2/14/2017

Workshop on Beauty and Wellness by Jawed Habib Submitted to: National Institute for Micro, Small and Medium Enterprises Submitted by: Indus Integrated Information Management Ltd

Acknowledgement The manifest capacity of Micro, Small and Medium Enterprises (MSMEs) around the world for

driving economic growth and development at regional, national and global levels cannot be

overemphasized. As India gears up to retrace the high growth path, the MSME sector assumes a

pivotal role in driving the growth engine. The sector has sustained an annual growth rate of over

10% for the past few years. With its agility and dynamism, the sector has shown admirable

innovativeness and adaptability to survive economic shocks, even of the gravest nature. The

significance of MSMEs is attributable to their calibre for employment generation, low capital and

technology requirement, promotion of industrial development in rural areas, use of traditional or

inherited skill, use of local resources, mobilization of resources and exportability of products.

According to the estimates of the Ministry of MSME, Government of India, the sector generates

around 100 million jobs through over 46 million units situated throughout the geographical

expanse of the country. With 38% contribution to the nation‟s GDP and 40% and 45% share of the

overall exports and manufacturing output, respectively, it is easy to comprehend the salience of the

role they play in social and economic restructuring of India.

This report on the seminar titled Beauty and Wellness Industry by Jawed Habib, being organized

by ni-msme and IIIM Ltd, comes as a handy source of information to all stakeholders. The report

is a collection of experiences and the project implementation process. The report gives good

attention to the present state of the barbers and their requirements for the upskilling, project

execution process, mobilization process, and future scope.

Making a report always calls for coordination and cooperation on various fronts from different

individuals. A report of this nature requires support in terms of expertise, skills and funds.

Therefore, the author‟s gratitude to many quarters is natural. As such our sincere thanks goes to ni-

msme which has come forward and extended the support in all the possible way.

We are grateful to the Ministry of MSME, New Delhi for graciously enabling our endeavour. Our

sincere thanks go to our Director General, Prof. M. Chandrasekhar Reddy, who has been

encouraging and providing guidance for the entire project and has been a constant source of

inspiration. Our special thanks are due to ni-msme staff, members of faculty who had contributed

in the seminar and made this a successful event.

Our special thanks are also due to Mr. Shri Kant Maha who has advised and supported in the

project work.

Introduction The wellness industry in India is poised to touch Rs. 1,00,000 crore (Rs 1 trillion) by 2015, with a

compounded annual growth rate of 15-17%, from about Rs 70,000 crore in 2012 , with a likely

shortage of ~600,000 skilled personnel by 2016.

The major challenges faced by the Indian Wellness domain on the skill development front are in

terms of the inadequate availability of training infrastructure, standardized training curriculum

(especially at the entry level), the absence of quality trainers in sufficient numbers, easier financial

access to outcome-linked skills training initiatives, as also a general misplaced notion about the

benefits of vocational training. Matters have not been helped by the fact that the Wellness domain

in India is still largely unorganized and fragmented, with a very limited number of companies in

the organized space having a pan-India presence. The talent deficit poses extreme threat to the

growth and expansion of the whole beauty and wellness industry.

The sector needs to come together on one platform at the national level so that a cohesive thread

between those who need a livelihood, those who will prepare them for it and those who will

employ them are in sync. There are enough success stories in the country to share and enough

space to expand.

Issues and Challenges There are a number of systemic challenges faced by the wellness industry which, if left

unaddressed, can stymie the future growth potential of the industry. Prevailing challenges include

the following. While players are developing strategies to control costs and arrive at optimal cost

structures, managing input costs continue to be a challenge due to the limited capability of the

players to pass on these costs to the customers.

The wellness industry continues to face a talent crunch. This paucity of skilled talent has resulted

in high manpower costs and attrition levels. This may result in a „war for talent‟, unless active

measures are taken to create credible and accessible training infrastructure.

On the whole, industry consensus emphasizes on the importance of improving the overall quality

standards within the sector, and project the image of India as a high- quality wellness destination.

Accreditation and quality certifications are pre-requisites in order to achieve this goal. However,

there are gaps that need to be bridged to minimizes execution challenges and ensure conformity to

quality standards across the industry.

About Jawed Habib association Jawed Habib Academy aims to provide quality education in the field of Hair, Beauty & Make up

academy of term short terms & long courses which are independently accredited by FHT (UK).

Long terms course are designed specifically to cover wide exposure of that field and become

expert and start practicing. Internship is also provided to provide adequate practical exposure at the

end of courses.

Short term courses develop the knowledge, or provide additional specialist skills and

competencies, for a qualified or experienced practicing short Course can also provide an

introduction to a therapy or leaving unit leading to feature progress to a full qualification. The

Jawed Habib Academy is a gateway of glamour for all who aspire to sparkle in the sky of hair and

styling industry and once you become a part of this institution, the success, glory and

professionalism associated to this brand name will follow you too soon. From practical learning to

training expertise and finally to job assistance, this organization patronize each and every

individual that relates with Jawed Habib Academy.

The ideology is apparent with a mission to accomplish and fill the gap of social in-equality in the

domain where his expertise lies. Few facts to be known about Jawed Habib: -

Jawed Habib is a renowned hair stylist known for his association with fashion and film

celebrities. Following the footsteps of his family profession of hair styling, Jawed Habib

has become the face of Indian Hair Styling.

Jawed Habib did his French literature in Delhi and then studied in London's Morris School

of Hair Design specializing in Hair Coloring & Setting and Dressing Out.

Jawed Habib introduced Hair Color concept to the young fashionable India.

Jawed Habib has been the Brand Ambassador for „Sunsilk‟ Hair Care products (Unilever),

Panasonic Electronics, holds the „Limca Book of Records‟ with a feat of 410 haircuts in a

day and has been the official Hair Stylist for Femina Miss India Beauty pageants.

JAWED HABIB as a Brand Establishment The breathtaking achievements prove his excellence in the field of hair and beauty. The “Jawed

Habib” brand commands the highest brand recall in his business cutting across masses and classes.

Jawed Habib has been instrumental in building the brand over the past two decades.

Today, JH Brand derives considerable leverage from the „Jawed Habib‟ brand and is able to attract

customers on the strength of this brand. The traits set by him has raised the bar in the Industry

BEAUTY AND WELLNESS and because of his success, this trade has achieved new heights and

still growing. Currently, Beauty Industry is one of the most rapidly growing sectors and annually

we need a lot of specialists to redeem the present industry requirement.

Since hair & beauty is ever-growing at fast pace, there are a lot of opportunities available. The

trained professionals can acquire various modes of earning their livelihood by way of a salaried

job, entrepreneurship at different levels - starting from as small as work from home set up to large

franchisee network. Jawed Habib, an unsung hero has established himself as a brand because of the

qualities & skills he possesses and the leadership abilities to make an individual competent & grow

in terms of monetary values along with the overall personalities grooming.

The Academy provides total preparations to the students. They learn not only technical skills like

effective communication, efficient client handling and shop management by being in actual salon

which helps them fit into any working environment with absolute confidence and develop true

professionalism. The members of the institution and hairstyling faculties guide their students along

an education pathway that creates links among theory and practice, logic and competitive

Experimentation, strategy and pragmatism. All theory lessons held in the sessions are always

flanked by creative brainstorming sessions, workshops and collaboration. These activities are an

integrated part of our training programs with the set of goals of providing our students with a

concrete and realistic vision of the working world.

NI-MSME Spectrum The kind of support provided by the ni-msme was unparalleled and unmatched and that is one of

the major reasons which made this seminar very successful and impactful. We were able to reach

the target audience and could focus on their upskilling requirements for the upliftment only due to

the nature of support by ni-msme.

Since its launch as a training organization for enterprises and entrepreneurs, ni-msme has widened

the scope of activities to include consultancy, research, extension and IT services. MSMEs and

executives have benefitted from programmes, workshops and seminars on contemporary themes

organized at ni-msme.

Over the years, ni-msme has expanded its reach to embrace the entire developing world. So far,

over 142 developing countries have benefited from its efficacy, knowledge and resources. The

programmes are globally compatible and upgraded regularly in keeping with contemporary

requirements. Around 300 executives across the world participate in and benefit from take away

fairs and potentials every year. The Institute is associated with prestigious world bodies such as

UNIDO, UNESCO, ILO, Commonwealth Fund for Technical Cooperation (CFTC), United

Nations Children‟s Fund (UNICEF), Afro-Asian Rural Reconstruction Organization (AARRO)

and ARB Bank (Ghana) and GIZ. The Institute‟s collaborative efforts with various international

organisations and institutions make its endeavors more result- oriented.

The infrastructure and facilities at ni-msme are of international standards. They reflect the natural

excellence that qualifies every activity and attribute of the Institute. ni-msme has embraced

technology for efficiency and adaptability to keep abreast with the present scenario. Its state-of-

the-art facilities, pleasant environs, proven methodologies that are supported by a modern

academic infrastructure, experienced faculty, expert consultants and resource persons give it an

edge. Above all, the Institute‟s decades of experience, acknowledged by a contemporary and

creative outlook, have made such exclusive services possible. ni-msme is widely recognized as one

amongst the world‟s best for its felicitators of training, research and extension.

With its focus on enterprise and entrepreneurs, ni-msme has constantly focused on emerging

global and national trends in enterprise development and assisted MSMEs in facing current

challenges. ni-msme pioneered in conducting programmes globally and its dynamics in innovative

studies has paved recognition as the world‟s leading training, research and extension enablers. ni-

msme has been instrumental in conducting several outstanding research and consultancy studies.

About us Indus Integrated Information Management Limited is an ISO 9001:2008 and ISO 14001:2004

certified company involved in skill building and vocational training, working in this space since

September 2003 with a mission to enhance the ability of the under- educated and under-skilled to

become employed, find meaningful work and continually upgrade their competencies by offering

them technical, commercial and life skills.

Today Indus Integrated Information Management Limited operates in 22 states across India.

At IIIM Limited, we envisage bridging the gap between available skills and employment needs and

also facilitates the recruitment process of esteemed organizations/Sectors.

We feel privileged to let you know our association with Jawed Habib Academy in connection to

share their expertise in curriculum for Hair, Beauty & Make up industry certification from Jawed

Habib Academy, for Skill Development program for different State Govt. mandates.

Mobilization The most important task for any seminar is finding the targeted audience and mobilization of the

participants. As this seminar was focused on the upliftment and upgradation of the skills catering

to Beauty industry viz. Salons and beauty parlors, from the start we focused on the community

mobilization through following three channels:

Through Newspaper Ads and Radio advertisements

Through Shop-shop survey

Through Nayee Associations

Newspaper and Radio Advertisemnts

The ad was published on 7/02/2017 in all the leading newspapers in the Hyderabad namely

“Deccan Chronicles, The Hindu, The Times of India and in teleugu papers like Namastey

Telangana and Sakshi”

The Radio ad was aired on Radio one from 8th Feb 8 times a day in both Hindi and Telugu.

The impact of these channels was very positive and there were in total more than 50 registration

phone calls from the interested participants. Due to the seats limitation and also to focus more on

financially backward section we screened all the enquiries and out of that shortlisted 15

participants based on the proper survey and feedback from them gauging the needs and

requirements.

Nayee Associations Beauty parlors and salons is highly unorganised sector driven mainly by the local and street salons

and parlors.

To understand the Barber community‟s organization structure - after initial desk research, a

meeting was held with 4 locally active members of the nayee Brahmin Sangam at A-Block ni-

msme on 25/01/2017. The initial modalities were formalized during the meeting.

A meeting was held at A-Block ni-msme on 31/01/2017 to discuss the programme details and

assign tasks to different stake holders.

Telangana Nayee Brahmin Sangam – Represented by Devara Konda Nagaraju (State General

Secretary) & Kottala Yadagiri(Greater Hyderabad Secretary) – The Sangam having more than

1500 member and 350 salons in Hyderabad and Secunderabad area offered help in mobilization

and survey helping to study the issues and challenges they face in the business.

The associations are segregated on the basis of geographical areas and localities. We also met all

the other heads of the associations based namely Mr Jagdish, Mr M Satya, Mr Surywardhan and

others who represented their areas and they also contributed in the mobilization.

Through shop-shop mobilization in the local market, we also found many Hair Academy and few

NGOs which basically helps the poor students who have zeal to work or to become an

entrepreneur in this field but due to lack of proper market skills, technical skills and funds were

compelled to compromise on their dreams. We reached to some of the students and young and

enthusiastic people and apprised about the scope of the seminar and the numerous opportunities

they have before themselves from government schemes like MUDRA, Start up India etc.

The response was very encouraging and through these mode of mobilization, the practical

problems and real issues was also very much evident. Our team spent few hours at different small

salons and interacted with them which helped us in mobilizing the actual targeted audience which

require government support.

Execution and implementation

The seminar was well organized in the main auditorium at ni-msme campus having seating

capacity of 300 people. The seminar was inaugurated with the lighting ceremony by dignitaries

viz. Mr K K Jalan (Secretary, MSME GOI), Mr Jawed Habib, Mr M Chandrashekhar

Reddy(DG-nimsme), Mr Kushal Maitra and Mr Sharad Jha.

In the inaugural address Mr Jalan also briefed all the participants about the support and work

government is providing for this particular community.

Mr Habib also shared his insights about the tremendous opportunities in this industry apart from

technical skills.

Mr M Chandrashekhar Reddy shared his experiences and vast sectoral knowledge alongside giving

brief information about the various national and international programs which the ni-msme is

offering.

Nayee brahmin seva sangam association giving bouquet to Javed Habib

Welcome address of the by seminar by M. Chandrasekhar Reddy (Director General)

Inaugural Address by Mr. K.K. Jalan (Secretary of MSME –Govt. of India)

Lightening of Lamp in seminar by Mr. K.K. Jalan (Secretary of MSME –Govt. of India)

Lightening of Lamp in seminar by Javed Habib

Lightening of the Lamp in seminar by Kushal Maitra(CEO & Director - IIIM)

Speech by Sarad Kumar Jha (Director –IIIM)

Future scope The world that we live in the days of today, it has seen a constant change in the styles related to the

make ups as well as the hairdos and other aspects of styling that are applicable mostly for women.

Even for men there are fashion trends that have been encountered. The world is moving more and

more towards the fashion and glamour. The main reason for all the glamour and style has its

source and origination in the movie industry. Owing to the changes that have been witnessed, there

has been a lot of demand for the services in beauty as well as the selling of the beauty products

business. The beauty of a person is enhanced with the help of the various cosmetics products that

are used for styling these days by certain individuals. Hence starting a business venture in the

beauty services as well as the products can be a quite lucrative one.

The number of salons have also gone up. Its growth rate is 35 percent. Cosmetic treatments are

also growing at the rate of 5 per cent. The hair and beauty industry is seeing a per capita annual

spend of $1.2 which is expected to grow to $ 6.2 by 2015. The spa and body treatment segment is

estimated to grow approximately $772 million over the next five to eight years.

Growth in the beauty and wellness sector is spread across the country around top 50 cities. Growth

locations can be categorized based on their potential for growth and profitability. These cities and

towns have been analyzed on the following potential indices:

Earning Potential Index: Reflects the concentration of purchasing power in a town and

indicates the quality of the market

Consumption Potential Index: Reflects the inclination to consumption of premium

products, indicating the volume potential of the market

In beauty and salon segment, workforce requirements is expected to grow from 34 lakhs in

2013 to 121 lakhs in 2022

Based on market interactions, beauty sector is expected to grow at a CAGR of 20 percent

with 23 percent in organized sector and 15 percent in unorganized sector

With shift in focus towards quality of service, the industry has been looking to hire skilled

labour to sustain growth

Training Infrastructure

In addition to increasing the number of private training providers, the government has gradually

increased its training capacity through its schemes like

Modular Employable Skills (MES) Schemes

Offered under the Skill Development Initiative Scheme(SDIS)

The scheme has an objective to improve skill development for early school leavers

and existing workers, IT/ITC graduates, etc, especially in the unorganized sector, in

close consultation with the industry, micro enterprises in the unorganized sector,

state governments, experts and academia

Further, the skill levels of personal ready employed can also be tested and certified

under this scheme, i.e., certification of prior/experiential learning

It has provided a path way for multiple entry and exits, as well as transforming skill

development from long-term skill acquisition periods (1–2 years) to short term

(about three months)

STAR Schemes

The Beauty and wellness sector skill council is the national body federation for the

promotion and growth of the beauty and wellness industry

To promote skill development in the sector, the Beauty and wellness Sector Skill Council

of India participate in the national certification and reward scheme ― the STAR (Standard

Training Assessment and Reward) Scheme ― and aims to reach out to a million youngsters

The programme rewards employees undergoing training with an average reward of

INR10,000 per candidate as incentive under the National Skill Certification and Monetary

Reward Scheme (NSCMRS) contingent upon the candidate clearing the assessment with

minimum 90 percent attendance

The Government of India (GoI) plans to reimburse the training cost of the Retail Sales

Associates to trainees under this scheme

The programme is aimed at training workforce employed in the manufacturing and retail

sectors across 200 cities in 23 states.

Some of the Success Story SUCCESS STORY OF MUNNI

Ms. Munni had very humble beginnings in her journey with Jawed Habib. Coming from a conservative Muslim family she had not taken any formal education. It was very tough to even take a job without any education. She had always dreamt of joining and working for a corporate. But that was not possible due to her lack of education. So she moved towards acquiring some vocational skill. With lot of courage and with a paltry savings of Rs.7000/- she started her first beauty parlour. This was 20 years ago. Somehow she managed to run it. During this phase she heard about Jawed Habib the renowned hair expert and decided to enroll herself in one of his academies. She wanted to learn and upgrade her skills in hair styling. It was very difficult to meet Mr.Habib and could not secure an appointment to meet him. But luck gave way and she finally met her idol who had revolutionized the entire hair industry. This is where her journey took a great shape towards success. Jawed mentored her at every step and shared his secrets to run a successful salon and academy. After a marathon effort and dedication Ms.Munni today is the proud owner of two Jawed Habib salons and one academy. Her entrepreneurial journey has set an example for people that if you are determined in life no one can stop you.

SUCCESS STORY OF RAJU JAMPALA

Mr.Raju Jampala came from a poor family. He took up a job of a watchman and thus started his career. He had 3 siblings and his family had a hand to mouth existence. Not being much qualified he came in search of a job to Hyderabad. He joined as a helper in one of the Jawed Habib salons. He used to clean, sweep and mop the salon and was provided accommodation in a small room. Struggling with his income which barely took care of his basic needs he wanted to earn more to live a decent life. During his job at the salon he learnt how to manage the salon and run it. But this alone won‟t do. Hence he wanted to learn hair styling which he took a passion for. But he

was badly disappointed because he could not afford the fees. So after many months he somehow managed to save a little money and finally enrolled in the prestigious Jawed Habib academy. Then it was no looking back. He took up his first franchisee of a Jawed Habib salon in the year 2009 and ran it successfully and made good profits. Here his work experience in the salon helped him a lot. Slowly profits of one salon became the capital for another salon. Today, all the 3 brothers including Mr.Raju own two Jawed Habib salons and one academy and to add more to it they now own a 3-storey bunglow as their residence. Truly this is one of the best success story of a successful franchisee of Jawed Habib. No wonder why this brand is growing exponentially.

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