Working as an agile Experience Designer

EXPERIENCE DESIGN Working as an agile Experience Designer (XD)

M E T H O D S

Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com

AGILE DESIGN PROCESS From Discovery through to Delivery

2 Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com

DESIGN PROCESS


DESIGN PROCESS

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The discover/research stage delivers just enough qualitative and quantitative data to have confidence to understand the customer.


DESIGN PROCESS

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Using our Discover insights, we build a picture of our customer, the market, how to differentiate and the value that we could deliver.


DESIGN PROCESS

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We use collaborative techniques for visualising and prototyping ideas to rapidly get feedback and validation with customers.


DESIGN PROCESS

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Starting with an Inception. we’ll use our product backlog to implement the user stories. Our delivery process is continuous so we apply an iterative approach to design.


EXPERIENCE DESIGN PROCESS

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VISIONINGWORKSHOPDisruptive promise& Research Goals

MVPWORKSHOP

Scope & Goals

RESEARCHSPRINT

Research insightsDESIGN TEST

BUILD

REFINE

DESIGN TEST

BUILD

REFINE

PIVOT

Abandon

Double Down

Change direction

1-3 days days to weeks 3-12 days 6-12 weeks 6-12 weeks


MVPWORKSHOP

Scope & Goals

RESEARCHSPRINT


BUILD

REFINE

DESIGN TEST

BUILD

REFINE

PIVOT

Abandon

Double Down

Change direction



MVPWORKSHOP

Scope & Goals

RESEARCHSPRINT


BUILD

REFINE

DESIGN TEST

BUILD

REFINE

PIVOT

Abandon

Double Down

Change direction


DISCOVER / DEFINE DESIGN DELIVER •  Kickoff

•  Business context

•  Business Model Canvas

•  Elevator Pitch

•  Empathy Maps

•  Customer Journey Map

•  Sketching workshop

•  Research Plan

•  Competitive Review

•  Prototype

•  Recruit users

•  Create Survey

•  Conduct user research / interviews / contextual enquiry / user testing

•  Survey in field

•  Diary Study

•  Conduct user research / interviews / contextual enquiry / user testing

•  Survey in field

•  Diary Study

•  Prototype

•  Customer Research Findings

•  Personas

•  Customer journey sketch board

•  Site Blueprint

•  Retrospective

•  Futurespective

•  Plan next steps

INCEPTION

•  Epics / Story-writing

•  Trade-off sliders

•  Logical Scope

•  Technical Vision

•  Estimation

•  Prioritisation

•  CFRs

•  RAIDs

•  Release-planning

•  Stakeholder Map

•  Communication Plan

•  Detailed story-writing

•  Iteration Planning

•  Velocity

•  User testing

•  Showcases

•  Retrospectives

•  AB Testing

DESIGN WORKSHOP

INCEPTION


EXPERIENCE DESIGN PROCESS

Lots of ideasWORKSHOPBusiness priority +

ideation

LIGHTWEIGHTTESTING

Few best ideasBESTIDEASMADEBETTER

DESIGN TEST

BUILD

REFINE

DAYS DAYS WEEKSDISCOVERY DEFINE DESIGN DELIVER •  Survey

•  Competitive Review

•  Customer Interviews

•  Contextual Enquiry

•  Personas

•  User Journeys

•  Kickoff

•  Business context

•  Customer Insights

•  Prioritise the opportunities

•  Ideation workshop

•  Collaborative sketching

•  Prototype

•  User testing

•  Prototype

•  User testing

•  Customer Journey sketch board

•  User testing findings

•  Showcase

•  1- 2 week Inception

•  story-writing, estimation

•  release-planning

•  design/build/test

•  Measure & iterate


MVPWORKSHOP

Scope & Goals

RESEARCHSPRINT


BUILD

REFINE

DESIGN TEST

BUILD

REFINE

PIVOT

Abandon

Double Down

Change direction


INCEPTION Lots of ideasWORKSHOPBusiness priority +

ideation

LIGHTWEIGHTTESTING


DESIGN TEST

BUILD

REFINE

DAYS DAYS WEEKS

Lots of ideasWORKSHOPBusiness priority +

ideation

LIGHTWEIGHTTESTING


DESIGN TEST

BUILD

REFINE

DAYS DAYS WEEKS

RESEARCH Lots of ideasWORKSHOPBusiness priority +

ideation

LIGHTWEIGHTTESTING


DESIGN TEST

BUILD

REFINE

DAYS DAYS WEEKS


DESIGN TECHNIQUES Methods and tools to shape the user experience


DISCOVER / RESEARCH Methods for understanding and exploration


EXPERT REVIEW Desktop evaluation of an existing product


COMPETITOR REVIEW Comparing the competitor options


CONTEXTUAL ENQUIRY Go and see, get inspired


DIARY STUDIES Long-term understanding of user behaviors and usage scenarios.


FOCUS GROUPS Qualitative customer feedback


SURVEYS Generating quantitative customer data


INNOVATION LAB Co-design with your customers


DEFINE Methods for synthesising insights and identifying opportunities


AFFINITY MAPPING Organise and prioritise


EMPATHY MAPS Modeling your target users


PERSONAS Modeling your target users


USER JOURNEY Mapping customer touch-points and experiences across channels


DESIGN Generating ideas and prototyping our designs


IDEATION Co-design with your customers


COLLABORATIVE SKETCHING Generating many ideas in a short time


PROTOTYPE Design validation


DELIVER From inception to delivery


RELEASE PLAN Planning to deliver, not delivering to a plan


RELEASE PLAN

INCEPTION DELIVERY (DEVELOP & DEPLOY)

RELEASE 1 RELEASE 2 RELEASE 3n

i1 i3 i2 i4 i6 i5 i7 i9 i8 ITERATIONS >

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UX DEBT

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UX SPIKE

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* RELEASE


TEAM COMMUNICATIONS

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Design huddles

* User testing

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Daily standups ***************** Story kick-offs * * *

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* IPM – Iteration Planning Meeting

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* Stakeholder showcases

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* Rob Enslin, Experience Design | ThoughtWorks | www.thoughtworks.com

USER TESTING Validating our design quickly


ANALYTICS Measuring how our products are performing


THANK YOU For any questions

contact ThoughtWorks Germany www.thoughtworks.com

@thoughtworks


Working as an agile Experience Designer

Technology

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