Working across our most inspirational landscapes · Working across our most inspirational...
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Working across our most inspirational landscapes Sarah Fowler Chief Executive Peak District National Park Authority
Transcript of Working across our most inspirational landscapes · Working across our most inspirational...
Working across our most inspirational landscapes
Sarah Fowler Chief Executive Peak District National Park Authority
15 UK National ParksCategory V IUCN designation
Cover 10% of the country
Multiple ownership
Host 1/3 of the UK’s internationally important wildlife sites
Hold 20% of England’s scheduled ancient monuments.
104 million visitors each year bring £6.9bn of economic value
Loved by the nation
Our purposes and duty
Care for Natural Capital
Nurture social capital
Community development
We invest in the landscape…
2010
2003
We invest in opportunities to enjoy…
We invest in the community…
It is about the landscape and getting the basics right.It is also about:- listening to our audiences: being market-led- creating the experiences: developing new product- Operating locally, delivering nationally: acting differently
Where are we going...
Our ambition
8-Point Plan for England’s National Parks
Delivery
Individual Parks As a collective
Brand inspirers
A collection of
memorable, once in a
lifetime experiences
in places that are
magical, breath-
taking and unique –
but most importantly
they tell a story of our
landscapes and the
people that look after them
Creating the Collection
Research and insight
Experience planning
Business support programme& Ranger pilot
Branding the experience collection
Take the collection to market
.
Mature Experience Seekers
Outdoor Enthusiasts
Target markets
Its all about experiences!
An example experience
An example experience
National Park Ranger Experiences
• The first time National Parks have worked together to deliver a nationally consistent programme in a market-led way.
• Over 400 businesses have applied to work with us.
• Around 140 going forward to receive 1:1 business support coaching.
Success so far
Working with you
Our National Parks are : national treasures, let’s work together to keep them special: an internationally recognised brand, let’s celebrate them: an opportunity to grow rural tourism, help us achieve more:
- Final mile- Accommodation gap
This is why I do what I do, how about you?
