Digitalisering af virksomhederne og deres forretningsmodeller
Workshop: Digitale forretningsmodeller
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Transcript of Workshop: Digitale forretningsmodeller
Strategy & innovation consulting company
DIGITALE FORRETNINGS-MODELLER 25.MAI 2016
Inger Hanne Vikshåland – Engage // Innovate - @vikshaalandPositiv opplæring
Inger Hanne Vikshåland Growth Hacker
Digital native
Yoga junkie
ALLE BRANSJER UTSETTES FOR DIGITAL DISRUPSJON.
HVA GJØR DERE?
”Digitalisering er utrolig spennende, men det har ingenting med shipping å gjøre.
– Men så skjønte vi at det har veldig mye med shipping å gjøre.”
Lasse Kristoffersen, Administrerende direktør i Torvald Klaveness-gruppen
MER ENN MARKEDSFØRING
MER ENN SOSIALE MEDIER
MER ENN TEKNOLOGI
THE BIG PICTURE
Klisje! Det handler om folkEnkelt – Praktisk – Tilgjengelig
”You’ve got to start with the customer experience and work back toward the technology, not the other way around”
DISRUPTED
Movies
Traveling
Bookstores
NewsMusic Newspapers
Gaming
”Dating”
Photo
ONGOINGDISRUPTION Marketing
Bank
Publishing
Entartainment
ClothsRecruitment
Food
TV
Car industy
COMING SOONEducation
Elderly Care
HealthOil & gas
Disruptive innovation
…..always follows a pattern.
The market leader
The market leader
The market leaderHa, ha, ha….
…..????The market leader
‘’…we don’t understand…’’
The market leader
‘’…Oooppppsssss’’
The market leader
Digitalisering avfysiske produkter og tjenester
Strategy & innovation consulting company
‘’Når selskap tar i bruk teknologi gjør de ofte gamle ting – på nye måter’’
Strategy & innovation consulting company
Når selskap setter det digitale i kjernen av alt de gjør, får de et helt annet syn på
strategi og teknologi.
I dette tverrsnittet utvikles de digitale forretningsmodellene
HELSE
CASE
The Uberfication Of Healthcare
Den eldre populasjonen i
Stavanger mellom
67-79 år vil øke med
33,5% innen de neste
5 årene
BANK
MINI CASE
«Banking is essential.
Banks are not»
Telenor banka aspires to become the leading provider of mobile and online financial services in Serbia.
Etter 18 måneders drift har Telenors Easypaisahatt ti millioner registrerte brukere – mens alle de andre bankene til sammen dekker bare åtte millioner
Hvor mange forretningsmodeller……?
(Hvor mange måter å tjene penger på…)
Hvor mange forretningsmodeller kan
du tenke deg…..
for ‘’en ku’’?
?
Connected Cattle: How wearables and the cloud help farmers get their cows pregnant
Kr. 105 millioner
Anybody can be strategically
- David Kelley, IDEO
creative. You just haveto learn how.
1984, the rediscovered business model from 1957
Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
Map o
ut yo
ur fu
ture
reve
nue stre
ams
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Search & Ads
Youtube AdsMaps
WazeAndroid
Nest (Home)
Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
Map o
ut yo
ur fu
ture
reve
nue stre
ams
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Search & Ads
Youtube AdsMaps
WazeAndroid
Nest (Home)
DronesBroadband….
Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
Map o
ut yo
ur fu
ture
reve
nue stre
ams
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Search & Ads Youtube AdsMaps
WazeAndroid Nest (Home)
Drones
Energy Broadband….
Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
Map o
ut yo
ur fu
ture
reve
nue stre
ams
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Search & Ads Youtube AdsMaps
WazeAndroid Nest (Home)
Drones
RoboticsEnergy Broadband….
Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
Map o
ut yo
ur fu
ture
reve
nue stre
ams
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Search & Ads Youtube AdsMaps
WazeAndroid Nest (Home)
Drones
Self-Driving Cars
RoboticsEnergy Broadband….
Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
Map o
ut yo
ur fu
ture
reve
nue stre
ams
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Search & Ads Youtube AdsMaps
WazeAndroid Nest (Home)
Drones
Glass
Self-Driving Cars
RoboticsEnergy Broadband….
Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
Map o
ut yo
ur fu
ture
reve
nue stre
ams
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Search & Ads Youtube AdsMaps
WazeAndroid Nest (Home)
CalicoCancer
Drones
Glass
Self-Driving Cars
RoboticsEnergy Broadband….
Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
Map o
ut yo
ur fu
ture
reve
nue stre
ams
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Search & Ads Youtube AdsMaps
WazeAndroid Nest (Home)
SpaceX
Moon TechnologyCalico
Cancer
Drones
GlassRoboticsEnergy Broadband….
Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
Map o
ut yo
ur fu
ture
reve
nue stre
ams
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
PROSJEKT#1 Skisser 1-3 «nye» forretningsmodeller – forsøk å følge de tre nivåene
#2 Lag en plan for å ta dette videre internt
#3 Lag en pitch på 3 - 5 slides for å skape bevegelse (begeistring) internt i ledergruppen/styret
”The problem is
NOTnew ideas”
The problem is the system, processes, methods, tools and resource allocation.
…it’s the HOW ofthe organization
Mange små og mellomstore bedrifter mangler både digital kunnskap og mulighet til å teste nye forretningsmodeller. Vi har sovet i timen, sier Walter Qvam.
Kilde: http://www.russellreynolds.com/insights/thought-leadership/2014-digital-board-director-study
