FREE Keyword Research Guide for Search Engine Marketing - WordStream
WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]
-
Upload
internet-marketing-software-wordstream -
Category
Marketing
-
view
8.834 -
download
0
description
Transcript of WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]
![Page 1: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/1.jpg)
How Content Marketing Really Works:
From Top of Funnel to Closed Lead
Brought to you by:
www.wordstream.com/learn#contentremarketing
![Page 2: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/2.jpg)
www.wordstream.com/learn
Want to get smart in paid search?
#contentremarketing
![Page 3: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/3.jpg)
Today’s Presenters
Larry KimFounder & CTO, WordStream
@LarryKim
Rand FishkinFounder, Moz
@RandFish
#contentremarketing
![Page 4: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/4.jpg)
![Page 5: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/5.jpg)
#contentremarketing
![Page 6: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/6.jpg)
#contentremarketing
![Page 7: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/7.jpg)
#contentremarketing
![Page 8: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/8.jpg)
#contentremarketing
![Page 9: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/9.jpg)
![Page 10: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/10.jpg)
![Page 11: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/11.jpg)
#contentremarketing
![Page 12: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/12.jpg)
#contentremarketing
![Page 13: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/13.jpg)
#contentremarketing
![Page 14: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/14.jpg)
#contentremarketing
![Page 15: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/15.jpg)
#contentremarketing
![Page 17: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/17.jpg)
Check out Quicksprout’s Guide to Content Syndication Networks
#contentremarketing
![Page 18: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/18.jpg)
Triple the Sales and Leads from your Content Marketing Efforts!
Content Remarketing!
#contentremarketing
![Page 19: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/19.jpg)
Why
CONTENTREMARKETING
?
#contentremarketing
![Page 20: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/20.jpg)
750k Monthly Visitors / Month, Growing +8% per month
Content Marketing Success?
#contentremarketing
![Page 21: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/21.jpg)
SUCCESS?
![Page 22: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/22.jpg)
Problem #1: Low Visitor Engagement
#contentremarketing
![Page 23: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/23.jpg)
Problem #2: Most Content Did Poorly
• 5% of Content = 56% of Page views
• Half of Content < 500 Page views
#contentremarketing
![Page 24: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/24.jpg)
Problem #3: Low Conversion Rates
Key Challenge: Avg. conversion rate from blog content viewer to converted lead was low single digits.
Traffic Generation Activities
Customer
Signup
Offer Sign Up
#contentremarketing
![Page 25: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/25.jpg)
So, Actual Situation More Like …
![Page 26: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/26.jpg)
Problem #4: Low Brand Recall
#contentremarketing
![Page 27: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/27.jpg)
How does
CONTENTREMARKETING
really work
?
#contentremarketing
![Page 28: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/28.jpg)
#contentremarketing
![Page 29: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/29.jpg)
How to make
STEP 2 (Promotion)
& Step 3 (Sales)
happen with greater
magnitude & frequency
?
#contentremarketing
![Page 30: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/30.jpg)
Content Marketing +
Remarketing = Content
Remarketing
![Page 31: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/31.jpg)
Introducing Content Remarketing
• Amplify/promote your content to the right people
• Dramatically accelerate & increase brand recall
• Generate Sales and Qualified leads
#contentremarketing
![Page 32: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/32.jpg)
How Content Remarketing Works
CREATEProduce content
& share on social
AMPLIFYSelectively promote top content on social media
TAGBuild remarketing
audience by tagging site visitors with a cookie
#contentremarketing
![Page 33: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/33.jpg)
ADVERTISETarget your audience with display & social ads promoting offers
FILTERApply behavioral
and demographic filters on audience
CONVERTCapture qualified
leads or sale
#contentremarketing
![Page 34: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/34.jpg)
Content Remarketing…
Where Content Remarketing Fitsin the Inbound Marketing Funnel
Lead Capture /Nurturing
Social Media Promotion
Blogging /Content CreationRelies on having great content
Dramatically amplifies social visibility
Makes this happen faster and more often
#contentremarketing
![Page 35: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/35.jpg)
Where Content Remarketing Fits In
SEO & Content Marketing
PPC
Marketing
Social Media
Marketing
Content Remarketing!
Content Remarketing is on the
Intersection of Social, Content
and PPC Marketing.
#contentremarketing
![Page 36: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/36.jpg)
Lets Review Some
Key Steps in Detail.
![Page 37: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/37.jpg)
Paid Content Amplification on
Social Media
![Page 38: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/38.jpg)
Facebook Organic Reach Stinks
#contentremarketing
![Page 39: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/39.jpg)
But Don’t Delete Your Account Yet!
#contentremarketing
![Page 40: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/40.jpg)
How does stuff go “Viral”?
![Page 41: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/41.jpg)
Article Published On Friday at 5PM EST
#contentremarketing
![Page 42: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/42.jpg)
Shared Content on my Social Media
#contentremarketing
![Page 43: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/43.jpg)
Picked Up in Marketing Land 2 Hours Later…
#contentremarketing
![Page 44: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/44.jpg)
Exponential Growth
#contentremarketing
![Page 45: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/45.jpg)
Key Takeaway:
You Need Interesting Content
+ Influential People Finding Your Stuff
![Page 46: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/46.jpg)
People Who Aren’t Journalists Can Make Stuff Go “Viral”, Too.
#contentremarketing
![Page 47: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/47.jpg)
Paid Social Promotion of Content to Specific Influencers Increases the Chances of Getting “Noticed”
WordStream Articles
# o
f S
ocia
l S
hare
s
#contentremarketing
![Page 48: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/48.jpg)
Paid Social Promotion of Content to Specific Influencers Increases the Chances of Getting “Noticed”
WordStream Articles
# o
f S
ocia
l S
hare
s
#contentremarketing
![Page 49: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/49.jpg)
How To Target Super Connectors on
Social Media?
![Page 50: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/50.jpg)
Targeting Super-Connectors on Facebook
#contentremarketing
![Page 51: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/51.jpg)
Targeting Super-Connectors on Twitter
#contentremarketing
![Page 52: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/52.jpg)
Not All Your Content is Interesting to
Super-Connectors
![Page 53: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/53.jpg)
Probably Won’t End Up in The Wall St. Journal…
#contentremarketing
![Page 54: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/54.jpg)
Paid Social Promotion to Regular Fans Makes All of Your Content Do Better.
WordStream Articles
# o
f S
ocia
l S
hare
s
#contentremarketing
![Page 55: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/55.jpg)
How To Target Fans
(Regular People) on Social Media?
![Page 56: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/56.jpg)
Targeting Fans on Facebook: Should I Boost Posts?
#contentremarketing
![Page 57: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/57.jpg)
“Boost Post on
Facebook”:
IT’S A TRAP!
![Page 58: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/58.jpg)
#contentremarketing
Boost Post is Too Untargeted
![Page 59: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/59.jpg)
Target Using Remarketing
#contentremarketing
![Page 60: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/60.jpg)
Target Fans With Post Engagement Ads
#contentremarketing
![Page 61: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/61.jpg)
Targeting Fans on Twitter
#contentremarketing
![Page 62: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/62.jpg)
Targeting Fans on Google+ Using +Post Ads and Retargeting
#contentremarketing
![Page 63: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/63.jpg)
AfterBefore
The Flywheel Effect of Social Promotion
#contentremarketing
![Page 64: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/64.jpg)
Summary: The Key Audiences to Promote Content To…
1. Super-Connectors: Promote content to highly influential (authors, journalists, influential folks in your space, etc.)
2. Fans (Regular People): Target fans (existing followers) and use remarketing
#contentremarketing
![Page 65: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/65.jpg)
Converting Blog Traffic To Leads With
Remarketing
![Page 66: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/66.jpg)
#contentremarketing
Google Display Network is Everywhere
![Page 67: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/67.jpg)
#contentremarketing
Massive Reach on Google Display Network*
![Page 68: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/68.jpg)
Define a Customized List of Users to Target Your Ads
Tip: Use Existing Blog Categories!
#contentremarketing
Remarketing Audience Definition
![Page 69: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/69.jpg)
Conversion
Rates
Increase
With More
Ad
Impressions
#contentremarketing
Conversion Rates Double Over Time
![Page 70: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/70.jpg)
• Set Membership Duration: 3x Avg. Sale Cycle
• Set Impression Caps to Unlimited!
• Run Multiple Ads Per Campaign!
#contentremarketing
Be Bold! Get Tons of Ad Impressions
![Page 71: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/71.jpg)
Higher
CTR =
Lower
CPC
Every 0.1% Increase/Decrease in CTR = +/- 20% CPC
#contentremarketing
Quality Score on Google Display Network
![Page 72: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/72.jpg)
1. Get HIGH CTRs not Low CTRs
2. You’ll Pay for More Clicks, But The Clicks Will Be Much Cheaper (as much as 400% less)
#contentremarketing
The High CTR Game for Content Remarketing
![Page 73: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/73.jpg)
Ad Quality on Google Display Network is Terrible
67.5% of “Display Ads” are actually Text Ads posing as Image Ads
#contentremarketing
![Page 74: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/74.jpg)
Image Ads Do Better Than Faux Image Ads (Text as Image)
Ad Format on
Google Display Network
Click
Through Rate
Text ads 0.23%
Image ads 0.31%
#contentremarketing
![Page 75: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/75.jpg)
Google Display
Network Ad
Format
CPC
(USD)
Text $2.31
Custom Image $0.48
Huge 381% tax on Text vs. True Image Ads
#contentremarketing
![Page 76: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/76.jpg)
Push Display Ads Back To Your “Hard” Offers
#contentremarketing
![Page 77: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/77.jpg)
Tip: Do a Conversion Path Analysis
• Define audience segments using the pages that most often lead to a conversion event
#contentremarketing
![Page 78: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/78.jpg)
Push Display Ads Back To Your Content
#contentremarketing
![Page 79: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/79.jpg)
Identify and
Promote These Like
Crazy
Not All Content is Equal: Only Promote
Your Best Stuff
#contentremarketing
![Page 80: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/80.jpg)
These Emotions Make People Click on Things
#contentremarketing
![Page 81: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/81.jpg)
Great Display Ads Look More Like Content
#contentremarketing
![Page 82: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/82.jpg)
14 Ad Formats on Google Display Network
• Vertical rectangle: 240 x 400
• Mobile leaderboard: 320 x 50
• Banner: 468 x 60
• Leaderboard: 728 x 90
• Square: 250 x 250
• Small square: 200 x 200
• Large rectangle: 336 x 280
• Inline rectangle: 300 x 250
• Skyscraper: 120 x 600
• Wide skyscraper: 160 x 600
• Half-page: 300 x 600
• Etc.
#contentremarketing
![Page 83: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/83.jpg)
Diversify Ad Formats To Maximize Impression Share
#contentremarketing
![Page 84: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/84.jpg)
These Display Ad Formats Get The Most Impressions
Ad Format Share ofImpressions
Leader board (728 x 90) 25.5%
Inline rectangle (300 x 250) 25.1%
Banner (468 x 60) 12.0%
Wide skyscraper (160 x 600) 10.1%
Large Rectangle (336 x 280) 8.6%
Mobile leaderboard (320 x 50) 7.4%
Half-page (300 x 600) 4.3%
Square (250 x 250) 2.8%
#contentremarketing
![Page 85: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/85.jpg)
Key Tip! Apply Demographic and Behavioral Filters
• Overlay User Demographics: age, income, gender, interests, location, device, time, site category, language, time, parental status, etc.
#contentremarketing
![Page 86: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/86.jpg)
WHY Content Remarketing?
![Page 87: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/87.jpg)
Huge Increase in Repeat Visitors
Repeat Visitors Increased by 50%!
#contentremarketing
![Page 88: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/88.jpg)
Huge Increases in Time on Site
#contentremarketing
![Page 89: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/89.jpg)
Massive Increase in Brand Awareness (Direct Traffic)
#contentremarketing
![Page 90: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/90.jpg)
Content Remarketing Can Make Your Site be a Unicorn in a Sea of Donkeys
![Page 91: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/91.jpg)
Key Takeaways
#contentremarketing
• Content Remarketing Greatly AMPLIFIES
Content Marketing
• Remarketing = Commercial Intent via Audience
+ Demographics = WIN
• Huge Impact on Content Engagement
and Brand Recall
![Page 92: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/92.jpg)
Thanks Guys!
#contentremarketing
![Page 93: WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]](https://reader033.fdocuments.net/reader033/viewer/2022052907/559190f21a28abfa0b8b45c0/html5/thumbnails/93.jpg)
www.wordstream.com/google-adwords www.wordstream.com/landing-page
Grade Your AdWords Account Grade Your AdWords Landing Pages
#contentremarketing