Workshop (c) Andre Matarazzo. Digital marketing 2010
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Transcript of Workshop (c) Andre Matarazzo. Digital marketing 2010
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creative leapOctober 2010
Thursday, November 11, 2010
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It’s about creativity
!
Thursday, November 11, 2010
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Who?
Edward de Bono1967
Thursday, November 11, 2010
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problem
problem
Standard thinking
How to create a faster hair straightener?
Thursday, November 11, 2010
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problem
problem
Standard thinking
We can build larger pads
Thursday, November 11, 2010
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problem
problem
Standard thinking
We can raise the temperature
Thursday, November 11, 2010
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problem
problem
Standard thinking
We can change the material to teflon
Thursday, November 11, 2010
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problem
problem
problem
solution
Standard thinking = Vertical thinking
It will slide too fast. How to get more grip onto the pads?
Thursday, November 11, 2010
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problem
problem
problem
solution
Standard thinking = Vertical thinking
Thursday, November 11, 2010
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solution
problem
Standard thinking = Vertical thinking
Thursday, November 11, 2010
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reformulate the problem
solution
best possible solution
what gave rise to the problemLateral thinkingwhat gave rise to the problem
Women live in a hurry these days
Thursday, November 11, 2010
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solution
best possible solution
reformulate the problem
what gave rise to the problemLateral thinking
Women don’t want to have curly hair
what gave rise to the problem
Thursday, November 11, 2010
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solution
best possible solution
reformulate the problem
what gave rise to the problemLateral thinking
Women have curly hairwhat gave rise to the problem
Thursday, November 11, 2010
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solution
best possible solution
reformulate the problem
what gave rise to the problemLateral thinking
Women live in a hurry these dayswhat gave rise to the problem
reformulate the problem
Can we put the hair straightener into the car somehow?
Thursday, November 11, 2010
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solution
best possible solution
reformulate the problem
what gave rise to the problemLateral thinking
Women have curly hairwhat gave rise to the problem
reformulate the problem
Can we change the follicle so that it grows naturally straight?
Thursday, November 11, 2010
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solution
best possible solution
reformulate the problem
what gave rise to the problemLateral thinking
the best possible solution
Straight-n TreatmentThe first shampoo + conditioner treatment that straightens your hair.
Thursday, November 11, 2010
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solution
best possible solution
reformulate the problem
what gave rise to the problemLateral thinking
Thursday, November 11, 2010
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Group challenge
divide into
4groups
people you don’t know
Thursday, November 11, 2010
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Group 1
Thursday, November 11, 2010
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Group 2
Thursday, November 11, 2010
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Group 3
Thursday, November 11, 2010
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Group 4
Thursday, November 11, 2010
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45’create + present
Thursday, November 11, 2010
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1 2
3 4
Thursday, November 11, 2010
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Спасибо
@gringo_nu
Thursday, November 11, 2010