Working With SMEs & Industry Speakers
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17-Oct-2014 -
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Transcript of Working With SMEs & Industry Speakers
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Working With Industry
Speakers & SMEs
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What is a presentation?
What is its goal?
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• What is a presentation?
• What is the goal of a
presentation?
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Information Dump Of Facts
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Difference between a report
& a presentation
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Hear Presentation Or Learn It?
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• Do you want your audience to
hear the presentation or learn
it?
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Excuses For Not Changing
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• Excuses your SMEs and
industry speakers give for not
changing presentation styles.
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Can’t cover all the content
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Been presenting this way & no one has complained.
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No way anyone else can
present this.
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Not my fault if they
didn’t learn it.
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Ways To Address
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Shift from speaker centric
to learner centric
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Share good adult learning
strategies
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Explain research about lectures
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4 Questions To Ask SMEs
In Speaker Proposals
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Why does presentation need to exist?
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What would happen if we didn’t have presentation?
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What is one clear change we want to happen because of presentation?
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How will we know or measure if change occured?
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Which is more important?
Facts Or Actions
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For SMEs Stuck On Facts Ask:
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If person doesn’t know the fact, what do they do wrong on job?
For SMEs Stuck On Facts Ask:
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How can you observe on the job if someone knows that fact?
For SMEs Stuck On Facts Ask:
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What mistakes do new people make?
For SMEs Stuck On Facts Ask:
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4 Step Mapping For Developing
SME Presentations
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1. Identify Presentation Goal
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1a. What change do we
want to create?
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Example: Increase widget sales
Example
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Goal
SME Presentation Action Map
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2. What do people need to
to reach goal?
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2a. What actions do people need
to take to reach
goal?
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Goal: Increase widget sales
Example
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List actions to take to reach goal
Example
Goal: Increase widget sales
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List actions to take to reach goal
Example
Ask questions to uncover needs.
Goal: Increase widget sales
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List actions to take to reach goal
Example
Ask questions to uncover needs.
Explain how widget solves problem.
Goal: Increase widget sales
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List actions to take to reach goal
Example
Ask questions to uncover needs.
Explain how widget solves problem.
Emphasize benefits.
Goal: Increase widget sales
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Ask questions to uncover needs.
How widget solves problem.
List actions to take to reach goal?
Emphasize benefits.
Example
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Goal
SME Presentation Action Map
Action Action
Action
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3. Identify discussion question or
activity for each action
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Question, discussion or activity
should mirror real world
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Avoid fact checks & trivia games
Think application!
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Avoid fact checks & trivia games
Think application!
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Ask questions to uncover needs.
How widget solves problem.
List actions to take to reach goal?
Emphasize benefits.
Example
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Goal
SME Presentation Action Map
Action Action
Action
Activity Activity
Activity
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4. Identify what people
really, really
really, need
to know.
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4. Identify information people
need to complete activity, action
and goal
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Goal
SME Presentation Action Map
Action Action
Action
Activity Activity
Activity
Info
Info
Info
Info
Info
Info
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• What are some other ways to
use SMEs & industry speakers.
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Planning Education & Meetings
Not A Piece Of Cake
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Adult Ed & Meetings
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