NORTHERN REGIONAL COLLEGE

Learner Name: Assessor Name:

Date Issued: Completion Date Submitted On:

22/10/12 Interim: 26/10/12Final: Exploratory Stage Assessment17/12/12

Qualification:

Edexcel (BTEC) Diploma in Foundation Studies in Art & Design

Unit: Unit 1: Researching, Recording and Responding in Art & DesignUnit 2: Media Experimentation in Art and Design

Assessment Title: The Word

Laura Smith Paula Scher Neville Brody

Learner DeclarationI certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

Learner signature: Date:

General Submission Guidelines

1. If you submit work late without extenuating circumstances you will be given the opportunity to resubmit within a Two-week period for a maximum PASS grade.

2. If your assignment has been submitted on time but does not meet the PASS criteria, then you will be given the opportunity to resubmit within a Two-week period for PASS criteria only.

Assessment Title: The Word

Unit:Unit 1: Researching, Recording and Responding in Art & DesignUnit 2: Media Experimentation in Art and Design

In this assessment you will have opportunities to provide evidence against the following criteria.

Criteriareference

To achieve the criteria the evidence must show thatthe learner is able to: Task no.

UNIT 1

P1

Record ideas in appropriate forms [IE, RL]

TASK 1,2,5,6& 8

P2 Recognise the importance of diagnostic research [IE, CT, RL]

TASKS 2,3 & 4

P3 Expand the field of research [SM, RL, CT]TASKS 2,3 &

4

P4 Explore alternative possibilities [SM, IE]TASKS 2,3 &

4

P5 Identify relevant and appropriate sources [SM, IE, RL, EP]TASKS 1 & 3

P6 Evaluate the effectiveness of own research and exploratory work [CT, RL, EP] TASKS 2,6, &

8

P7 Reflect on applying relevant theory to practical understanding [RL] TASKS 6 &

8

P8 Produce innovative work that communicates a personal response. [CT] TASKS 5,6 &

7

UNIT 2 Task no.

P1Explore techniques and processes using appropriate media, safely [IE, CT] TASK 5, 6 &

7

P2Manipulate media in relation to creative potential [IE, CT, EP] TASK 5, 6 &

7

P3Record experimentation and information in an appropriate format [SM] TASK 1, 2,3,

4, 5, 6, 7 & 8

P4Experiment and combine different media [IE, SM, RL]

TASKS 5, 6, 7 & 8

P5 Evaluate the effectiveness of different media [EP, TW]TASK 6

P6 Reflect on success and failure [RL]TASKS 6 & 8

P7 Identify new or existing possibilities. [CT, EP]TASKS 2, 3, 5, 6 & 8

Unit Title:Unit 1: Researching, Recording and Responding in Art & DesignUnit 2: Media Experimentation in Art and Design

Qualification:Edexcel (BTEC) Diploma in Foundation Studies in Art & Design

Start date:

Deadline date:

Assessor: Jeanette Lammey, Peter Harvey

Assessment Title: The Word

The purpose of this assignment is to: Introduce students to the basic elements of graphic design Develop their perceptual and representative abilities Demonstrate their understanding of the work of others through application of

research Demonstrate their ability to plan and develop visual ideas Encourage students to develop creative, expressive, interesting outcomes

Scenario: You are to produce an image suitable for use in the NRC 2013 calendar

In recent years we have based the theme for NRC Calendar on the NRC brands’ three core values: Aspire – Aim – Achieve

The theme of the NRC 2013 calendar will be “Belong” The calendar will be produced by Belfast design agency McCadden, who will choose 12 images to be used in the calendar.

Your proposal can be computer generated, photographic, collaged, 2D or deep relief, or mixed media of your choice. You must remember that the calendar is a 2D production, so 3D interpretations must work as a photograph of your finished piece. Your emphasis should be on producing an imaginative proposal, so be inventive and try to avoid hackneyed, trite or over used imagery.

Your work must fit an image area required by the McCadden design agency, although you can work to larger sizes that have the same proportions as the size requested.

Task 1 This provides evidence for Unit 1, P1, P5 Unit 2, P3

Provide a dictionary definition of the word “Belong”

Task 2 This provides evidence for Unit 1, P1, P2, P3, P4, P6 Unit 2, P3

Brainstorm with your Tutor and fellow students what this word means to you and to other people

Task 3 This provides evidence for Unit 1, P2, P3, P4, P5 Unit 2, P3

Research the work of graphic designers who may influence your design idea

Task 4 This provides evidence for Unit 1, P2, P3, P4 Unit 2, P3

Identify your target audience

Task 5 This provides evidence for Unit 1, P1, P8 Unit 2, P1, P2, P3, P4, P7

Produce initial ideas as “thumbnail” sketches based on the theme, with research & development ideas in your artist’s journal

Task 6 This provides evidence for Unit 1, P1, P6, P7, P8 Unit 2, P1, P2, P3, P4, P5, P6, P7

After discussion with your Tutor, refine your ideas and present them as “Client Roughs” that show an accurate representation of your ideas, with research & development of ideas, materials & techniques in your artist’s journal

Task 7 This provides evidence for Unit 1, P7 Unit 2, P1, P2, P4

Produce your ideas as finished artwork

Task 8 This provides evidence for Unit 1, P1, P6, P7 Unit 2, P3, P4, P6, P8

Analyse your final results in your artist’s journal

Sources of information:

Artist references

Janet AllingerSaul BassJonathan BambrookNeville BrodyPeter BlakeNeville BrodyJacob CassMilton GlaserPeter SavillePaula ScherLaura Smith

Internet Research

www.organisationofillustratorscouncil.blogspot.comwww.pvuk.comwww.debutart.comhttp://www.unicorngraphics.com/calendar%20museum.asphttp://bestdesignoptions.com/?p=5229http://bestdesignoptions.com/?p=12800http://blog.uprinting.com/55-creative-unique-calendar-designs/http://blog.uprinting.com/15-gorgeous-color-calendar-printing-samples/http://www.topdesignmag.com/55-awesome-calendar-designs-for-2011/http://www.designswan.com/archives/10-most-unusual-calendar-designs.html

Also, research other designers to expand your field of research

Investigate corporate advertising campaigns such as Calvin Kline, Pepsi or Armani for further inspiration

PublicationsCreative Review

BibliographyRefer to reading list on Exploratory stage brief

Resources:

Internet Colour prints Learning centre Artist’s journal Drawing utensils including pencils, pens, markers Cameras A range of materials to work upon which may include paper, inkjet paper,

hardboard, fabric - be inventive. Studio resources such as scalpel, scissors, glue, tracing paper, layout paper, spray

mount

Assessment Requirements:

Evidence of research into appropriate artists/graphic designers (artist’s journal) Evidence of research into the theme Achieve Evidence of research into appropriate typography Series of ideas, sketches and documented progression of your project presented as

design sheets, showing clear development of ideas and evidence of on-going evaluation

Series of media experimentation as appropriate to your idea One final outcome/design A final evaluation of your project

This brief has been verified as being fit for purpose

Assessor: Peter Harvey Date:

Internal Verifier: Jeanette Lammey, Date: