Working Together to Entertain - Enlighten - Inspire Donate Life Hollywood Tenaya Wallace OneLegacy...

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Transcript of Working Together to Entertain - Enlighten - Inspire Donate Life Hollywood Tenaya Wallace OneLegacy...

  • Working Together toEntertain - Enlighten - InspireDonate Life HollywoodTenaya WallaceOneLegacy Communications SpecialistDonate Life Hollywood Campaign Director

  • Why Donate Life Hollywood?

  • Why Donate Life Hollywood? ResearchEffect of Entertainment Media on Public Willingness to Donate Organs

    People believe and are motivated by television storylines, positive and negative

    Public does not have personal experience to counter what they see on television

  • Donate Life Hollywood Goal1. Increase the number of inspiring organ and tissue donation/transplant storylines2. Increase the publics positive perception of organ and tissue donation3. Increase donor designation and consent

  • Tell stories of Hope, Generosity, Transformation and LoveDonate Life Hollywood TacticsBuild relationships Be helpfulEngage the Donate Life community

  • DLH letter for ERs season premiere Positive letter built a relationship with Dr. Joe SachsConsultation with John WellsBest approach on television in Old Times

    Donate Life Hollywood: Relationships

  • Donate Life Hollywood: Relationships

  • Donate Life Hollywood: RelationshipsEngaging celebritiesDonate Life Hollywood AmbassadorsIdentifying donors Person of the Year

  • Donate Life Hollywood: ConsultationBreakfast with Carol BarbeeShared anecdotes Reviewed every scriptRecommended experts

  • Donate Life Hollywood: Expose our StoriesSupport documentariesWork with talk showsPromote reality shows

  • Donate Life Hollywood: Engage the Donate Life Community Get ActivatedJoin Donate Life Hollywood on FacebookWrite lettersPromote showsTake surveys Vote Become a Donate Life Hollywood FanBecome an expert Invite Hollywood to the Film Festivaltwallace@onelegacy.org

  • Donate Life Film Festival Workshops Screenings ExpertsBe a resource!Expand our network!

  • Donate Life Hollywood ResultsThe Three Rivers Effect6% nationwide increase 4 consents 10 lives saved/enhancedThousands of registrantsCBS partnership

  • www.DonateLifeHollywood.org