Social media use around the globe

Randstad WorkmonitorGlobal Press Report Q1 2011

Randstad Holding nvMarch 2011

Background Randstad Workmonitor (1)

• After successfully introducing the Workmonitor in the Netherlands in 2003 and more recently in Germany, the survey now covers 29 countries around the world. The study encompasses Europe, Asia Pacific and the Americas. The Randstad Workmonitor is published four times a year, making both local and global trends in mobility visible over time.

• The Workmonitor’s Mobility Index, which tracks employee confidence and captures the likelihood of an employee changing jobs within the next six months, provides a comprehensive understanding of sentiments and trends in the job market. In addition to mobility, also employee satisfaction and personal motivation, as well as a rotating set of themed questions are part of the survey.

Randstad Workmonitor Q1, March 20112

Background Randstad Workmonitor (2)

• the study is conducted online among employees aged 18-65, working a minimum of 24 hours a week in a paid job (not self-employed). Minimum sample size is 400 interviews per country. The panel of Survey Sampling International (SSI) is used for sampling purposes. The first wave of 2011 was conducted from February 17 to 27, 2011 in the following countries:

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Argentina China Greece Luxembourg Poland Switzerland

Australia Czech Republic Hungary Mexico Singapore Turkey

Belgium Denmark India Netherlands Slovakia UK

Canada France Italy New Zealand Spain USA

Chile Germany Japan Norway Sweden

summary social media (1)

more than half of the employees have a social media profile• more than half of the employees have an account or profile on a

social media platform. Chile (92%) and India (90%) have the highest share of employees with a social media account. Social media are mostly used to stay in touch with family, friends and acquaintances.

• countries with high user levels of social media, are predominantly countries with a young workforce (for example China and India).

most employees use social media to present themselves personally• employees rather use social media to present themselves

personally than professionally. The majority of employees is aware that their profile can be viewed by employers. Chinese and Indian employees are most aware of this.

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summary social media (2)

employees use social media to get impression of future employers• employees in South America, China and India believe that

social media can help them find a job. Employees gather information through social media about an employer to prepare for a job interview. Social media are also used to get a feeling for company culture.

1 out of 5 employees experience business benefits from social media• in Italy, China and India, employees indicate they see more

business benefits from using social media than in other countries

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summary social media (3)

1/3 of the employees provided with guidelines on howto express themselves professionally on social media• employers that provide guidelines for the use of social

media are most common in China, India, Singapore and Australia. In Czech Republic only 1 out of 8 employees are provided with guidelines.

1 out of 6 employees prefer Twitter over traditional e-mail • to let colleagues know what they’re working on, about 1

out of 6 employees prefer Twitter instead of e-mail. Especially in Poland, Singapore, China and India, employees prefer Twitter. In Luxembourg only 1 out of 14 employees prefer Twitter over e-mail.

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mobility, satisfaction & personal motivation (1)

confidence is increasing• in several countries the no. of employees that is confident

in finding another job in the next six month’s has increased. Confidence level of UK employees (64%) showed highest increase; 8% higher than in Q4 2010.

steady increase Mobility Index • Mobility Index at 106, about the same as 3 months ago

(105). Since 2010 the Mobility Index has increased steadily.

largest mobility increase in Norway and Poland• the Mobility Index of Norway and Poland increased by 10

points or more, whereas the index of Switzerland and India decreased by 10 and 9 points respectively.

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mobility, satisfaction & personal motivation (2)

mobility in India declined but still high• mobility in India declined compared to Q4 2010. Even so,

mobility is still very high; 145. The decline might be explained by the decline in confidence and fear of job loss.

employees in most countries just as satisfied as lastquarter• employees in France, Italy, Poland, Mexico and India have

become more satisfied with their current employer compared to Q4 2010.

Indian employees are most motivated• Indian employees are most focused on getting a promotion,

followed by China and Mexico. Scandinavian employees are the least focused on getting a promotion.

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index

• chapter 1: social media - usage and benefits

• chapter 2: mobility

• chapter 3: satisfaction

• chapter 4: personal motivation

9 Randstad Workmonitor Q1, March 2011

10

Argentina

• More than eight out often Argentineanemployees (84%) have asocial media profile.

• More than seven out often employees (72%) onlyuse social media to stay intouch with friends, familyand acquaintances.

• Most employees (68%)believe that social mediacan help them to findanother job.

• Almost seven out of tenemployees (66%) wouldgather information aboutan employer throughsocial media to prepare fora job interview.

• 69% would look onsocial media to get anidea about a company’sculture.

• A quarter of theArgentinean employees(26%) benefitbusinesswise from usingsocial media.

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Australia

• 69% of the Australianemployees have a socialmedia profile.

• A majority of theemployees (69%) indicatethey only use social mediato stay in touch withfamily, friends andacquaintances.

• 45% only use socialmedia to personallyexpress themselves.

• Two thirds (66%) areaware that employers canview their personal profileon social media.

• Around 45% believesocial media can helpthem to find another job(43%) or to findinformation about anemployer (47%).

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Belgium

• Two thirds (66%) of theemployees in Belgiumhave a social mediaprofile and 38% updatedtheir account last month.

• Social media is mainlyused to stay in touchwith families, friends andacquaintances (61%).

• Around two thirds(65%) of the employeesare aware that theirpersonal profile on socialmedia can be viewed bycompanies.

• One out of ten (12%)employees prefer to useTwitter to let theircolleagues know whatthey are working on.

• Almost one third (30%)of the companies inBelgium provide theiremployees withguidelines as to how toexpress yourselfprofessionally on socialmedia .

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Canada

• Canadian employees usesocial media more oftenthan their Australiancolleagues (76% vs.69%).

• A majority of theemployees (67%) usesocial media to stay intouch with family, friendsand acquaintances.

• About the same share ofemployees are aware thatemployers can view theirpersonal social mediaprofile.

• Six out of ten employees(61%) believe socialmedia can help them tofind a job. 56% of theemployees in Canada usesocial media to prepare fora job interview.

• Over one third (36%)are provided withguidelines by theiremployers about how touse social media.

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Chile

• More than Argentineanand Mexican employees,Chilean employees statethat they have a socialmedia profile (92%).

• 77% only use socialmedia to stay in touchwith family, friends andacquaintances.

• More than seven out often employees (73%)believe that social mediacan help them to find ajob.

• Approximately seven outof ten employees (71%)are aware that theirpersonal profile can beviewed by employers onsocial media.

• 67% would gatherinformation through socialmedia to get an ideaabout a company’sculture.

• Two thirds of theemployees (65%) only usesocial media to presentthemselves personally.

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China

• Almost eight out of tenChinese employees (77%)have a social mediaprofile.

• Nearly nine out of tenemployees (87%) wouldlook for information aboutan employer on socialmedia to prepare for a jobinterview.

• 85% would look forinformation on socialmedia to get an idea of acompany’s culture.

• More than eight out often employees (83%)believe that social mediacan help them to find ajob.

• 82% are aware thattheir personal profile canbe viewed by employerson social media.

• Most Chinese employees(80%) trust theinformation aboutemployers found on socialmedia websites.

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• Six out of ten Czechemployees (60%) indicateto have a social mediaprofile. One third of theaccounts (34%) fromCzech employees wereupdated last month.

• Social media is used by48% to stay in touch withfamily, friends andacquaintances.

• The majority (67%)reckon that their personalprofile can be viewed bycompanies.

• One third (34%) believethat social media can helpthem to find a job.

Czech Republic

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Denmark

• Almost seven out of tenDanish (69%) employeeshave a social mediaaccount.

• Two thirds (66%) usetheir social media accountonly to stay in touch withfriends, family andacquaintances.

• The fact that theirpersonal profile can beviewed by companies istaken into account bymore than half of theemployees (56%).

• About half of theemployees believe socialmedia can help them tofind another job (51%) orto prepare them for a jobinterview (53%).

• The employers inDenmark provideguidelines to 38% of theemployees on how to usesocial mediaprofessionally.

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France

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• 63% of the Frenchemployees have a socialmedia account and 42%updated their accountlast month.

• Half of the employees(50%) believe socialmedia can help them tofind a job.

• Around two thirds(62%) are aware thattheir personal profile canbe viewed by companieson social media.

• More than half (54%)of the French employeeswould not apply for a jobat a company that hasreceived negativecomments in socialmedia.

• 17% of the employeesprefer to use Twitter tolet their colleagues knowwhat they are workingon.

• A quarter of the Frenchcompanies (25%) providetheir employees withguidelines on socialmedia use.

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Germany

• More than half (54%) ofthe German employeeshave a profile on socialmedia.

• Social media is mostlyused to presentthemselves personally(68%) rather thanprofessionally (24%).

• Most employees (67%)are aware that theirpersonal profile on socialmedia can be viewed byemployers.

• German employees(67%) believe more oftenthan French employees(50%) that social mediacan help them to find ajob.

• 63% only use socialmedia to stay in touchwith family, friends andacquaintances.

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Greece

• Eight out of ten Greekemployees (80%) have asocial media profile.

• More than half of theemployees (53%) updatedtheir social media accountlast month.

• The majority of theemployees (64%) usesocial media only to stayin touch with family,friends and acquaintances.

• Social media is used byseven out of tenemployees (70%) to getan idea about thecorporate culture of acompany.

• 42% of the employeesindicate they benefit fromsocial media businesswise.

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Hungary

• Three quarters of theHungarian employees(75%) indicate they havea social media profile.

• The majority of theemployees (67%) only usetheir social media accountto stay in touch withfamily, friends andacquaintances.

• 59% use social media topresent themselvespersonally. A quarter ofthe employees (24%) inHungary use social mediato present themselvesprofessionally.

• 54% of both Hungarianand Polish employeesindicate that social mediacan help them to findanother job.

• Almost one third (29%)received guidelines fromtheir employer on how touse social media.

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India

• Nine out of ten Indianemployees (90%) have asocial media profile.

• 84% would gatherinformation through socialmedia to get an ideaabout a company’sculture.

• About eight out of tenemployees (82%) believethat social media can helpthem to find a job.

• Approximately eight outof ten employees (81%)are aware that theirpersonal profile can beviewed by employers onsocial media.

• 78% use social media toexpress themselves as anemployee.

• The same share (78%)would gather informationthrough social mediaabout an employer toprepare for a jobinterview.

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Italy

• Almost three quarters(73%) of the Italianemployees have a socialmedia profile.

• Two thirds (65%) usesocial media only to stayin touch with family,friends and acquaintances.

• About six out of tenemployees (59%) only usesocial media to expressthemselves personally.

• Approximately the sameshare (60%) believe socialmedia can help them tofind another job.

• Half of the Italianemployees (50%) indicatethey benefit from socialmedia professionally.

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Japan

• Only 43% of theJapanese employees havea social media profile.

•More than four out of tenJapanese employees(42%) would not apply fora job at a potentialemployer, when thisemployer has receivednegative comments insocial media.

• 40% only use socialmedia to presentthemselves personally.

• More than one third(36%) are aware thattheir personal profile canbe viewed by employerson social media.

• 34% of the Japaneseemployees believe thatsocial media can helpthem to find a job.

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Luxembourg

• Employees inLuxembourg use a socialmedia profile just as oftenas Belgian colleagues(63%). They also updatetheir profile as frequent asBelgium employees(36%).

• Social media are mostlyused to expressthemselves personally(63%) rather thanprofessionally (13%).

• Six out of ten employees(61%) only use socialmedia to stay in touchwith friends, family andacquaintances.

• 7% of the employeesuse social media to keeptheir colleagues up to dateabout what they areworking on, which is lessthan in Belgium.

• A quarter (25%) of thecompanies provideguidelines on using socialmedia.

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Mexico

• 84% of the Mexicanemployees have a socialmedia account.

• Almost eight out of tenemployees (77%) believethat social media can helpthem to find a job.

• More than Argentineanemployees, Mexicanemployees state theybenefit from social mediaprofessionally (56%versus 26%).

• Most employees (76%)use social media to get anidea of the company’sculture.

• 73% are aware thattheir personal profile onsocial media can beviewed by employers .

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Netherlands

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• 60% of Dutch employeeshave a profile on socialmedia.

• The Dutch use socialmedia more often topresent themselvespersonally (45%) thanprofessionally (22%).

• Almost six out of tenemployees (58%) usesocial media to stay intouch with friends, familyand acquaintances.

• Almost half (46%) of theemployees would notapply for a job with acompany that receivednegative comments insocial media.

• 16% prefer social mediato keep their colleaguesup to date about whatthey are working on.

• More than one third ofthe Dutch companies(37%) provide theiremployees with guidelineson how to use socialmedia professionally.

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New Zealand

• 73% of the New Zealandemployees have anaccount on a social mediawebsite, 42% updatedtheir account last month.

• More than seven out often employees (71%) onlyuse social media to stay intouch with family, friendsand acquaintances.

• 62% are aware thattheir personal profile canbe viewed by employerson social media websites.

• Almost half of theemployees (47%) only usesocial media to expressthemselves personally.

• The same shareemployees (47%) wouldlook for information aboutan employer on socialmedia websites to preparefor a job interview.

• 47% believe that socialmedia can help them tofind a job.

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Norway

• The % of Norwegianemployees with a profileon social media is higher(79%) than in Denmarkand Sweden (69% and66%). 53% of theNorwegian employeesupdated their profile lastmonth.

• Six out of ten employees(62%) use social mediaonly to stay in touch withtheir family, friends andacquaintances.

• Seven out of ten times(70%) employees reckonthat their personal profilecan be viewed byemployers.

• 60% believe that socialmedia can help them tofind a job.

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• Polish employees moreoften have a social mediaprofile than Czechemployees (67% vs.60%).

• A majority of the Polishemployees (69%) indicateto use social media only tostay in touch with family,friends and acquaintances.

• Almost half of theemployees (48%) usesocial media onlyprivately.

• Two thirds of theemployees (67%) areaware that their personalprofile can be viewed byemployers.

• Over half (54%) believeyou can find jobs usingsocial media.

Poland

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Singapore

• 87% of the Singaporeemployees have a socialmedia profile and 55%updated their account lastmonth.

• Three quarter of theemployees (75%) only usesocial media to stay intouch with family, friendsand acquaintances.

• Almost seven out of ten(67%) are aware thattheir personal profile onsocial media websites canbe viewed by employers.

• Approximately six out often employees (61%)would look for informationon social media websitesto get an idea about acompany’s culture.

• 59% only use socialmedia to presentthemselves personally.

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Slovakia

• 71% of Slovakianemployees have a socialmedia profile. So do 74%of the Hungarianemployees. In the CzechRepublic however asmaller number (60%)indicate to have a socialmedia profile.

• More than half (54%)indicate they only usesocial media to presentthemselves personally.

• Slovakian employees usesocial media more often tofind out about acompany’s culture thanemployees in Hungary(52% vs. 40%).

• 8% prefer to use Twitterto keep their colleaguesup to date.

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Spain

• Spanish employees arefound as often on socialmedia as their Italiancolleagues (73%).

• In Spain 68% of theemployees indicate usingsocial media to stay intouch with family, friendsand acquaintances

• Almost two thirds (62%)believe social media canhelp them to find anotherjob.

• The same share (63%)use social media toprepare for a jobinterview, which is largerthan in Italy (53%).

• Spanish employees haveless business benefitsfrom social media thantheir Italian colleagues(32% vs. 50%).

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Sweden

• Two thirds of theSwedish employees (66%)have a social mediaprofile.

• A small majority of theemployees (54%) only usesocial media to stay intouch with family, friendsand acquaintances.

• Most (57%) are awarethat their personal profilecan be viewed bycompanies.

• Around half of theemployees believe socialmedia can help them tofind a job (49%) orprepare for a job interview(53%).

• 35% have receivedguidelines from theiremployers about whatthey can say on socialmedia.

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Switzerland

• Almost two thirds (64%)of the Swiss employeeshave a social mediaaccount. This is a largershare than in Germany.Four out of ten (40%)employees updated theirprofile last month.

• Two thirds (66%) have asocial media account forpersonal use only.

• 67% of the employeesare aware that theirpersonal profile can beviewed by employers.

• Six out (61%) of tenemployees believe socialmedia can help them infinding a new job.

• Guidelines about how touse social media areprovided by 36% of thecompanies.

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Turkey

• Almost nine out of tenTurkish employees (86%)have a social mediaprofile.

• Two third of the profilesfrom Turkish employees(64%) were updatedduring last month.

• One third of theemployees (33%) usesocial media to presentthemselves as employee.

• 73% are aware thattheir personal profiles canbe viewed by companiesin social media.

• A vast majority of theemployees (74%) believesocial media can helpthem to find a job.

• Three quarters of theworkers in Turkey (75%)use social media to get anidea about a corporateculture.

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UK

• Seven out of ten Britishemployees (71%) have asocial media profile.Almost half of the profiles(47%) were updated lastmonth.

• Around half (47%) of theemployees only use theirsocial media accountprivately.

• Social media is used by52% to prepare for a jobinterview. 45% believesocial media can helpthem to find a new job.

• Two thirds (66%) of theemployees are aware thatemployers can view theirpersonal profile on socialmedia.

• About two thirds (65%)only use social media tostay in touch with friends,family and acquaintances.

• 40% received a guidelinefrom their employer aboutthe usage of social media.

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US

• Nearly eight out of tenAmerican employees(78%) have a social mediaprofile.

• 73% are aware thattheir personal profiles onsocial media can beviewed by companies.

• Almost six out of tenemployees (57%) usesocial media only to stayin touch with family,friends and acquaintances.

• More than half (52%)would gather informationthrough social media toget an idea about acompany’s culture.

• Approximately the sameshare of employees (51%)believe that social mediacan help them to findanother job.

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Index

• chapter 1: social media - usage and benefits

• chapter 2: mobility

• chapter 3: satisfaction

• chapter 4: personal motivation

39 Randstad Workmonitor Q1, March 2011

Changes

France 5%**

Belgium 7%**

Hungary 8%**

UK 8%*11%**

Poland 6%**

Mexico 8%*

India 4%*8%**

Changes

France 2%*5%**

Poland 7%**

India 5%*

Slovakia 12%**

Question:

•Suppose you would have to lookfor another job now with adifferent employer. Do you thinkthat within the next 6 monthsyou could get comparable workwith a different employer?

•And do you think you could getother work with a differentemployer between now and 6months?

Question:

•How big do you think thechances are that you will loseyour job or that your contract willnot be extended within the next6 months?

• * change in the first category

•** change in the 2nd category

confidence is increasing

Randstad Workmonitor Q1, March 201140

confidence in finding new job high in France, Belgium, Hungary, UK, Poland, Mexico, India

Randstad Workmonitor Q1, March 2011

The overall level of confidence has found its way up again. In several countries the confidence in finding another job within the next six months has increased. The confidence level increased most in the UK. Almost two thirds (64%) of the British employees are confident in finding another comparable job within six months (increase of 8% compared to the last quarter 2010).

In India and Poland the level of confidence in finding another job within six months declined. However, compared to the other countries the level of confidence in these two countries is still high.

Employees in Poland and India are more fearful to lose their job than 3 months ago (respectively 2nd category and 1st category).

41

Question:

•Do you think you will be doingthe same or comparable work fora different employer within thenext 6 months?

or

•Do you think you will be doingdifferent work for a differentemployer within the next 6months?

Question:

•To what extent are you currentlylooking for another job?

Changes

The Netherlands

7

Italy 5

Norway 10

Poland 10

Switzerland 10

India 9

mobility almost unchanged

Randstad Workmonitor Q1, March 2011

Changes

The Netherlands

5%*

Hungary 6%**

UK 4%**

India 8%* 7%**

• * change in the first category

•** change in the 2nd category

42

The overall Mobility Index is the sameas in the fourth quarter of 2010. Also,employees are just as busy looking foranother job as three months ago.

In Norway and Poland the index is tenor more points higher than threemonths ago. The Mobility Index inSwitzerland and India declinedcompared to the last quarter of 2010.Even so, the Index is still the highest inIndia, namely 145.

The decline in India may be the resultof the decline in confidence in findinganother job and increased fear of jobloss.

mobility almost unchanged; no. of employees actively looking for a new job is stable

Randstad Workmonitor Q1, March 201143

index

• chapter 1: social media - usage and benefits

• chapter 2: mobility

• chapter 3: satisfaction

• chapter 4: personal motivation

44 Randstad Workmonitor Q1, March 2011

Question:

How satisfied are you in general to work for your current employer?

The majority of theemployees inNorthern Europe aresatisfied with theiremployer. Thisquarter Denmark &Norway have themost satisfiedemployees ofEurope.

The employees inPoland, France andItaly are moresatisfied with theiremployer than in thelast quarter of 2010.

satisfaction Europe

Randstad Workmonitor Q1, March 201145

= more often (very) satisfied compared to Q4 2010

The most satisfiedemployees outsideEurope can befound in Canada,Mexico and India.

The share ofsatisfied Mexicanand Indianemployees hasincreasedcompared to threemonths ago.

satisfaction world excl. Europe

Randstad Workmonitor Q1, March 201146

= more often (very) satisfied compared to Q4 2010

Question:

How satisfied are you in general to work for your current employer?

index

• chapter 1: social media - usage and benefits

• chapter 2: mobility

• chapter 3: satisfaction

• chapter 4: personal motivation

47 Randstad Workmonitor Q1, March 2011

Question:To what extent are youfocused on getting apromotion?

The most ambitiousemployees of Europe canbe found in Italy. Almosteight out of tenemployees indicate to bemore or less focused ongetting a promotion.

In the Scandinaviancountries (Denmark,Norway and Sweden)employees are the leastfocused on getting apromotion.

UK employees are moremotivated compared tothree months ago.

personal motivation (1)

Randstad Workmonitor Q1, March 2011

= more focused onpromotion comparedto Q4 2010

48

In India 88% of theemployees indicate to be(somewhat) focused ongetting a promotion.They are the mostambitious employees incomparison toemployees of othercountries.

Employees in Poland andJapan are more focusedon getting a promotionthan three months ago.The focus on apromotion in Turkey hasdecreased compared tothe last quarter of 2010.

personal motivation (2)

Randstad Workmonitor Q1, March 201149

Question:To what extent are youfocused on getting apromotion?

= more focused onpromotion comparedto Q4 2010

= less focused onpromotion comparedto Q4 2010

more information

Randstad Holding - Group marketing & communications+31 20 569 56 23corporate.communications@randstadholding.com

Media inquiriesMachteld Merens/Marianne Honkoopmachteld.merens@randstadholding.commarianne.honkoop@randstadholding.com+31 20 569 17 32

ResearchJudith Franssenjudith.franssen@randstadholding.com+31 20 569 50 33

Randstad Workmonitor Q1, March 201150