Working to a Brief LO1

Brandon Parker, Oli Georgiou

Contractual BriefDefinition – This is where a company signs an agreement which gives someone a

deadline and the amount of pay to get the job done that they have been hired for.

Advantages – Means you don’t have to do the job yourself giving you time do other things plus it will be exactly as you wanted it as that the only reason you’ll be paying them.

Disadvantages – If you don’t read the agreement properly you could end yourself in a deal that only works in the other persons favour and you loose more money and don’t get what you want.

Formal BriefDefinition – The client provides a brief to the company of what they want the

company to produce. It contains the right information so the company can complete the project to how the client wanted it.

AdvantagesIt makes it clear for what the client wants the company to produce and it makes sure

the client gets what they want.

DisadvantagesFormal briefs are not always legally bound so the client could get away with not paying

the company and as there is no contract it would be hard for the company to be able to get money from them.

Informal BriefDefinition - An informal brief is normally is through face to face conversation although

could be done over email, where you work out costs and prices and a deadline all these sorts of parts front client to company.

AdvantagesSaves time as you don’t have to draw up a contract can get on with it a lot quicker.

DisadvantagesThe disadvantages would be that if they didn’t do the work there would be nothing

but your word against there's if they were to take the money and not complete the job.

Co-Operative BriefDefinitionThis is where two or more companies work on the brief at once. The companies must

then work together to complete the project.

AdvantagesThere are more workers so the quality of the work will be better. There may be more

advanced workers in one company. The work could also be finished in a shorter period of time.

DisadvantagesThe companies could disagree about something and have to talk about it and pause

the actual work.

Negotiated BriefDefinition – This is where to or more companies work together and any conflicts they

have when working together have to be resolved between themselves to make sure that the job get done.

AdvantagesThe job will be done quicker as there are more than one company working on the

project.

DisadvantagesThey may never agree on the job that a certain amount of companies are not going to

be able to make it the same so it will take a lot longer that planned to be made.

Commission BriefDefinition This is where a larger media company hires an independent media company to create

a product for them. The brief is negotiated between the two media companies. Once the product is finished the independent company is paid.

AdvantagesThe independent company can earn more money to help them and if they do the work

well then they might be asked again. The larger company could also start making another product whilst the independent one makes the other product.

DisadvantagesAs it is a independent company they may not be as trained or skilled so the product

may not be as high quality as the larger company wanted

Tender BriefDefinitionA client needs a media product to be made and then a production company creates a

brief, proposal and budget that is pitched to the client. Quite a few companies may try to secure the project so they might all have their own brief.

AdvantagesThe client gets what they want and they can choose which company they think will

make it well.

DisadvantagesOne company might not be able to participate in offering a brief as they might be busy

making another project.

Competition BriefDefinitionThis were a competition is made out of a job vacancy and a variety of different

companies apply but only one winner who gives the best answer ill be given the job to complete.

AdvantagesIf you keep entering and winning these competitions you’ll start to get well known so

long as your completing the job well.

DisadvantagesIf you keep entering ad you don’t win the job then you’ll of wasted your time doing

the job entry and my not ever be considered to be good at the job your doing and wil struggle t find work.

My BriefWhich structure/structures will the Vegetarian Recipe Cards brief use? Reference your reasons for choice/choices - The type of brief were going to use for our brief is going to be a formal brief as it

gives out the information that is needed to create what it is which is the vegetarian food cards.

-We could also use the competition brief so that we could have a variety of different entries and then we could choose the best from these to actually be made and then we’d have more chance in order to find what we want exactly.

Reading the BriefWhy is important to thoroughly read your brief? Its important to re-read your brief after writing it to make sure that whoever is going to complete

the task you’ve set is going to do exactly what you want them to and that if its not to what you want that the wont be paid for doing it. You will not end doing something you don’t want to do because if you don’t read the brief you may agree to something that you didn’t want to.

Reading the BriefWhat is the nature and demand of the Vegetarian Recipe Cards brief?We have been asked to produce a vegetarian recipe card with the intention to either help

someone choose to be a vegetarian with the amount of meals and substitutes there are or to give current vegetarians more options with varieties of foods that they could have. We have 10 weeks to complete the whole project. We have an option to take our own pictures or use a high resolution image from the internet but we might take our own pictures.

Negotiating a BriefWhy is it important to discuss the brief with your client prior to production?You need to make sure you are capable of doing what the client wants; if you have the right

material and equipment for example. You may need to change parts of the brief so it is actually possible to make the product that the client wants. Also the client needs to know if you can get the product finished on time

Negotiating a BriefWhat are the advantages and disadvantages of employing discretion with a brief?One advantage of this is that it is fast and efficient and you can just get on with getting the

product finished. You don’t have to worry about checking with the client to see if everything is going to plan.

One disadvantage is that when the product is finished then the client might not like it as they have not seen it in production and they don’t have any say half way through the project so they cant change anything.

Negotiating a BriefAre there any potential legal/ethical/regulatory issues with the brief’s proposed product?You would be able to sort each of those things out within the negotiating of the brief to make

sure your both happy as the client or company so that nothing can interrupt the working relationship.

Negotiating a BriefAmendments you have considered to;The ProductAny copyright right boundaries that we have to consider.

The BudgetIf equipment is damaged then we might not have enough money to complete the project. For

example if a camera breaks we would have to use a high resolution image from the internet.

The ConditionsThe client may pay too little if the product is not how they wanted so the company needs to make

sure that the client gives all the money that is owed.

OpportunitiesWhat opportunities could this brief allow you to explore? Self DevelopmentKnowing how important it is to meet the deadline as I have seen that companies wont get paid if

the product is not complete on time.

Learning new skillsLearning about different types of vegetarians by researching and finding out about different recipes

for vegetarians.

Multi-skillingI could be taking photos whilst having the idea of designing the recipe card. Also using Photoshop

to edit my images after I have taken them.

Contributing to a briefThis would be suggesting to the client to change to brief or ask to edit it to go with what you think

would be a better idea.