WORKSHOP FROM NIMBY TO PIMBY · think visual. 35 think visual. 36 think visual show final result....
Transcript of WORKSHOP FROM NIMBY TO PIMBY · think visual. 35 think visual. 36 think visual show final result....
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WORKSHOP
‘FROM NIMBY
TO PIMBY’
FLO
OD
CO
M F
INA
L C
ON
FER
ENC
E –
24
.09
.20
14
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WELCOME!
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GET TO KNOW
EACH OTHER
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GET TO KNOW
YOUR AUDIENCE
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GET TO KNOW
YOUR AUDIENCE
THREE QUESTIONS
who holds your project back
who pushes your project forward
who doesn’t care
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GET TO KNOW
OUR AUDIENCE
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FRANCE
ST-OMER
FRO
M N
IMB
Y T
O P
IMB
Y
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Project management
Inform AwarenessDevelop the
appropriation
Local government, public
institution, municipality,
inhabitants, public
schools
Local government, public
institution, municipality,
inhabitants
Public school,
inhabitants
Gro
up
sTo
ols
Communication management
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PEOPLE WHO PUSHED
THE PROJECT FORWARDTHE MEDIA
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PEOPLE WHO PUSHED
THE PROJECT FORWARD
The PARTNERS OF
FLOODCOM WHO DEVELOP
AWERENESS ACTIONS
The booklet
A model map
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PEOPLE WHO
DIDN’T CARE
SCHOOLS
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NETHERLANDS
BREDA
FRO
M N
IMB
Y T
O P
IMB
Y
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PEOPLE WHO HELD THE
PROJECT BACK
Land proprietors
Waterboard
Staatsbosbeheer (forest management)
Meetings with all
parties
benefits to organisations and owners
Audience Action
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PEOPLE WHO PUSHED
THE PROJECT FORWARD
City (took the lead with
the help of DLG)
gatherings
Audience Action
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PEOPLE WHO
DIDN’T CARE
community newsletters
meetings with
stakeholder groups
Audience Action
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UK
CHELMSFORD
FRO
M N
IMB
Y T
O P
IMB
Y
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Land proprietors
Parish Council
Direct negotiation
Legal process
Financial
compensation
Audience Action
PEOPLE WHO HELD THE
PROJECT BACK
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City Council
Environment Agency
National Government
priority
ECC as lead local flood
authority
Partnership
joint funding
Audience Action
PEOPLE WHO PUSHED
THE PROJECT FORWARD
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PEOPLE WHO
DIDN’T CARE
Main beneficiaries
remote from site –
unaware of benefits
Public exhibitions
Press release
Web pages
Audience Action
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BELGIUM
ANTWERP
FRO
M N
IMB
Y T
O P
IMB
Y
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PEOPLE WHO HELD THE
PROJECT BACK
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PEOPLE WHO PUSHED
THE PROJECT FORWARD
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PEOPLE WHO
DIDN’T/ DON’T CARE
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PEOPLE WHO
DIDN’T CARE
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CO
MM
UN
IAT
TIO
NS
CREATE
THE PIMBY
ATTITUDE!
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CO
MM
UN
IAT
TIO
NS
1. LISTEN TO
YOUR
AUDIENCE.
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Stakeholder
inventarisatieStart communicatie.STAKEHOLDERMANAGEMENT
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CO
MM
UN
IAT
TIO
NS
2. A SOLID
COMMON
GROUND NEEDS
MAINTENANCE.
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AVOID JARGON
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GroupStakeholdermanagement
Communicationmanagement
Communication tools
Flanders Defend Inform website, press, …
Community
Kruibeke,
schools,
cultural
groups, …
Involve Convince Information point,
inormation
evenings,
brochures,
newsletters, movie,
events, …
Fisherman,
neighbours of
the
Barbierbeek
Critical follow-
up
Educate Excursions, meetings,
expert speakers,
workshops
Municipality,
nature groups,
farmers
Collaborate Dialogue Brainstorms,
management
committee, work
forces, planning
sessions
FIRM STAKEHOLDER MANAGEMENT
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FIND WIN-WINS, QUICK
WINS & AMBASSADORS
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SPEAK WITH 1 VOICE &
LET PARTNERS SCORE
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FOCUS ON THE
FINAL RESULT
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THINK VISUAL
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THINK VISUAL
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THINK VISUAL
SHOW FINAL RESULT
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CO
MM
UN
IAT
TIO
NS
3. A QUALIFIED
TEAM WORKS
WONDERS
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LOCAL KNOWLEDGE AND
PROJECT RECRUITMENT
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CO
MM
UN
IAT
TIO
NS
4. THOROUGH
PLANNING
SHORTENS
IMPLEMENTATION
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STICK TO
YOUR ORIGINAL PLAN
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1 CLEAR, NEUTRAL
LEADER
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CO
MM
UN
IAT
TIO
NS
5. EXPERIENCECOMMUNICATION
DURING IMPLEMENTATION
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TELL AN ENGAGING,
CLEAR STORY
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THINK VISUAL, ENGAGING
& PRESS ORIENTED
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SHOW PROGRESS AND
ASK FEEDBACK
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ORGANISE AND SUPPORT
LOCAL ACTIVITIES
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CO
MM
UN
IAT
TIO
NS
6. GOOD
AGREEMENTS
DURING
MONITORING AND
MANAGEMENT
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(INTERNATIONAL) RECOG-
NITION STIMULATES
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AN ENGAGING STORY
ATTRACTS VOLUNTEERS
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THANK YOU!
FLO
OD
CO
M F
INA
L C
ON
FER
ENC
E –
24
.09
.20
14