Working Together To Build Social News
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Working together to build brands, Justin Osofsky, Director of Media Partnership, Facebook
Transcript of Working Together To Build Social News
Average Facebook User People who like articles
URLs visited from Facebook
5.3x more
130
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50
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Average Facebook user People who like articles
Average number friends on Facebook
2.4x more
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Number of friends who have liked article
Like button w/ faces
Like button w/out faces
0%
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25%
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13-17 18-24 25-34 35-44 45-54 55-64 65+
Age distribution of users who like articles on news sitesvs. newspaper subscribers
Users who click "like" on news sites Newspaper subscribers
Source: Newspaper Association of America, Facebook internal data
Users who click like median: 34
Newspaper subscriber median: ~51
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