8/3/2019 Work Plan on Tetra Pak Business Communication

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Group Members:

Shazil Ahmad

M.Naqeeb Arshad

M.Saad Siddiq

Ibrara Chaudhary

Rao Kamran

Business Communications

Work Plan

Lahore School of Economi

8/3/2019 Work Plan on Tetra Pak Business Communication

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Statement of the Problem:

This analytical piece summarizes the communication process comprehensivelydiscussing the Human Resource, Supply Chain, Marketing, Advertisement,

Organizational Structure and Media departments of Tetra Pak.

Purpose and scope of Work:

This report is on the internal and external communication processes ofTetra Pak.

The report gives a detailed overview of the overall communication processes ofTetra Pak. It describes what kind of culture Tetra Pak has and what are its core

value. Moreover, it elaborates in a detailed manner what kind of communication

channels Tetra Pak uses.

The report also gives an overview about the Human Resource Management

Department ofTetra Pak and explains how it communicates with internal and

external audiences. It explains how the employees are recruited and how work in

assigned to each employees of the within the department.

The Supply Chain is also discussed in the report. It tells why the company is

unable to use latest technology to coordinate with its suppliers. Further, it explains

how coordination with the external business partners takes place.

Most importantly, the report sheds light on the key communication processes of

marketing department. Different media and channels are discussed in a detailed

manner and the reasons why the company uses them. Furthermore, it tells why the

company has decided to start communicating to the end-consumers directly.

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Methodology:

For Further strengthening the research, set of questions regarding the

communication process will be ask to all of the departments of the Tetra Pak.

The interview of the communication manager will also be taking into an account

for further understand and elaborate the communication process ofTetra Pak in

detail.

PRELIMINARY OUTLINES:

Organizational Structure:

y About the structure of the organizationy Culture of the organizationy Mission and Vision Statementy Goals and Missionsy Centralized or decentralizedy Ethical dilemmay Ethical laps

Human Resource Department:

y Process of hiringy How they interviewed peopley Which channel they adopt for information of vacanciesy Are they hired people only from Pakistan or all over the worldy Any gender biasness due to multinational organizationy Technical skills are more important or conceptualy How they communication with new employeey HR department is linked with any other department or they are under top executives

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Marketing:

y How they set their target markety Are their market segmented or noty Working environmenty Product liney As they are packaging company how much they spend on marketing

department

y AIDA among all which component have more importance in yourorganization

Some Other questions:

How much emphasis is put on the communication process How the employees stay abreast of the companys daily activities. Which medium of communication are preferred. How the work is assigned to the employees. How proposals are made. How the interdepartmental communication takes place. How effectively its making use of latest MIS (Management Information

System). How employees are rewarded. How the direction of the company is set. How a bad news is delivered to the employees. What kind of culture the company has. What format is used in the reports and mails to communicate What the core values ofTetra Pak are What is the color of the organization What is the role of PR

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