Working to a brief
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Transcript of Working to a brief
![Page 1: Working to a brief](https://reader030.fdocuments.net/reader030/viewer/2022032421/55a849aa1a28aba9108b48a9/html5/thumbnails/1.jpg)
Working to a Brief
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This week
We are going to look at client briefs, before beginning work on the last theory assignment for FMP.
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What is a brief?
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How do we get briefs?
Put out to Tender against competition
Commissioned directly by a client
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Different types of brief
Formal Informal
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What do we think a formal brief is?
• Written document
• Specific & clear information, such as goals, objectives, timeframes
• Targeted at specific departments & people
• Can contain legal information
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Formal briefs are more contractual
• They are a legal, signed agreement with clear aims and objectives
• They are legally binding; both parties have agreed to do and deliver certain things (a trade; money for services)
• Sometimes these involve NDA’s
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What do we think a informal brief is?
• A verbal agreement between the client and the video producer
• Goals, deadlines and content are agreed through talking to the client
• More flexible and collaborative
• Often more low budget in nature
• Often between the producer & the client, rather than inter-departmental.
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Co-operation
Sometimes you’ll be working with another third party….
Client
Video producer
Marketing company
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Why will you need good negotiation skills?
Your vision for the project
The clients vision for the project
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Working with a client can be tricky….
You will need to negotiate
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Negotiating: amending the brief
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Negotiating: what constraints do you face?
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Negotiating: what opportunities do you have?
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Negotiating: budget
What costs will you have?
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Negotiating: Fees
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Task 1
Working alone, read the brief for the ‘working to a brief’ assignment on Moodle
Begin to write up your findings.
Get a peer to check your work.