Matt Wolodarsky, Yammer and SharePoint Product Marketing Manager;

@mwolodarsky

• This isn’t about organizations opening a Twitter account, getting executives to blog or setting up a newsfeed

• This is about forging a strategic corporate competence around social

• It’s about transforming into a social organization, “applying mass collaboration to address significant business challenges and opportunities”

Build Deeper Relationships with Customers, Partners and Influencers

ObjectiveContinue the dialogue with customer

attendees outside of our in person

events to foster further interest,

evaluation and consideration of

Yammer

TacticsUse Yammer to build a

national community of

customer decision

makers, experts,

influencers and

partners and Microsoft

sellers

Key Learnings• Find the sweet spot between your

marketing goals and the customers’

needs for connecting

• Engage community members thru

on-site engagement, interactive

media wall, prizes, exclusive content

offers, recognize & reward

contributions

Shopping center group stays on trend with Yammer

ObjectiveManage all aspects of shopping center

development—from design and

construction to leasing and

management.

TacticsUse Yammer to

leverage the

knowledge of

managers, employees,

and partners.

Results• Quick response to retail trends

via targeted communications

• Improved operations due to

crowd-sourced insight

• Problems resolved in days

rather than weeks

“Retail is a very dynamic environment. Keeping up with changes and staying on trend is

essential, and Yammer helps us do that. It allows people to share best practices, even across

functions and geographies.”–Andy Hedges, Director of Shopping Center Management, Westfield Australia

Xerox accelerates innovation with Yammer

Objectives• Connect employees with the people

and information they need in order

to excel

• Merge two company cultures

following an acquisition

TacticsDeployed Yammer as a

go-to place for

employees to connect

globally and innovate

together.

Results• Accelerated innovation

• Streamlined information flow

• Merged communications

across two companies

“There’s no question Yammer has helped us reduce the time it takes to go from a new idea or

call to action to execution. It accelerates innovation.”- Gregory North, Vice President of Corporate Lean Six Sigma and Business Transformation, Xerox

www.yammer.com