Nonprofit Insights: The Secret Sauce for Nonprofit Crowdfunding
Worksheet for Measuring Your Nonprofit Marketing Success
2
Keynote: Measuring Your Nonprofit Marketing Success Kivi Leroux Miller President, NonprofitMarketingGuide.com What Must Come Before Benchmarks: • Strategy • Leadership • Learning Types of Goals: • Fundraising • Community Engagement • Programmatic Impressions or Impact? Coverage or Conversation? Exposure or Engagement? Getting Data: Response Rates Online Analytics Polls and Surveys Focus Groups Comparing Notes
-
Upload
kivi-leroux-miller -
Category
Marketing
-
view
190 -
download
6
Transcript of Worksheet for Measuring Your Nonprofit Marketing Success
Keynote: Measuring Your Nonprofit Marketing Success
Kivi Leroux Miller
President, NonprofitMarketingGuide.com
What Must Come Before Benchmarks:
• Strategy
• Leadership
• Learning
Types of Goals:
• Fundraising
• Community Engagement
• Programmatic
Impressions or Impact? Coverage or Conversation? Exposure or Engagement?
Getting Data:
Response Rates
Online Analytics
Polls and Surveys
Focus Groups
Comparing Notes
Creating Your Own Plan to Measure Your Success
Kivi Leroux Miller
President, NonprofitMarketingGuide.com
Top Three Goals:
No More than Three Metrics per Goal:
Set Targets for Your Metrics:
How We Will Find Meaning in the Measuring: