WORKS FOR YOU! · Full brand creation, guidelines and implementation. Tayto Park Complete new brand...
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Transcript of WORKS FOR YOU! · Full brand creation, guidelines and implementation. Tayto Park Complete new brand...
Copyright 2013 AMP Visual Ltd.
68 Pearse StreetDublin 2, Ireland
+353 1 633 7644www.ampvisual.com - [email protected]
Effective design and strategy is the combination of inspiration and application: they both offer brand awareness and vitality to enhance commercial growth, all of which are necessary for any business to evolve.
AMP Visual’s award winning work is an integration of aesthetics and brand building through digital and print media that can expand the understanding and value of your business.
WHEN WE DO IT,IT WORKS
Copyright 2013 AMP Visual Ltd.
68 Pearse StreetDublin 2, Ireland
+353 1 633 7644www.ampvisual.com - [email protected]
CREATIVE SOLUTIONS: At AMP Visual, we design creative, original solutions that always deliver the client’s objectives. We then implement and manage these solutions so that the results are impactful and accessible to the consumer.
STRATEGY & PLANNING: At AMP Visual, we believe that creative strategy and planning offers brand awareness and commercial growth, all of which are necessary for business to evolve. We integrate digital and print media to enhance understanding of your brand’s value and awareness to its audience.
DESIGN & BRANDING: Your brand and how it is perceived is integral to any business. At AMP Visual we have defined many well-known brands. Whatever the medium, we design an effective platform and importantly, we believe in it.
COMMUNICATIONS: Corporate and digital communications define the tone of your brand and how you speak to your audience. At AMP Visual we help manage that dialogue, using the most effective means – both online and offline.
HOW IT WORKS FOR YOU!
Copyright 2013 AMP Visual Ltd.
68 Pearse StreetDublin 2, Ireland
+353 1 633 7644www.ampvisual.com - [email protected]
COMMUNICATIONS
AMP Visual’s experience across the full spectrum of media, ensures that the tone, voice and accessibility of your brand is communicated effectively. From print, publishing and identity, through to above and below-the-line advertising, DM, digital-specific, entertainment and packaging, when we do it, it works.
Please click on the images to be brought to the client’s page on our website.
Mr.Tayto AutobiographyAward winning number 1 best selling hardback book.
BalconyTVWebsite design and build.
Doc Morris to Lloyds Pharmacy Re-brandBus shelter poster as part of the re-brand campaign.
Charlestown Shopping CentrePromotional brochure
U2360° Live at The Rosebowl DVDOne piece of collateral from our wide scope of work for the U2360° Tour.
Copyright 2013 AMP Visual Ltd.
68 Pearse StreetDublin 2, Ireland
+353 1 633 7644www.ampvisual.com - [email protected]
DESIGN & BRANDING
U2 Achtung Baby Über Deluxe Packaging FormatAward winning format from the 20th anniversary masterpiece album re-release.
Leopold HotelsFull brand creation, guidelines and implementation.
Tayto ParkComplete new brand creation.
The Script#3 Album sleeve and campaign design.
Rally IrelandBrand implementation and event design.
At AMP Visual we have defined many well-known brands for local, regional and global markets: brands that appeal to the senses; brands that inspire belief and confidence.
Please click on the images to be brought to the client’s page on our website.
Copyright 2013 AMP Visual Ltd.
68 Pearse StreetDublin 2, Ireland
+353 1 633 7644www.ampvisual.com - [email protected]
CREATIVE SOLUTIONS
U2 Vertigo World Tour Branding implementation campaign scope and elements.
AWASAward winning press advertising.
TaytoMr.Tayto’s personal delivery van livery concept and design.
TaytoMedia box: part of our Tayto New Flavours Campaign.
One of the core services of AMP Visual is the knowledge and creative understanding of how to implement creative solutions. When an effective brand is working, it’s ever evolving and knows how to play as well.
Please click on the images to be brought to the client’s page on our website.
Copyright 2013 AMP Visual Ltd.
68 Pearse StreetDublin 2, Ireland
+353 1 633 7644www.ampvisual.com - [email protected]
STRATEGY & PLANNING
RE-LAUNCH
REBRAND
COMMUNICA
TIO
NSB
EL
OW
THE LINE
ABO
VE T
HE LINE NAME CHANG
E
BRIEF
ProjectObjectives
Receipt ofClient Brief
DEFINE
Brand StrategySupplied
Define Re-BrandDrivers
PITCH
ConceptsPresentation
CreativeStrategy
SCHEDULE
Critical Path
CampaignDeliverables
PRODUCTION
BTL and ATLDelivery
ProjectManagement
Doc Morris to Lloyds Pharmacy Re-BrandRe-brand critical path infographic.
AMP Visual believe personality, relationship and trust are the critical pathway for strategy. It’s part of the map to developing a strategy that is realistic and achievable, and that’s challenging and brave.
The new DocMorris to LloydsPharmacy name change campaign was a Multi media campaign involving TV, radio, press, digital and outdoor (using NFC interactive poster technology - a first of it’s kind in Ireland).
As staff are one of LloydsPharmacy’s most powerful assets and unique properties, the 20 second TV advert brings staff members together to form shapes, representing different aspects of the message. While in posters, press and online, these shapes would be singular, in TV they form a succession of shapes over the course of the 20 second advert.
Both TV and radio also used staff voices in the soundtrack finishing in each case with a new sign-off line, “Lloyds Pharmacy - Your pharmacy. Our expertise.” This new line gives ownership of the branch to the consumer, and also demonstrates the expertise of the group.
Copyright 2013 AMP Visual Ltd.
68 Pearse StreetDublin 2, Ireland
+353 1 633 7644www.ampvisual.com - [email protected]
STRATEGY & PLANNING
Doc Morris to Lloyds Pharmacy Re-BrandRe-brand Vehicle Livery.
Doc Morris to Lloyds Pharmacy Re-BrandTV commercial stills.
Doc Morris to Lloyds Pharmacy Re-BrandTV commercial storyboards.
Voice 4: So you’ll be seeing the name ‘Lloyds’ all around you. Video: Staff make up a circle.
Voice 6: What does that mean for you? Video: Staff make up the word: YOU.
Voice 5: At the heart of the community. Video: Staff make up a heart.
Voice 7: It means better value and more innovative treatments. Video: Staff make up a Light bulb.
Doc Morris to Lloyds Pharmacy Re-BrandRe-brand awareness part of a large-format poster series.
Copyright 2013 AMP Visual Ltd.
68 Pearse StreetDublin 2, Ireland
+353 1 633 7644www.ampvisual.com - [email protected]
Richard Whitty [email protected]
Shaughn McGrath [email protected]
Stephen Averill [email protected]
Gary Kelly [email protected]
CREATIVITY DOESN’T HAPPEN BY ACCIDENT!
At AMP Visual we believe design is a bespoke business tool, custom built to meet a communication need. Our experience ensures our work functions. Our inspiration makes it excel.
Our team combines award-winning creative flair with critical insights, to create realistic, cost-effective solutions across all media – above and below-the-line.
Our experience and range of skills makes us versatile enough to manage large and small projects with the same professionalism and ease, whether it’s an ongoing campaign or a one-off project.
Bring us your questions and challenges, we’ll deliver answers and results.
CAPABILITIES:
• Art Direction
• Branding
• Design
• Merchandise Design
• Web Development
• Web Content
• Product Development
• Strategy
• Digital Marketing
ABOUTAMP VISUAL
Copyright 2013 AMP Visual Ltd.
68 Pearse StreetDublin 2, Ireland
+353 1 633 7644www.ampvisual.com - [email protected]
TAYTO Mr. Tayto, The Man Inside The Jacket, Autobiography. “AMP Visual were a key partner in the success of the Mr. Tayto autobiography campaign. AMP designed and managed the entire production of the hardback book, designed all the POS including the rebranding of our trucks and all internal sales communication. Given the success of The Man Inside The Jacket, we have continued to work with AMP very successfully.
AMP Visual approach every project with intense creativity and enthusiasm and are an integral part of our brand. I’d highly recommend AMP to any client.” Rita Kirwan Marketing Director, Largo Foods Ltd.
LLOYDS PHARMACY LloydsPharmacy Rebrand. “It has been our pleasure to work with this truly inspirational agency in 2013. There is nothing better than collaborating with a team whose creativity knows no bounds. AMP immerse themselves in, and understand, any brief they are given and consistently surpass your expectations, delivering a campaign far better than you could have imagined. We are delighted to call AMP one of our key suppliers and hope to have a long and successful partnership with them. We believe that they are one of the best creative teams around.” Sian Gray Head of Marketing, Lloyds Pharmacy.
MERCURY RECORDS U2 Achtung Baby 20th Anniversary Formats. “To say they are impressive wouldn’t do it justice. They are incredible. Totally stunning... really quite remarkable. The quality oozes from them.” Jason Iley Managing Director, Mercury Records UK.
THE SCRIPT Album #3 Campaign. “Thank you to AMP Visual, our design heroes. We have never met people who can create images for our music like you guys.” Danny, Mark and Glen The Script.
HOW IT WORKS FOR OUR CLIENTS!
Copyright 2013 AMP Visual Ltd.
68 Pearse StreetDublin 2, Ireland
+353 1 633 7644www.ampvisual.com - [email protected]
THANK YOU
