Workplace Partnership with
description
Transcript of Workplace Partnership with
![Page 1: Workplace Partnership with](https://reader035.fdocuments.net/reader035/viewer/2022070406/5681408d550346895dac1a34/html5/thumbnails/1.jpg)
Workplace Partnershipwith
![Page 2: Workplace Partnership with](https://reader035.fdocuments.net/reader035/viewer/2022070406/5681408d550346895dac1a34/html5/thumbnails/2.jpg)
Sav-on Workplace PartnershipIn memory of Hugo Constantino
• Hugo was a 33-year Sav-on employee
• He was a mentor and a friend to all he touched
• He passed away waiting for a lung transplant
• His family called on OneLegacy to help
![Page 3: Workplace Partnership with](https://reader035.fdocuments.net/reader035/viewer/2022070406/5681408d550346895dac1a34/html5/thumbnails/3.jpg)
California Donate Life RegistryMeasurement Tool
• 1,827 people have signed up on Donate Life California Registry in response to a “Friends of Hugo” challenge to Sav-on/Albertsons Associates
• Donate Life California Registry tracks “Event/Challenge” signups
• Store managers responsible for all store-level communications
![Page 4: Workplace Partnership with](https://reader035.fdocuments.net/reader035/viewer/2022070406/5681408d550346895dac1a34/html5/thumbnails/4.jpg)
Sav-on In-store Promotional CampaignNational Donate Life Month
• 331 Southern California Sav-on stores participating
• 150 stores serviced by volunteer Ambassadors
• Runs throughout April
• Culminates at Donate Life Run/Walk
![Page 5: Workplace Partnership with](https://reader035.fdocuments.net/reader035/viewer/2022070406/5681408d550346895dac1a34/html5/thumbnails/5.jpg)
• Green Donate Life Awareness Bracelets on sale at each cash register
• Coalition brochures in two areas of the store
• Donate Life Run/Walk “Presenting Sponsor” poster in front window
• Donate Life poster in Associates lunch room
Sav-on In-Store Program
![Page 6: Workplace Partnership with](https://reader035.fdocuments.net/reader035/viewer/2022070406/5681408d550346895dac1a34/html5/thumbnails/6.jpg)
Sav-on In-Store Program (cont’d)
• Each store can participate in a Jeans Day on April 28• All cashiers to wear Donate Life T-shirts on April 28• Sav-on will offer the 4 top-selling stores a Donate Life
Run/Walk sports bag and a store pizza party• Associates encouraged to join
Sav-on team at Donate Life Run/Walk
![Page 7: Workplace Partnership with](https://reader035.fdocuments.net/reader035/viewer/2022070406/5681408d550346895dac1a34/html5/thumbnails/7.jpg)
• Key to implementation: recruitment of Ambassadors
• Personally touch each store and inspire the Associates to bring the donation message to the community
• Ensure materials are displayed
Sav-on Ambassadors
![Page 8: Workplace Partnership with](https://reader035.fdocuments.net/reader035/viewer/2022070406/5681408d550346895dac1a34/html5/thumbnails/8.jpg)
Communication Strategies
• Communication to Managers– Email from corporate– Letter in materials box
• Communication to Associates– Ambassadors
• Communication to Ambassadors– Conference calls/in-person meeting– Weekly emails
![Page 9: Workplace Partnership with](https://reader035.fdocuments.net/reader035/viewer/2022070406/5681408d550346895dac1a34/html5/thumbnails/9.jpg)
Communication Strategies (cont’d)
• Communication to Public– KZLA radio buys– In-store circular– In-store radio– Canister marketing – Associates– Sav-on tag on bus shelters