather complex but powerful.
• Thomson Innovation must be combined at least with QUESTEL tools
What is required ?
Copyright L’Oréal
Qualitative analysis
« Mapping »
Quantitative analysis
« Rating »
TRANSPARENCY
Classical Patent rating Methods
• Rating means Ranking by quality but not Valuation
• Classical approach : – Multidisciplinary team
– Time consuming
– Costly, subjective
– Not always suitable (M&A)
Has led to simplified, less reliable, but easily manageable
scoring methods
Could be improved by calculating predictive indices extracted from « worldwide » patent data bases
Technology
Legal
Market
Patent rating metrics
• A lot of parameters could have an impact on patent quality (about 100 econometrics studies) – Number of independent claims – Number of dependent claims – Average length of independent claims – Shortest independent claim – Type of claims – Patent class/subclass – Patent pendency period – Scope and content of cited prior art – Relative earliness of priority date – Forward citation rate – File history details – Number of related patents
And Generality index, Originality index….. Even if Ocean has failed.
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A suitable patent ranking tool ?
Classical rating
Geographical
Business field
Intended use
Automated rating
-Patent value is still frequently underestimated
-Combining Statistical and Classical approaches is mandatory
-IP experts must be trained to calculate and use statistical patent metrics
Different angles are needed to assess the quality of a patent
A threat or an opportunity ?
• Innovations have never been easier to be located anywhere in the world
• I.P. portfolios and the way they are managed are becoming transparent to any party using the right tools.
• Freedom to Operate must be carefully checked prior to any investment .
• Patent aggregation is a very trendy and lucrative business for the first movers
• The new IP analytics tools are providing a dramatic competitive advantage to the first movers .
• Identification of innovative companies having a high quality patent portfolios has never been easier . It must impact their value
Fcaillaud Copyright
