Workshop: Making the Best of the YouTube-Age
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1 Workshop: Making the Best of the YouTube-Age Possibilities on the net
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Possibilities on the net. Slides to my Workshop Presentation at the Exchange Forum \"Perspectives for Animated Film\". 19 April 2008 Filmfest Dresden.
Transcript of Workshop: Making the Best of the YouTube-Age
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Workshop: Making the Best of the YouTube-Age
Possibilities on the net
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19. April 2008
Bertram Gugel: gugelproductions.de Who am I? Blogger Co-Author of TV 2.0
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19. April 2008
Bertram Gugel: gugelproductions.de Overview Introduction Part 1: Distribution
– Strategy – Short How-to Guide
Part 2: Reach – Strategies – Example
Part 3: Discussion
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19. April 2008
Bertram Gugel: gugelproductions.de Goals Reaffirm potential of medium Discuss your challenges Review Tools and Services Show some examples Discuss possibilities
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Market Overview
19. April 2008
Bertram Gugel: gugelproductions.de
Prosumer TV Web
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Market Overview
19. April 2008
Bertram Gugel: gugelproductions.de
Prosumer TV Web
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YouTube in Numbers ⅓ of all US Video Views January 08
2,6 Bio. Streams/Month (US)
66 Mio. Unique Viewers/Month(US)
10h Video/sec Upload
BBC, CBS, NBC, ZDF, ...
Paid out $1 Mio. to Users
19. April 2008
Bertram Gugel: gugelproductions.de
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What is possible? Soulja Boy 31 Mio. Profile Views on
MySpace
682.000 Friends on MySpace
55.000 Subscribers on YouTube
Ø 550.000 Video Views/Day
#1 Billboard-Charts USA
133 Mio. Video Views on YouTube
19. April 2008
Bertram Gugel: gugelproductions.de
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Distribution
19. April 2008
Bertram Gugel: gugelproductions.de
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19. April 2008
Bertram Gugel: gugelproductions.de Distribution Strategies 1
1:1
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19. April 2008
Bertram Gugel: gugelproductions.de Distribution Strategies 1
many:many
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19. April 2008
Bertram Gugel: gugelproductions.de All Sources ...
TV
Web-TV
Clips
Pay Advertising Free
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All Channels ...
19. April 2008
Bertram Gugel: gugelproductions.de
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19. April 2008
Bertram Gugel: gugelproductions.de Best Practice: Distribution All Channels All Sources encourage linking, sharing,
forwarding
Be everywhere for maximum reach
Problem: Tools and worklows are missing
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Short How-to Guide
19. April 2008
Bertram Gugel: gugelproductions.de
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19. April 2008
Bertram Gugel: gugelproductions.de Formats Quicktime: Sorenson Video
3, Full Frames, 4:3, Multiple of 8
Flash-Video-Format: on2 Flix Pro (VP6E-Codec)
MPEG-4 AVC (H.264)
iPod (m4v)
WMV, 3GP, DivX or HD?
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19. April 2008
Bertram Gugel: gugelproductions.de Tools Multi-Uploader
File Conversion
Statistics
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19. April 2008
Bertram Gugel: gugelproductions.de Video hosting
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19. April 2008
Bertram Gugel: gugelproductions.de Your Blog/Site Blog
Podcast
Video CMS
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Reach
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19. April 2008
Bertram Gugel: gugelproductions.de Effective Distribution?
Walter Moers: Der Bonker
TV
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TV has its prime time ...
19. April 2008
Bertram Gugel: gugelproductions.de
... what about the web?
Plan ... release circles
release times
campaigns
How do your videos perform?
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Plan for diffrent usage patterns
19. April 2008
Bertram Gugel: gugelproductions.de
Short-Head14.000
Longtail14.000
Sleeper3.500
Event Video Evergreen
Sleeping beauty
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Timing
19. April 2008
Bertram Gugel: gugelproductions.de
Get in the right context
Use hypes, memes and events
Use inside exposure
Use high engagement
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19. April 2008
Bertram Gugel: gugelproductions.de Title & Thumbnail drive usage
Ø 900 000 vs. Ø 70 000
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Getting reach
19. April 2008
Bertram Gugel: gugelproductions.de
Inventory
Landmark Videos
Cooperations and featuring
Slowly build your audience
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Iventory
19. April 2008
Bertram Gugel: gugelproductions.de
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Landmark Videos
19. April 2008
Bertram Gugel: gugelproductions.de
1 Video accounts for nearly 100% of the 30 Mio. Views
Viral Hit 1
Featured 1
Viral Hit 2
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Cooperations, featurings
19. April 2008
Bertram Gugel: gugelproductions.de
Views in 5 days
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Slowly build your audience ... 57% of viewers share links to the videos
they watch over 50% have watched videos with
others Videos can produce a strong affinity Videos reach user on a new level
Give Users the content and tools to engage
19. April 2008
Bertram Gugel: gugelproductions.de
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Thank You! Contact: Bertram Gugel www.gugelproductions.de/blog/ [email protected] Tel.: +49 (179) 221 77 63
