Work for EVB

evb.com

EVOLUTION BUREAUBRINGING THE WORLD’S BEST TALENT TO PLAY WITH THE WORLD’S MOST ADVENTUROUS BRANDS

http://evb.com

THANK YOUTHANK YOU

NICE TO MEET YOU You are receiving this because there is an assumption that you’re interested in EVB. If this assumption has been made in error, please consider this a chain letter that clearly states some really horrible event taking place unless you send this to ten of your closest friends. And we’re definitely talking horrible. You know, like kitten sacrifices or something. Oh wait, what’s that? You’re suddenly really interested in EVB. Great! Read on. At EVB, we’re huge advocates for the power of digital means to connect with new consumers, impact a brand, and change culture. We’re 98.9% sure that tomorrow’s brands will be built and reinforced in the world of digital, mobile, and social networks. Our approach is less about making advertising and more about creating engaging ideas that pull people in and encourage participation. Studies have shown that people trust complete strangers more than they do corporations. So the more ambassadors we create on behalf of our clients, the more trustworthy complete strangers we have out there spreading the news. We aim to give fans and influencers the message, content, and desire to share it to their social circles and beyond.

HELL!Okay, so that’s basically what we do. But who are we? The real answer is, that’s a tough question. We’re a diverse group. We’re ad geeks, former lawyers, bankers, architects, and ski instructors. We are avalanche certified and barely street legal. We're Ivy League rock stars and Junior College dropouts. We’re yins and yangs and zigs and zags. But one thing’s for certain: we all live in the trenches. We don’t create unnecessary layers. Our process isn’t based around managing; it’s based around making. Good ideas come from anywhere. And nobody is above anything. We’re pretty low on office politics and very high on collaboration. We don’t do corner offices. Executives sit next to interns. Everyone has a voice. And hey, dogs are even allowed on the couch (although we do recommend a little lint roller action as a courtesy to others). We’re scrappy. We’re small. But we’re powerful. Our goal is to be the most valuable agency on any client’s roster. And we’re looking for like-minded folks to join the cause. On the following pages, we’ve put together some tidbits about the agency, a sampling of our philosophy and approach, and a few case studies to give you a taste of who we are and what we do. Please enjoy, and let’s definitely talk sooner rather than later.

THANK YOU

BORN DIGITAL. RAISED SOCIAL. AN UNTRADITIONAL AGENCY. !In October 1999, EVB Founder Daniel Stein left his position as Francis Ford Coppola’s digital producer to start Evolution Bureau. The agency’s vision was to blend advertising with entertainment and technology to create a new approach to marketing — one that not only reached consumers through mass marketing, but also generated results by engaging consumers in social spaces with branded content and immersive experiences. We were built from the ground up to be disruptive, agile, outsized, and intimate. !For over fourteen years, we’ve remained at the forefront of innovative marketing, creating some of the industry’s most memorable campaigns, and reaching billions of consumers with breakthrough ideas and forward-thinking uses of media and technology. We had millions of people “Elf Themselves”, “won the Superbowl” for JCP by #tweetingwithmittens, and helped Facebook monetize their business. !Today, under the creative vision of Steve Babcock, EVB sees beyond a world of “digital vs. traditional” marketing and chooses to focus on ideas that use all media and find momentum in culture to solve our clients’ most challenging marketing problems, making their brand matter to the right audience.

THANK YOU

*PLEASE CLICK ON THE LINKED IN (SHAMELESS CLIENT PLUG) BUTTONS

FOR BIOS OF OUR EXEC TEAM.

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THANK YOUTHANK YOU

WHAT WE DOWhatever it is, we can get it done. And if we can't get it done, we can work with the right people to get it done. So, in other words, we're still getting it done. Done and done.

Email

Digital Outdoor

Messaging

Qualitative ResearchSocial Strategy

Quantitative Research

Content Seeding

Traditional Advertising

Online Advertising

Word of Mouth

Identity/Brand Dev

Influencer Outreach

Activation

Paid Social

Social Engagement

Community

Mobile DevSocial Dev

Media Planning

Media Buying

Point of Sale

Shopper MarketingMobile Strategy

Branded Content

Interactive Television

Music LicensingTalent NegotiationMusic Composition

Live MarketingPhysical Installations

Print Production

Broadcast Production

Physical ProductionGame DevelopmentStreet Teams

E-Commerce Dev

Database ManagementCorporate Site Dev

eCRMIT/Hosting Services

Customer Service

CORE SERVICES OFFERED WITH IN-HOUSE EXPERTISE

SERVICES DELIVERED THROUGH PARTNERSHIPS AND FREELANCE TALENT

NON-CORE SERVICES WHICH WE CAN FACILITATE

THANK YOU

EXTRAORDINARY PEOPLE DOING UNBELIEVABLE THINGS. !!Here’s the deal: we’re on

the prowl for talented

people to join us. We need

you to move fast and break

things to make sure they

work. We need more lines

than we asked for and nary

a pixel out of place. We

need flexibility and drive

with a sick sense of humor.

And we need your work to

back it all up. If you’re

content to coast through

the status quo, thanks for

stopping by. But if you’re

down to get down, this is

the place. (EVB. EVB is the

place, in case that wasn’t

clear.) !People who do well at EVB

have three qualities: !AN ACTIVE CURIOSITY

A PASSION FOR THE

WORK

THE SKILL AND ENERGY

TO MAKE IT BETTER

EVERY TIME

THANK YOU

THANK YOU

OUR SWEET SPOT

WE DON’T STRIVE TO CREATE ADVERTISING. Our approach focuses less on the traditional push tactics

and more on the pull (or participatory) nature of today’s

digital world and, specifically, today’s digital native. There

are many factors involved, but we’ve identified three main

components that help us achieve real success for our

brand partners in this crazy, newfangled world.

THANK YOU

THE DIGITAL NATIVE

SOME CALL THEM MILLENNIALS. Some call them digital natives. Whatever you call them,

they represent our sweet spot. (About 80% of our staff

fit this demographic. And the rest certainly fit the

mentality.) Outside of the fact that this 18 to 34-year-

old is critical to almost every brand’s future, we find

this segment to be the most exciting. They embrace

digital culture more than any other generation. They are

more prone to experiment and try new things. They

aren’t “happy go lucky.” They are “happy go doers.”

And it’s that mix of optimism and determination that

makes our approach of participatory engagement and

digital culture so effective.

THANK YOU

TIMING IS EVERYTHING.

The time for a long, drawn-out process that results in long,

drawn-out advertising campaigns is gone. Today’s approach

requires the ability to move fast and make things. Culture

changes daily. It’s not possible to appropriately affect or even

create culture if you can’t keep up with it. For this reason,

we’ve built our entire organization on the idea of dexterity.

Armed with the immediacy of production technology and the

publishing platforms of social media, we embrace this current

world of yesterday-is-too-late. While it’s difficult to truly

articulate agility as a line item, our experience has shown it to

be one of the greatest factors in any client relationship. In

short, we believe that in the time it would take to complain

about a timeline, the solution can be found.

THE SPEED OF CULTURE

THANK YOU

EMERGING

DIGITAL ISN’T A MEDIUM. IT’S A MINDSET.

In other words, digital is modern life, used for everything

from finding a burger joint to performing open heart

surgery on people who’ve found too many burger joints.

We are one of a handful of full-service agencies out there

born under this digital banner. This means we know the

difference between “shiny objects” and valuable innovation.

Our passion for - and focus on - digital culture gives us and

our client partners the ability to not only effectively

participate in the trends of today but accurately predict

what’ll come tomorrow. And with how fast platforms

change these days, it’ll probably be tomorrow.

TECHNOLOGY

H U N G R Y ?

THANK YOU

SO WE N E E D Y O U !

THANK YOU

WHAT WE OFFER

FRIENDS WITH BENEFITS.

Comprehensive medical insurance via a choice from different coverage plans

offered through BlueCross BlueShield and Cigna; coverage becomes

effective on the first of the month following 30 days of employment.

Comprehensive dental insurance administered by MetLife; coverage

becomes effective on the first of the month following 30 days of

employment.

Comprehensive vision insurance administered by EyeMed; coverage

becomes effective on the first of the month following 30 days of

employment.

Company-paid short and long-term disability coverage, Employee Basic Life

Insurance, and AD&D benefits.

You may contribute to the company’s 401K plan after 6 months of

employment and participate in any profit-sharing EVB establishes moving

forward. !Ability to accrue up to 15 business days of paid time off (PTO) each year.

Commuter benefit program: you can save money by using pretax salary

for your commute expenses; effective after 30 days of employment. !Bagels, lox, and cream cheese every Monday am, Donuts every Friday am.

Plus additional treats offered on other days of the week. !The freedom to work on your ping pong skills or pool game and bragging

rights to being unbeatable. !The ability to hone your DJ skills on the office Sonos system.

THANK YOU

THEY SAY CLIENTS GET THE WORK THAT THEY DESERVE. WE’VE BEEN BLESSED WITH SOME AMAZING CLIENTS. !There are a few threads that unite

everything we do: all our work is

designed to provoke. A smile, a like, a

click, a purchase. It’s also handmade

to reflect each client’s distinct brand

sensibility and their consumers’

personal experiences and

expectations. !We don’t work for our peers, we

don’t work for awards. We work to

solve the hardest problems for the

most interesting clients.

OUR WORK

http://vimeo.com/evolutionbureau

39 VIDEO STORIES

JCPENNEY: #TWEETING WITH MITTENS winning the Superbowl hands-down

SKITTLES: MOB THE RAINBOW turning likes into love

OFFICEMAX: ELF YOURSELF big result from a small package

RED THUMB REMINDER saving lives...with nailpolish

CHIVAS global experience of personal passion

FACEBOOK: STUDIO connecting creators to a new platform

MEOWMIX: CATSTARTER when memes collide

EACH OF THESE ARE LINKS. TRY ONE.

https://twitter.com/jcpenney/status/430143060849078272

http://vimeo.com/40483511

http://vimeo.com/channels/698139/88716526

http://www.redthumbreminder.com/



http://www.meowmix.com/catstarter/%E2%80%8E

THANK YOUTHANK YOU

CATSTARTER

CHALLENGEWe were tasked with building engagement, affinity, and advocacy by creating real emotional

connections between our brand, cat owners, and their cats.

SOLUTIONRather than create more cat content for people to share, we wanted to get Meow Mix back

into the conversation in a big way. So we created a whole new way to bring cat lovers closer

to their cats by creating a Kickstarter-style platform specifically for cat ideas. We called it

Catstarter: Things that cats love made by people who love cats.

RESULT

Catstarter just launched a few weeks ago and is already making waves in and out of the cat

community. With nearly 20 thousand votes cast and video views, the site itself has clearly

struck a cord. We've seen positive implications for the brand extend far being just the

website. Meow Mix conversation buzz has increased by 24% since the campaign launched

and posts on Facebook seeing engagement rates nearly double the norm. With coverage

from sources like AdWeek and Digiday, Catstarter is shifting the perception of the brand

from an old school to a far more relevant space.

www.meowmix.com/catstarter/

SITUATION

Meow Mix has been a household name to almost every cat owner for years. But the cat food

shelves of today have become saturated with competition. This has driven brand equity and

loyalty down.

http://www.meowmix.com/catstarter/

THANK YOUTHANK YOU

CHALLENGE

JCPenney wanted to promote their GO USA Mittens during the most crowded media day of the year - the Super Bowl.

SOLUTION

Instead of a costly Super Bowl commercial, we devised a fun plan on Twitter. During the game, we sent out tweets with

horrible typos. Just as we expected, culture reacted like crazy. After we got everyone talking about us, we revealed

that we were, in fact, tweeting with mittens.

RESULT

With no paid support, JCP saw staggering increases in awareness and engagement metrics. ‣ Social impressions increased by 231% week-over-week. JCP brand garnered more than 1 BILLION social impressions

the week of 2/2 (source: NETBASE) ‣ Increased sales of Go USA mittens by 105% via JCP.com (source: JCP Internal Sales Data) ‣ Grew conversation volume for the brand by 848% on Twitter (source: SYSOMOS) and JCP was the second-most

mentioned brand during the game despite not airing a commercial (SYSOMOS) ‣ JCP was @mentioned more than any brand airing a commercial (source: Salesforce) and the Twitter community

increased by 8.5K new followers, increasing reach for future efforts

SITUATION

JCPenney is in a turnaround. We’ve been working with them on all their social and untraditional marketing to find their

voice and connect with their customers in a more relatable and responsive way.

#TWEETINGWITHMIT TENS

THANK YOUTHANK YOU

MOB THE RAINBOW

CHALLENGESkittles was the third-largest brand on Facebook behind only Coke and Starbucks. Much of

this growth had come organically and the brand needed a way to keep this massive fan base

engaged, while giving new fans a reason to connect with the brand.

SOLUTIONWe developed a campaign called "Mob the Rainbow," which allowed fans to engage with the

brand on Facebook and see their action have real-world, physical effect. For example, we

called on the Skittle mob to send a Valentine's Day card to an unsuspecting meter maid. In

the end, there were four Skittles Mobs. Each event was filmed and redistributed as online

content.

RESULTNot only was the Mob the Rainbow campaign success at engaging the current Skittles fan

base, it also was an effective means at attracting new fans. During the year that Mob the

Rainbow ran, the Skittles fan base increased by ten million fans, making it the fastest-

growing brand on Facebook. The brand continues to be a big driver of growth in the

Wrigley/Mars portfolio.

video case study

Original (Find from best brands)

Recreated PMS

http://www.skittles.com/

san francisco / boulder page 21

EVOLUTION BUREAU

Skittles has always been a social media leader. The brand has

never had a problem collecting fans. By January 2010, Skittles had

organically grown to be Facebook’s 3rd largest brand with a fan

base of 3.5 million people.

Only a couple of brands had been there before. This was

unchartered territory. What comes next? What do you do when

it’s time to stop “fan collecting” and start “activating” the fan base

that you’ve created?

Wrigley presented Evolution Bureau with an amazing challenge,

namely “what do we do with a Skittles army that is 3.5 million fans

strong?” We knew that we needed to think beyond the typical

Facebook stuff, like status updates and offers. The Skittles fans

deserved more. They had stepped forward and asked to be closer

to this brand. We owed them something for their loyalty.

We wondered if it would be possible to mobilize the Skittles

Facebook army to take real action in the physical world. We

decided to give it a try. We called the campaign “Mob

the Rainbow.”

PROJECT

MOB THE RAINBOW

CLIENT

QUESTION CASE STUDIES


EVOLUTION BUREAU

The first Skittles “mob” was a pilot program called “Valentine the

Rainbow.” In the days leading up to Valentine’s Day, we gave the

Skittle mob a simple task: send a physical Valentine to a deserving

meter maid who doesn’t get much love the rest of the year. This

was done through a single status update to the Skittles profile page

by a fictional Facebook character we created called the “Mob Boss.”

Fans were driven to a Mob the Rainbow tab Facebook tab, where

they could chose to participate by sending a paper or

digital Valentine.

We had 45,000 fans participate in Valentine the Rainbow. Once all

the cards were in, the agency rented a white utility van, emblazoned

it with Skittles stickers, grabbed a few video cameras and headed

out to ambush our beloved meter maid with a message of love. She

had no idea we were coming; you can imagine her surprise when

an odd character, dressed as cupid, leapt out of a Skittles van to

serenade her and drop off 45,000 Valentine’s Day cards.

The entire mob was captured on video and distributed back

through the Skittles Facebook page and on YouTube. This allowed

participants to view their work and spread it around the Web as

currency. It was also used to further drive interest, engagement and

more fans to the Skittles Facebook page.



EVOLUTION BUREAU

The first Skittles “mob” was a pilot program called “Valentine the

Rainbow.” In the days leading up to Valentine’s Day, we gave the

Skittle mob a simple task: send a physical Valentine to a deserving

meter maid who doesn’t get much love the rest of the year. This

was done through a single status update to the Skittles profile page

by a fictional Facebook character we created called the “Mob Boss.”

Fans were driven to a Mob the Rainbow tab Facebook tab, where

they could chose to participate by sending a paper or

digital Valentine.

We had 45,000 fans participate in Valentine the Rainbow. Once all

the cards were in, the agency rented a white utility van, emblazoned

it with Skittles stickers, grabbed a few video cameras and headed

out to ambush our beloved meter maid with a message of love. She

had no idea we were coming; you can imagine her surprise when

an odd character, dressed as cupid, leapt out of a Skittles van to

serenade her and drop off 45,000 Valentine’s Day cards.

The entire mob was captured on video and distributed back

through the Skittles Facebook page and on YouTube. This allowed

participants to view their work and spread it around the Web as

currency. It was also used to further drive interest, engagement and

more fans to the Skittles Facebook page.



EVOLUTION BUREAU

To quickly capitalize on the success of Valentine, we dove directly

into the second mob. We called it “Poll the Rainbow” and we asked

the Skittles Mob, now 5 million strong, to tell us what they wanted

to see. We gave them 3 choices: 1) A Skittles Gifting Tree; 2) an

Elevator Mariachi Band or 3) A Tube Sock Man Moonwalk. After

a fierce 72-hour battle, consisting of over 46,000 votes, there

was a clear winner. The agency had 24 hours to create a Skittles

Gifting Tree. The EVB production team kicked into full gear for the

weekend shoot. They found the perfect tree; filled it with packs

of Skittles and waited. The people came and enjoyed the tree’s

rainbow fruit. Again, the entire production was shot, edited and

redistributed through the Skittles community on Facebook.

For the third mob we wanted to go bigger, so we would give the

mob the power to send a kid to college. But not just any college.

We told the Skittles mob that if we received 100,000 LIKES, we

would give away a $10,000 scholarship to a lucky undergrad,

named James Fulp, at a “Bowling Industry Management” college in

Indiana. Before we knew it, we received 150,000 LIKES and we sent

little Jimmie to college.

The results of the first three mobs were phenomenal and far

exceeded everyone’s expectations. The activity on the Facebook

page (LIKEs, views, comments, participation) engaged well over

1MM fans. More importantly, the content created new fans. In the

first six months of the 2010, the Skittles fan base sky-rocketed from

3.5 million to 15 million fans—an increase with a media value of

over $11 million.



THANK YOUTHANK YOU

CHALLENGE

Office Max was never considered much of a Christmas shopping

destination. The office supply store wanted to increase its holiday

traffic to sell gadgets and stocking stuffers and needed a way to

attach its brand to the holidays.

SOLUTION

We knew we did not have the budgets to make a lot of noise in

the Q4 TV advertising frenzy, so we had to take a different

approach. We landed on a viral microsite called Elf Yourself,

which allowed users to upload their face on to a dancing elf.

RESULT

To date, Elf Yourself is the most successful viral marketing

campaign in history. In the two years that EVB worked on the

campaign, over 250 million people uploaded photos and took

part in the experience. Today, the elfing franchise that we

helped to create includes mobile apps, Macy's Thanksgiving Day

Parade float, and a revenue-generated site through Jib-Jab. It

continues to be Office Max's sole holiday campaign.

ELF YOURSELFvideo case study

http://vimeo.com/channels/698139/88716526

CHALLENGEDespite numerous high-budget advertising campaigns, distracted

driving continues to be a real problem. So how can people curb this

nasty habit?

SOLUTION

RED THUMB REMINDER

Instead of an ad campaign, our solution was to give people a

simple reminder. By painting the culprit thumb nail red, users were

reminded at the most important moment to put the phone down

and drive. It's an old school solution to a new world problem.

RESULT

‣ The introductory video has been viewed 325K times ‣ The site itself has had 40K visits since a soft launch on 12/17 ‣ Beyond owned channels, RTR has spread through the social fabric after being picked up by media

outlets like UpWorthy. We've even heard from students that has teachers talk about it in class. ‣ 25K shares of RTR content on channels we can report on ‣ Extending beyond the US, the effort has been covered in Australia, Japan, Poland, Canada, and

Mexico and the site has been visited by users from over 100 countries ‣ At 90 seconds long, the intro video for the effort requires far more of a user's time than a 15 or 30

second spot. Despite length, video engagement is high with the average view duration clocking in

at 60 seconds.

www.redthumbreminder.com/

EVERYONE WHO DRIVES

AND HAS A PHONE

http://www.redthumbreminder.com/

THANK YOUTHANK YOU

CHALLENGE

The Chivas scotch whiskey brand is one of the world's premium

luxury spirits brands. Although it is known around the globe, the

perception of Chivas is very different in each country. In China and

Latin America, for instance, the brand is considered top-shelf

premium, while in the United States, it is thought of as dusty and old.

SOLUTION

The Chivas brand hired EVB to handle its global digital marketing

duties, which included developing digital and social strategy and

content to give the brand consistency across global marketing

on every social, digital, and mobile platforms.

RESULT

EVB worked with Chivas for just over a year. During that time,

we developed a consistent brand voice and toolkit across 23

markets and multiple multi-channel campaigns, which lead to a

million new Facebook fans and increased engagement across all

markets.

GLOBAL SOCIAL EXPERIENCEvideo case study


THANK YOUTHANK YOU

CHALLENGE

Facebook has always had a rocky relationship with the marketing

community. To succeed and to continue to grow, the colossal

social network knew that it needed to win over advertisers and

convince them to move their campaigns to Facebook.

SOLUTION

Our research showed that there was a massive gap in trust between

Facebook and marketers. We needed to speak their language and

feel their pain. To win their hearts and minds, we couldn't just do it

through an ad campaign, we needed to create something valuable

that would use high-profile industry examples to show marketers

how they could built better social media marketing campaigns.

This was the birth of Facebook Studio.

RESULTFacebook Studio had over a million page views the day it

launched. It has grown over the past few years to contain

thousands of case studies and other valuable information. The

site currently has over a million active users and the FB Studio

franchise has been extended to live events, award shows, and

sales tools.

STUDIOvideo case study


EVOLUTION BUREAU

likes, comments and shares. The idea for the site was to provide

the perfect social engine that would reward agencies for helping to

educate and inspire other agencies.

This was the birth of Facebook Studio. The Facebook & EVB teams

worked tirelessly alongside each other for about eight months

of development, culminating in the launch of facebook-studio.

com in April 2011. At launch, the site contained a Showcase of

selected work, a Gallery of all work submitted, a Learning Lab

with educational videos, and an Agency Directory. Over the next

6 months, we added a blog and improved the UX and search

capability of the site. Everything that went into the development

and production of the site was managed by EVB.

The launch was supported with a Facebook and EVB-driven public

relations campaign and the site was met with extraordinarily

positive feedback from the advertising community. This is exactly

what the community was missing and the constant stream of

positive Tweets, blog posts and status updates were proof. Within

a month, the site had 100,000 fans. Within six months, it had over

500,000 fans and hundreds of thousands of monthly active visitors.

To build on the success of the Studio platform, Facebook then

chose to take their show on the road and created immensely

popular Hackathons around the world known as Facebook Studio

Live events. Before long, Facebook Studio was being viewed as a

franchise that was doing wonders to help bolster the perception of

Facebook as a creative platform and celebrate the successes that

brands were experiencing by taking full advantage of the platform.

After nearly a year of collecting submissions from agencies,

Facebook wanted to do something significant to recognize the

agencies that were doing the most innovative work on their

platform. At the end of 2011, we worked with Facebook to create

the Facebook Studio Awards. In the weeks leading up to the award

show, EVB created a series of print advertisements that ran in

the advertising trade publications with provocative headlines like

“Introducing another way to lose to Old Spice” and “If you haven’t

figured out Facebook by now, you have until December 31.” The ads

were meant to create buzz about the show and act as a “call for

entries.” And they worked.



EVOLUTION BUREAU








































EVOLUTION BUREAU








































WE’D LOVE TO GET TO KNOW EACH OTHER BETTER.WHITNEY BALL [email protected]

HILLARY LANNAN [email protected]

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