Workshop master presentation pp 2 10 15 final rev

Marketing 101 &Get Linked for Addiction Professionals

Addiction Treatment/Behavioral Health Marketing Plan

• Attitude & Believe in Yourself and Product

https://www.youtube.com/watch?v=qR3rK0kZFkg

• Image is Everything

https://www.youtube.com/watch?v=eFGGOkClJE8



https://www.youtube.com/watch?v=eFGGOkClJE8


What's in your treatment referral funnel?

Are you reaching EAP's, Labor Unions, Interventionists, Private Clinicians, Treatment Centers, Detox's and more... ?

How is your addiction related sales/service organization getting new contacts?

Are you utilizing email marketing?

Are you using aggregating websites?

Is your direct addiction professional audience over 10,000?

Are you utilizing the World's #1 networking site?


What is your treatment center or behavioral health organizations

mission statement?

What makes my Addiction Treatment Center/BH Organization different from the rest?

What are your unique selling points (USP's)? The more things you can think of here the more attractive your organization will be to addiction and behavioral health professionals and persons seeking treatment. This is your marketing position. You must keep putting out various messages all the time on the subject of why your Addiction Treatment/Behavioral Health organization is better than the many other addiction treatment centers or private practices. Some examples include;

Joint Commission Accreditation? Speak with Linda Potere today.

Inpatient/Outpatient Detox

Amino acid therapy

Relapse prevention

Aftercare

Inner Child Therapy

Pain Management

Who is my Addiction Treatment/Behavioral Health Organization a value to?

Who is my ideal client? Who is my ideal referral source?


Private Clinicians – LMHC’s, CAP’s, Social Workers, Psychiatrists, Psychologists, etc.

InterventionistsEAP’sAttorneys


Pain Management ClinicsChiropractorsDetox’s*Other Treatment Centers – Many centers focus on this segment which bears little fruit

Target Market Segment Strategy and Branding

What marketing strategies can you come up with that will pinpoint these addiction professionals and potential clients in order for them to use your business rather than one of your competitors? How can I brand my treatment center or behavioral health organization and give it an identity?


Social Media – LinkedIn 0ver 325 Million Professionals (“Get Linked for Addiction/Behavioral Health Professionals”), Facebook, Twitter, (Wordpress - Do your own blog)

Addiction Professional Conferences

Memberships to Organizations and Participating in Them

Blogging – Daily, Weekly (get your Directors and Clinicians to provide material). Re-release web site, reintroduce aspects of our Addiction Center or organization

Networking Events


Addiction Related Organizations – The Addicts Mom, Writers in Treatment, RIR, In the Rooms, TPAS

External Aggregating Sites – Scoopit (gathers all the addiction and behavioral health stories, blogs, and information on the web and lets you have your own page to aggregate. This can be linked to your site, and to LinkedIn which helps your SEO, and popularity on LinkedIn.

Obtaining email Lists – Conferences, LinkedIn, Networking,

Constant Contact, Mail Chimp – Professional emails

Snail Mail Lists – People Arrested for Drugs or Alcohol

What are your goals for 3 months, 6 months, 9 months, 1 and 5 years?

By knowing where you want to be after 3 months, 6 months, 9 months, 1 year, and 5 years can significantly assist you in what you should to do in order to accomplish your target goal. This does not automatically have to be a target profit - it may be something similar to increasing your census, or gaining referral sources.

How much will each program cost to put into practice and what does it cost to obtain a client or referral source?

What marketing programs are in my budget?

Do you have the resources to put these practices into position? How effective was the marketing that you put into position in 3 months, 6 months, 9 months, or 1 year? What worked and what didn’t work, and why? Your Marketing Mix is constantly changing. Do you need to make adjustments to your Marketing Strategy?

What is my pricing strategy?

Your pricing approach could depend on several factors

Am I working with a billing company that gets me the highest return (Speak with Eric Yorlano today from Integrity Billing)

Insurances Accepted – Can I offer More?

In Network and Out of Network

Drug Testing – In House, Out Sourced. Are you using this as a referral strategy? Speak with Charlie Darcy, VP Medytox, and Matt Thompson of Ammon Analytical Lab

Are There Internal Process You can change that will Increase your Bottom Line?

Ways to Generate More Revenue?

• Are there certifications the staff can get to generate more income?

• Are your therapist's trained for Marriage Counseling? – This is a billable Service

• Are your therapist’s trained in Anger Management? This is a billable service

• Pain Management program where you can out source the service and still make money

• Is your organization getting the maximum from UR?

Ways to Generate More Revenue?

• Are you using a lead generation Company? Speak with Adam Weil, CEO ARN today

• Are you losing money on your CC transactions? Speak with Christina from Heartland today

• Are you using EHR? Speak with Rick Abrams of Adaptive Infotech, & Coletta Dorado of AZZLY today

• Pain Management program where you can out source the service and still make money

• Is AMA costing you revenue? Speak with Rick Gallant

of Biosound today

What is my Promotion Strategy?

• What are you doing to promote your treatment center? Is your promotional strategy geared toward the wrong group of individuals?

• A few promotional strategies you can incorporate:


• Internet – Ad Words, SEO, New Webpages, sister sites focusing on one aspect

• Social Media (Free but takes time and someone dedicated to it) LinkedIn, Facebook, Twitter

• E-mail – Professional E-Mails - Constant Contact, Mail Chimp (costs vary depending on the number of contacts)

• Psychology Today – List the Addiction Treatment/Behavioral Health Organizations and also list your clinicians

• Professional Magazines – Behavioral Health Magazine, Sober World, Counselor Magazine


• Addiction Related Organizations – The Addicts Mom, RIR, In The Rooms

• Addiction Professional Organizations; NAATAP, FAADA, FARR

• TV

• Radio

• Billboards

• Flyers

• Outbound Telephone


• Scholarship program offered to 1 actively participating referral source each quarter

• Hosting CEU lunch events attracting private clinicians (helps build referral relationships and gives you a captured audience)

• Open House (even if you’ve been open a while)

• Introducing new staff

• Promote your niche in the market

• Monthly newsletter


• Alumni Marketing – E-Mail and Snail Mail

• Daily Inspiration

• Monthly Newsletter – with Links To Local Fun Events, support Links, reminders of Techniques to Sustain Sobriety

• Monthly Get Together

• Offer Alumni Positions in Your Organization


• Corporate Brochure – Is It Telling The Correct Message? Who is it directed toward?

• Business Cards – Do They Tell Your Story?

• Website Blog, Directing Traffic, TRADE LINKS

• Advertise in Local / Specialized Publications

• Post Your Link – The Posting Board

Market Research

• Know who your exact competition is, what they are doing, how they are doing it, who they are partnering with, what organizations they belong to, what events they attend, their pricing structure, and the value of their services compared to yours.

Market Research

• Drug Abuse and Addiction Treatment Center SWOT Analysis

• This is a summary of most important aspects of your addiction center or behavioral health organization and your competition. By going through each one of these for your business and your closest competitors you can think about it where the possible dangers lie ahead and hopefully have a solution to deal with the difficulty should it take place.

Market Research

Market Research

Your Treatment Center or Behavioral Health Organization

• Strengths

• Weaknesses

• Opportunities

• Threats

Market Research

Your Competition •Strengths•Weaknesses •Opportunities•Threats

Get Linked for Addiction Professionals

How many people use LinkedIn?

“Get Linked for Addiction Professionals”

Growing Your Addiction/BH Audience

How to Grow Your Professional E-mail database

333 Million Professionals

How to Effectively Use LinkedIn for Addiction Professionals

Profile Building-Increase search rankings within LinkedIn and on major search engines

Key Addiction Related Search Words in Your Profile and Where to Place Them

Importance of Your Headline and how to Send a Message to all Your Level One’s Quickly

Tricks on How to Gain Addiction Professional Level One Connections Quickly and Easily

Short Cuts and Tricks on Navigating Addiction Related Groups and fast Posting Techniques


Learn how to grow your addiction/BH audience

Learn how to reach 100,000's Addiction/BH professionals

Learn exactly how to utilize LinkedIn in the Addiction/BH field to get referrals and increase your sales/service organizations clients

Learn the value of Level One contacts

How to use Level One contacts in and outside of LinkedIn

Learn how to grow your level one contacts


Learn how to get valuable, hard to reach referral contacts like; EAP's, Interventionists, Private Clinicians, Cap's, LMHC's, Attorneys, and more

Learn how to reach ALL your level one contacts at the same time

Learn how to use your title strategically on LinkedIn

Learn how to connect with someone that is not a level one connection

Learn the tricks of using the phone app


Q & A

BHNR is available for staff training at your facility

BHNR is available for profile make overs

BHNR is available to grow your level ones and audience

Addiction VIP Symposium II

2 Day Event June 24th & 25th

Inverrary Ft. Lauderdale; holds 50-60 Exhibitors and 250 Attendees in Ballroom

12 NAADAC CEU approved presentations

Presentation Tracks; Adolescent, Christian, Marketing Admissions, and Celebrity

2-4 Shows of “Pass It On” for symposium attendees and general public.

Searching for a non-profit to give a scholarship raising Gala


2 Day Event June 24th & 25th

Inverrary Ft. Lauderdale; holds 50-60 Exhibitors and 250 Attendees in Ballroom

12 NAADAC CEU approved presentations

Presentation Tracks; Adolescent, Christian, Marketing Admissions, and Celebrity. If you would like to Co-Host you can pick the track

2-4 Shows of “Pass It On” for symposium attendees and general public.

Searching for a non-profit to give a scholarship raising Gala


Venue holds 50-60 Exhibitors and 250 attendees in ballroom

BHNR to hold same pricing as the last VIP Symposium

BHNR to hold same admission price of only $99

BHNR to hold same pricing on Exhibitor’s booth and 2 passes ONLY $450


Symposium Co-Chair Sponsorship $5,000 (2 Avail.) 3 NAADAC CEU Presenters (45 Min. Presentations) One 8’ exhibitor table for two days at the symposium (table skirts and covers not provided) 10 Passes into Symposium One Email Blast to 40K Addiction/BH Professionals Your Organization Supplies Ad Copy Branding on a Min. of 50 Symposium Posts utilizing 50 Addiction/BH Groups on LinkedIn Reaching Over 100K Addiction/BH Professionals One LinkedIn Email Blast to 25,000 Addiction/BH Professionals Your Organization to Supply Ad Copy 2 Posts on Behavioral Health & Addictive Disorders Scoop-It Page Google Plus 1 post on BHNR and The Addictions Academy Google Pg. Inclusion as Co-Chair Sponsor in all Symposium Email Blasts to 40,000 Addiction/BH Professionals


NAADAC CEU Sponsorship Presentation - $2,500 1 Speaker 45 Min. Presentation - Sponsor Speaker NAADAC Nationally

Accredited CEU's Speaker Must Be Approved 1 Month Prior to the Event One 8’ exhibitor table for two days at the symposium (table skirts and covers

not provided) Professional Email Contact Blast to Over 20,000 Addiction/BH contacts solely

for your organization 3 Admissions into Symposium Company name, logo, and write up of presentation on conference website Recognition as NAADAC Speaker Sponsor in Marketing Pieces conference emails to over 40,000 Addiction/BH professionals with a link to your website


Other Sponsorships available

Bag Sponsor $1,500 Breakfast Sponsor $1,200 (2 Available) Lunch Sponsor $1,200 (2 Available) Marketing Presentation Sponsor $650 (8 Available). Includes booth, 2

passes, and 10 min. mic time during lunch Prize Sponsor $300 Badge Sponsor $300 (2 Available) Pad and Pen Sponsor $300 Coffee Sponsor $200 (8 available, 4 per day)


Gala Co-Chair Sponsor $5,000 VIP table of 10 at the Gala One 8’ exhibitor table for two days at the symposium (table skirts and covers

not provided) Four passes into symposium Recognition at the gala as Co-Chair Sponsor with 20 minutes mic time at gala One Email Blast to 40K Addiction/BH Professionals Your Organization Supplies Ad Copy One direct email to our members of the 8 groups with over 25,000 members Inclusion in all symposium email blasts with logo and link to our email database

of over 40,000 addiction/BH professionals Logo and Link in posts to Addiction/BH Audience of over 30,000 level one

connections Signage at gala and during symposium Logo and Link on Symposium Website

Rehab Rescue http://www.rehabrescue.solutions/

Complete Rehab Start-up or Examination that increases Revenue and ROI. We set-up or evaluate the infrastructure of your organization and provide proven methods to operate and generate more revenue.

Goals of Rehab Rescue http://www.rehabrescue.solutions/

Reduce costs, generate more revenue, attract business, gain new relationships, implement new, more efficient ideas for the purpose of better clinical aspects, HR, utilization review, operating procedures, billing procedures, staff development and training, client retention (reduction in AMA, APA), staff retention, ROI, and marketing.

Rehab Rescue http://www.rehabrescue.solutions/

The number one goal of a detox, residential treatment center, PHP, or IOP is to fill the beds with quality candidates that need your services. This is where most places struggle to maintain a census of appropriate candidates. You hire marketers, developers, lead generation services, dabble in the AdWords game and spend thousands of dollars to get the phone to ring.

See more at: http://www.theaddictionsacademy.com/addmission-center-call-center-training/#sthash.KtRBURi6.dpuf

• Admissions Call Center Training

• Marketing Training

• AMA Training

Workshop master presentation pp 2 10 15 final rev

Healthcare

Transcript of Workshop master presentation pp 2 10 15 final rev