Workshop contentmarketing socialmedia najaar 2010
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Wat kunt u verwachten?
• Van Internet 1.0 naar Web 2.0
• Merken raken de controle kwijt
• Nieuwe marketing
ADMIUM.NL
donderdag 25 november 2010
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Jan-Henk Boumansinds vorige eeuw actief met internetmarketing
• www.janhenk.nl
• www.linkedin.com/in/janhenkbouman
• www.jan-henkb.hyves.nl
• www.facebook.nl/janhenk
• www.twitter.com/janhenkb
• www.netlog.nl/JanHenkB
ADMIUM.NL
donderdag 25 november 2010
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Amersfoort - Nederland - sinds 1999 Shareforce Iasi - Roemenië - sinds 2009
donderdag 25 november 2010
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Breng je content waar je doelgroep is!
Ze zitten vaker niet dan wel op je website!
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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Admium klanten
donderdag 25 november 2010
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Van internet 1.0naar
Web 2.0
ADMIUM.NL
donderdag 25 november 2010
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Evolutie of
Revolutie
donderdag 25 november 2010
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donderdag 25 november 2010
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WEB 2.0OpenSociaal
Mens centraal
ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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Wij zijn de media!Iedereen kan overal foto’s en filmpjes maken.
En mensen zetten die online.
Waarom? ‘Ik was erbij’.
ADMIUM.NL
donderdag 25 november 2010
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donderdag 25 november 2010
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Begrafenis van de Paus
Ik was erbij!
donderdag 25 november 2010
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Wij zijn de media!door laagdrempelige techniek
ADMIUM.NL
donderdag 25 november 2010
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Wij zijn de media!
Niet alleen de professionals mogen en kunnen publiceren
Iedereen kan en mag het!
ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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Esmee Denters 2 jaar geleden
ADMIUM.NL
donderdag 25 november 2010
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donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
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ADMIUM.NL
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ADMIUM.NL
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ADMIUM.NL
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Esmee Denters
ADMIUM.NL
donderdag 25 november 2010
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Esmee Denters
ADMIUM.NL
donderdag 25 november 2010
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Esmee Denters
18.500.000 X
is haar youtube kanaal beken
Peter R. de Vries (Joran) 7.000.000
ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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80.000 video’s197 landen
ADMIUM.NL
donderdag 25 november 2010
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Wij zijn de media!
Online beïnvloedt
offline
ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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van youtube totGrammy winnaar!
ADMIUM.NL
donderdag 25 november 2010
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OK GO daagt uit
ADMIUM.NL
donderdag 25 november 2010
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donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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donderdag 25 november 2010
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Wij hebben invloedwij zijn de media!
donderdag 25 november 2010
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Wij hebben invloedwij zijn de media!
Merken zijn overgeleverdaan de
community
donderdag 25 november 2010
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Wij hebben invloedwij zijn de media!
donderdag 25 november 2010
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Wij hebben invloedwij zijn de media!
Ze kunnen je maken en breken
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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Doen we alleen nuttige dingen?
ADMIUM.NL
donderdag 25 november 2010
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donderdag 25 november 2010
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donderdag 25 november 2010
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donderdag 25 november 2010
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donderdag 25 november 2010
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Wij zijn de media!
ADMIUM.NL
donderdag 25 november 2010
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Wij zijn de media!
Merken zijn overgeleverdaan de
community
ADMIUM.NL
donderdag 25 november 2010
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Wij zijn de media!
ADMIUM.NL
donderdag 25 november 2010
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Wij zijn de media!
Je kwaliteit is transparant
ADMIUM.NL
donderdag 25 november 2010
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Wij zijn de media!
Je kwaliteit is transparantIs dit alleen positief?
ADMIUM.NL
donderdag 25 november 2010
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Jeff Jarvis Dell Hell
ADMIUM.NL
donderdag 25 november 2010
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Jeff Jarvis Dell Hell
ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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donderdag 25 november 2010
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donderdag 25 november 2010
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donderdag 25 november 2010
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De echte ZIGGO
ADMIUM.NL
donderdag 25 november 2010
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8.500 xMaar.........
ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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donderdag 25 november 2010
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Ziggo webcare
geen reactiedonderdag 25 november 2010
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Mond tot mond
ADMIUM.NL
donderdag 25 november 2010
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Invloed van sociaal netwerk
donderdag 25 november 2010
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Mond tot mondNegatieve ervaring wordt
7xvaker doorverteld
ADMIUM.NL
donderdag 25 november 2010
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87% Doet eerst online onderzoek
voor offline aankoop
ADMIUM.NL
donderdag 25 november 2010
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Je bent wat Google en internet
over je zeggen!
ADMIUM.NL
donderdag 25 november 2010
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Maar het gebeurt offline
ADMIUM.NL
donderdag 25 november 2010
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donderdag 25 november 2010
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Oude vormen van marketing
ADMIUM.NL
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donderdag 25 november 2010
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donderdag 25 november 2010
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donderdag 25 november 2010
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donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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Buyer personas
• Wie zijn het?
• Waar zitten ze?
• Wat vertel je ze?
• Hoe leg je de verbinding?ADMIUM.NL
donderdag 25 november 2010
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Buyer personas
donderdag 25 november 2010
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donderdag 25 november 2010
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donderdag 25 november 2010
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donderdag 25 november 2010
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Stimuleer het delen!
ADMIUM.NL
donderdag 25 november 2010
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donderdag 25 november 2010
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donderdag 25 november 2010
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Stimuleer het delen:
• Youtube 831 video’s
• Google 87.000 results
ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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Je bent wat je publiceert!
ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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Je bent wat je publiceert!Wat publiceer je?
• Vakjargon of de taal van je doelgroep?
• Is publiceren zenden of dialoog?
• Start je de dialoog vanuit oplossingen?
• Start je de dialoog vanuit een bedrijf?
• Waar publiceer je?
ADMIUM.NL
donderdag 25 november 2010
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Wat publiceer je?
ADMIUM.NL
donderdag 25 november 2010
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Wat publiceer je?
ADMIUM.NL
donderdag 25 november 2010
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Waar publiceer je?
donderdag 25 november 2010
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Sociale Netwerken:
• Hyves 9 miljoen
• Facebook 500 miljoen
• Twitter 175 miljoen
• LinkedIN 75 miljoen
ADMIUM.NL
donderdag 25 november 2010
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donderdag 25 november 2010
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donderdag 25 november 2010
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donderdag 25 november 2010
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donderdag 25 november 2010
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Maak van je businessje media netwerk!
ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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• Youtube 142 miljoen views
• Facebook 56.000 fans
ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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Luisteren naar je doelgroep...
ADMIUM.NL
donderdag 25 november 2010
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Response Campaign
ADMIUM.NL
donderdag 25 november 2010
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Old Spice resultsYoutube
• Dag 1 5,9 miljoen views
• Dag 2 8 video’s in the top 11
• Dag 3 20 miljoen views
• Dag 7 40 miljoen views
• #1 branded channel
ADMIUM.NL
donderdag 25 november 2010
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Old Spice results
• Facebook > 1 miljoen fans
• Twitter 120.000 volgers
• Eigen website 300% groei in bezoek
• Na 6 mnd 1.4 miljard impressies
• Sales 107% groei
• Nummer 1 bodywash brand for men
ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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Wat is de nabijetoekomst?!?
ADMIUM.NL
donderdag 25 november 2010
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donderdag 25 november 2010
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Toekomst/heden
ADMIUM.NL
donderdag 25 november 2010
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Toekomst/heden
ADMIUM.NL
donderdag 25 november 2010
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Location Based Services
ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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ADMIUM.NL
donderdag 25 november 2010
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donderdag 25 november 2010
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donderdag 25 november 2010
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© 2010 ADMIUM
donderdag 25 november 2010
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Advies nodig?• www.janhenk.nl
• www.linkedin.com/in/janhenkbouman
• www.jan-henkb.hyves.nl
• www.twitter.com/janhenkb
• www.facebook.com/janhenk
• www.slideshare.net/JanHenkB
ADMIUM.NL
donderdag 25 november 2010
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Dankvoor de aandacht!
donderdag 25 november 2010