Working TogetherWorking Together

Internet safety – How we Internet safety – How we supported and led in West Merciasupported and led in West MerciaDet Supt Martin Lakeman & DCI Det Supt Martin Lakeman & DCI

Sean PaleySean Paley

ChallengeChallenge

• Key Priority – 4 LSCB in our areaKey Priority – 4 LSCB in our area

• Parents – Knowledge GapParents – Knowledge Gap

• Thirst for knowledgeThirst for knowledge

• How to bridge the gapHow to bridge the gap

Local e safety sub groupsLocal e safety sub groups

• Senior representation – chair Senior representation – chair

• Supporting local joint agency events Supporting local joint agency events – e safety week– e safety week

• 11stst e safety event 14.02.08 e safety event 14.02.08

• Key success factors – The Board Key success factors – The Board holding members to accountholding members to account

Next steps Next steps

• Barriers to engaging parentsBarriers to engaging parents

• Key stakeholdersKey stakeholders

Key StakeholdersKey Stakeholders

Buy inBuy in

How best to market the How best to market the messagemessage

• Identify a vehicle to carry your Identify a vehicle to carry your messagemessage

• Strap line – Think you know , Do Strap line – Think you know , Do you ?you ?

• Making parents “ cooler “Making parents “ cooler “

• SMART Rules - feedbackSMART Rules - feedback

• Target audiencesTarget audiences

OutcomesOutcomes

• Performance framework essentialPerformance framework essential

• What does success look like ?What does success look like ?

• QuestionnaireQuestionnaire

LEJOGLEJOG

• Raising the profile – NationallyRaising the profile – Nationally

• Lands end to john o groats run and Lands end to john o groats run and cyclecycle

• Vauxhall UK Vauxhall UK

• TescoTesco

• Promote internet safetyPromote internet safety

• Raise funds Child Victims & Air Raise funds Child Victims & Air ambulanceambulance

Key messageKey message

• S- safeS- safe

• M- meetingM- meeting

• A- acceptingA- accepting

• R- reliableR- reliable

• T- tellT- tell

Public space opportunitiesPublic space opportunities

• Tesco community championsTesco community champions

• Very supportive of community Very supportive of community focussed eventsfocussed events

Outcomes - £3000Outcomes - £3000

• Vehicle for Vehicle for generating public generating public interestinterest

• Media Media opportunitiesopportunities

Thank youThank you

Any Questions ?Any Questions ?