Workshop CRM solution
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Transcript of Workshop CRM solution
CMS solution - xRed
Ing. Petr Kořenek11. 10. 2011
CMS
• CMS = Content Management System– System providing a solution for manage content of website
presentation.
• The main use– Content management, content changes, publication of
documents– Access control (documents, content)– Management discussions and comments - moderated
discussion– File and gallery manager– Statistics– Publications News and events– Sales of products and services– Business support activities (presentation, events, banners)
• Structure of CMS system– categories, articles, tree structure
• The distribution of elements and smarts– templating languages – static and dynamic elements
• What is possible to change– menu– SEO– order– pictures, galleries – banners– texts
CMS - xRed
• Průběžná optimalizace webových stránek pro internetové prohlížeče
• Maintenance and update core xRed• Continuous innovation• Data backup• Maintain and update database• Maintenance and update application environment• Free update for all modules• Service for stable operation• Availability on the main network
Supporting services
• Upload of content– Important
• seo, names
– WYSIWYG editor– Link to document– Link inside your web– Link to other web– Setting the SEO articles and categ.
• Access to content files– Structure– Description of images– Trim images
Content management
• Gallery– FTP– Upload images to a database from FTP– Foundation of gallery– Insert photo to page
Gallery
• Date of expiration• Sorting of categories• Move article to another category• Backlinks in a texts• Creativity - Images• Correct description• Analysis of user behavior
– A decision tree– Analysis of products– Monitoring goals – Google Analytics
Attractions & Trends
• Connect to Facebook • Connect to Twitter• RSS • Surveys and questionnaires - feedback
Interesting modules
• Actualisation of gallery environment • Actualisation of articles environment
Future plan